Senior Category Marketing Lead — Drive Retail Campaigns & Growth

Bunnings Group; Victoria; On-site; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Team discount

OnePass membership

100+ benefits across health, shopping,

Parental leave 12 weeks

Festive gifts

Cafe discounts

Travel opportunities

Job summary

Bunnings Group is seeking a Category Marketing Lead to develop and deliver integrated marketing strategies that drive category growth and strengthen customer engagement across Australia and New Zealand. You will work with merchandising, insights, retail media, digital and content teams to bring category strategies to life through launches, seasonal campaigns and retail media programs.

You’ll lead campaigns across multiple channels, use customer insights to optimise results, manage budgets, and

Qualifications

• Extensive marketing experience across retail, FMCG or consumer-focused businesses.
• Experience leading integrated campaigns from planning through execution.
• Strong understanding of customer insights, campaign measurement and GTM planning.

Responsibilities

• Develop category marketing strategies and annual campaign plans.
• Lead integrated campaigns across digital, social, email, content, retail media, in-store and traditional channels.
• Use customer insights and performance data to inform decisions and optimise results.
• Partner with merchandising and planning teams on go-to-market strategies, launches and promotional activity.
• Manage agency partners, budgets and campaign delivery.
• Coach and develop two direct reports while fostering a collaborative team environment.

Skills

Marketing experience

Campaign management

Stakeholder management

People leadership

Cross-functional collaboration

Customer insights

Go-to-market planning

Budget management

Education

Tertiary qualifications in Marketing or Business

Job description

Bunnings Group is seeking a Category Marketing Lead to develop and deliver integrated marketing strategies that drive category growth and strengthen customer engagement across Australia and New Zealand. You will work with merchandising, insights, retail media, digital and content teams to bring category strategies to life through launches, seasonal campaigns and retail media programs.

You’ll lead campaigns across multiple channels, use customer insights to optimise results, manage budgets, and