Senior Communications Advisor

Health and Wellbeing Queensland; Brisbane; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Wellness facilities access

Flexible working

River Walk access

Job summary

Health and Wellbeing Queensland in Milton, Brisbane, seeks a Senior Communications Advisor (Social Media) to lead the development, delivery and evaluation of the organisation's social media across paid and organic channels.

You will develop strategies and engaging content to build awareness of programmes, campaigns and priority initiatives, and provide high‑level digital communications advice; manage paid campaigns via Meta Ads Manager; monitor performance with analytics including GA4; identify

Qualifications

• Experience in developing social media strategies.
• Ability to create engaging content across platforms.
• Strong reporting and analytics skills.
• Stakeholder engagement experience.

Responsibilities

• Lead HWQld's social media presence and develop strategies to build online engagement and extend reach.
• Coordinate content creation strategies across the organisation (copywriting, photography/image, short-form video).
• Develop paid social media strategies and manage campaigns using Meta Ads Manager and analytics.
• Contribute to Reflect Reconciliation Action Plan and health equity.
• Foster an equitable, diverse, and inclusive workplace.
• Engage with community events promoting Health and Wellbeing.
• Work flexibly to accommodate lifestyle.

Skills

Social media strategy

Content creation

Analytics reporting

Stakeholder engagement

Paid campaigns

Tools

Meta Ads Manager

GA4

Job description

Health and Wellbeing Queensland – Milton QLD

Health and Wellbeing Queensland is seeking a Senior Communication Advisor (Social Media) to lead the development, delivery and evaluation of our social media presence across paid and organic channels.

In this role, you will develop and implement social media strategies and engaging content to build awareness of the organisation, its programmes, campaigns and priority initiatives.

You will provide high-level social media and digital communications advice, manage paid campaigns through Meta Ads Manager, monitor performance using social and website analytics including GA4, identify emerging trends and opportunities, and manage projects, resources and vendors.

Strong skills in strategy, content creation, reporting and stakeholder engagement are essential.

Health and Wellbeing Queensland (HWQld) is the state's prevention agency, committed to creating a healthier and fairer future for Queensland. Through our programs we're turning skills, will and resources into preventive health action and policy, to help improve the health and wellbeing of Queenslanders. Together we can make healthy happen.

At HWQld, we value each member of our team for their unique contributions and abilities. We are currently seeking a passionate individual to fill the role of Senior Communications Advisor (Social Media) and become an integral part of our community.

Your opportunity

As the Senior Communications Advisor (Social Media) you will be involved in:

• Leading and maintain HWQld's social media presence and develop strategies to build online engagement and extend the agency's online reach.
• Coordinating content creation strategies and opportunities (including creative concept development, copywriting, photography/image creation, and short-form video) for use across the organisation.
• Developing paid social media strategies and implement, manage, monitor and report on social campaigns using Meta Ads Manager.
• Be part of our commitment to improving reconciliation and health equity with Aboriginal and Torres Strait Islander peoples by contributing towards our Reflect Reconciliation Action Plan.
• Help foster a workplace that embraces equity, diversity, and inclusivity.
• Get active with access to our complimentary wellness facilities including Pilates, Yoga, and Tennis. Or take a bike ride or run on the River Walk.
• Be involved in community events promoting Health and Wellbeing.
• Work flexibly in a way to better accommodate your lifestyle.

At HWQld, we strive to foster a culture where everyone is seen and heard as an individual. Welcome to a place where you're more than just a number - you're a valued member of our community!

Please share any additional support or accommodations you may need during the recruitment process to ensure you can fully showcase your abilities. This may include interpreting services, accommodations for physical requirements, or access to assistive technologies. We are committed to facilitating an inclusive and supportive recruitment experience for all applicants.