Senior Brand Manager

Mcpherson'S Consumer Products Pty Ltd; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

50% off dining and stays across EVT

$2 movie tickets and discounts on Gold

Seasonal perks at Thredbo

Rapid career growth across network

Paid parental leave and volunteering

Job summary

EVT Hotels and Resorts is seeking a Brand Manager in Sydney to own brand strategy and campaign delivery across our hotel portfolio. You will lead a Content Marketing Executive and partner with the Head of Marketing to translate brand ideas into commercial growth.

You will shape brand experiences across digital and physical touchpoints, drive openings and repositioning projects, and guide local marketing teams to deliver consistent guest experiences while leveraging data and insights to optimise

Qualifications

• Bachelor's degree in a relevant discipline and at least 5 years' experience in brand and partnerships.
• Proven track record turning brand and marketing strategy into measurable commercial outcomes.
• Experience delivering integrated campaigns across a variety of channels, both proactively and reactively.
• Strong understanding of digital marketing, website management, customer experience and how customers discover brands online.
• Experience developing and delivering new products or services.
• Strong analytical and commercial skills with the ability to use insights to make decisions.
• Excellent project management skills and ability to juggle priorities in a fast-paced environment.
• Excellent written and verbal communication and ability to build relationships with stakeholders.
• A creative mindset with a proactive approach to spotting opportunities.

Responsibilities

• Co-create and deliver brand strategy, planning and campaigns for allocated brands.
• Drive performance across accommodation, F&B, conferences and events, and loyalty.
• Ensure consistent brand experience across digital and physical touchpoints.
• Lead brand initiatives such as hotel openings, refurbishments and repositioning projects.
• Build brand partnerships aligned with values and growth targets.
• Guide local marketing teams on area marketing and independent hotel websites.

Skills

Brand management

Campaign management

SEO & digital marketing

Team leadership

Data-driven decisions

Stakeholder engagement

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM tools

Content management systems (CMS)

Job description

Brand Manager, EVT Hotels and Resorts

The role

Shape how our hotel brands show up for guests. As Brand Manager, you'll own the brand strategy and campaign delivery for your allocated brands within the EVT Hotels and Resorts portfolio, working with the Head of Marketing to turn brand ideas into real commercial growth. You'll also lead a Content Marketing Executive and help bring our internal communications to life for the brands you look after.

What you'll be doing

• Co-creating and delivering brand strategy, planning and campaigns for your allocated brands, driving performance across accommodation, food and beverage, conferences and events, and loyalty
• Working with hotel teams to deliver a consistent brand experience across every customer touchpoint, from digital and physical to emerging channels
• Leading brand initiatives such as hotel openings, refurbishments and repositioning projects
• Building brand partnerships that align with our values and growth targets
• Guiding hotel-based marketing teams on local area marketing, including the rollout of standalone websites for independent hotels and F&B outlets
• Managing the customer brand experience across websites, app, social media and new digital platforms, and evolving customer journeys using data and insights
• Supporting the EVT Stays loyalty strategy with a customer‑first approach
• Optimising website content and brand visibility through SEO and emerging AI‑powered search, keeping customer‑facing information accurate and consistent
• Developing gifting products and helping commercialise our brand and marketing services
• Partnering with Group Communications on brand storytelling across owned, earned, paid and internal channels
• Contributing to monthly marketing performance reporting and using insights to optimise results
• Leading and developing your team

What you'll bring

• A tertiary qualification in a relevant discipline and at least 5 years' experience in brand and partnerships
• A track record of turning brand and marketing strategy into measurable commercial outcomes
• Experience managing integrated campaigns across a variety of channels, both proactively and reactively
• A good understanding of digital marketing, website management, customer experience and how customers discover brands online
• Experience developing and delivering new products or services
• Strong analytical and commercial skills, with the ability to use customer, market and performance insights to make decisions
• Excellent project management skills, with the ability to juggle competing priorities in a fast‑paced environment
• Excellent written and verbal communication, and the ability to build relationships and influence a wide range of stakeholders
• A creative mindset, a sharp eye for detail and a proactive approach to spotting opportunities

Perks from day one

As part of EVT, you unlock Elevate Perks from your first day. Parity for all levels, no ivory towers.

• 50% off dining and stays across EVT hotels: QT, Rydges, Atura, LyLo and more
• $2 movie tickets plus discounts on Gold Class, Moonlight Cinema and Candy Bar
• Seasonal perks at Thredbo
• Rapid career growth across our hotel and entertainment network
• Paid parental leave, community and volunteering opportunities