Category Insights Manager

Beiersdorf; Sydney; On-site; AUD 40,000 - 50,000; Full time

Benefits offered by this job

Dining and hotel dining discounts

Movie tickets and cinema discounts

Seasonal perks at Thredbo

Career growth opportunities

Paid parental leave

Job summary

Beiersdorf is seeking a Brand Manager for EVT Hotels and Resorts to shape our brand strategy and campaigns across allocated brands, driving commercial growth. You will lead a Content Marketing Executive and collaborate with the Head of Marketing to translate brand ideas into results.

You will oversee brand initiatives, partner with hotel teams, and manage customer experiences across digital platforms, including websites and loyalty programs, with a focus on data-driven insights and SEO

Qualifications

• A tertiary qualification in a relevant discipline.
• At least 5 years' experience in brand and partnerships.
• Proven track record turning brand/marketing strategy into measurable outcomes.
• Experience delivering integrated campaigns across multiple channels.
• Strong digital marketing and website management understanding.

Responsibilities

• Co-create and deliver brand strategy, planning and campaigns.
• Ensure consistent brand experience across touchpoints.
• Lead brand initiatives like openings, refurbishments and repositioning.
• Build partnerships aligned with values and targets.
• Guide local area marketing and standalone brands websites.
• Manage customer brand experience across websites, apps and social media.
• Support EVT Stays loyalty strategy with customer-first approach.
• Optimize website content and SEO and emerging AI-powered search.
• Develop gifting products and commercialise brand/services.
• Partner with Group Communications on brand storytelling.
• Contribute to monthly marketing performance reporting.

Skills

Brand strategy experience

Campaign delivery

Integrated campaigns

Digital marketing

Analytical skills

Stakeholder management

Team leadership/people management

Education

Tertiary qualification in a relevant discipline

Job description

Contract type

Permanent

Brand Manager, EVT Hotels and Resorts

The role

Shape how our hotel brands show up for guests. As Brand Manager, you'll own the brand strategy and campaign delivery for your allocated brands within the EVT Hotels and Resorts portfolio, working with the Head of Marketing to turn brand ideas into real commercial growth. You'll also lead a Content Marketing Executive and help bring our internal communications to life for the brands you look after.

What you'll be doing

• Co-creating and delivering brand strategy, planning and campaigns for your allocated brands, driving performance across accommodation, food and beverage, conferences and events, and loyalty
• Working with hotel teams to deliver a consistent brand experience across every customer touchpoint, from digital and physical to emerging channels
• Leading brand initiatives such as hotel openings, refurbishments and repositioning projects
• Building brand partnerships that align with our values and growth targets
• Guiding hotel-based marketing teams on local area marketing, including the rollout of standalone websites for independent hotels and F&B outlets
• Managing the customer brand experience across websites, app, social media and new digital platforms, and evolving customer journeys using data and insights
• Supporting the EVT Stays loyalty strategy with a customer-first approach
• Optimising website content and brand visibility through SEO and emerging AI-powered search, keeping customer-facing information accurate and consistent
• Developing gifting products and helping commercialise our brand and marketing services
• Partnering with Group Communications on brand storytelling across owned, earned, paid and internal channels
• Contributing to monthly marketing performance reporting and using insights to optimise results
• Leading and developing your team

What you'll bring

• A tertiary qualification in a relevant discipline and at least 5 years' experience in brand and partnerships
• A track record of turning brand and marketing strategy into measurable commercial outcomes
• Experience managing integrated campaigns across a variety of channels, both proactively and reactively
• A good understanding of digital marketing, website management, customer experience and how customers discover brands online
• Experience developing and delivering new products or services
• Strong analytical and commercial skills, with the ability to use customer, market and performance insights to make decisions
• Excellent project management skills, with the ability to juggle competing priorities in a fast-paced environment
• Excellent written and verbal communication, and the ability to build relationships and influence a wide range of stakeholders
• A creative mindset, a sharp eye for detail and a proactive approach to spotting opportunities

Perks from day one

As part of EVT, you unlock Elevate Perks from your first day. Parity for all levels, no ivory towers.

• 50% off dining and stays across EVT hotels: QT, Rydges, Atura, LyLo and more
• $2 movie tickets plus discounts on Gold Class, Moonlight Cinema and Candy Bar
• Seasonal perks at Thredbo
• Rapid career growth across our hotel and entertainment network
• Paid parental leave, community and volunteering opportunities

2000 Sydney AUD40,000 - AUD50,000 per year Acme