Senior Brand Manager

PharmaCare Group; Northern Beaches Council; On-site; AUD 120,000 - 170,000; Full time

Job summary

PharmaCare Group in Sydney's Northern Beaches is seeking a Senior Brand Manager – Liquefy to lead profitable growth across Go Natural, SUP and Bounce, shaping portfolio strategy, planning, and NPD pipelines. This role focuses on translating consumer insights into clear strategies and measurable results.

The successful candidate will drive integrated campaigns, manage budgets and collaborate with internal teams and agencies to deliver compliant, insight-led brand activity that strengthens market

Qualifications

• Tertiary qualification in Marketing, Business, Commerce or related.
• 5+ years of brand/marketing experience including plans, budgets and campaigns.
• Experience in FMCG, health and wellness, supplements, pharmacy or adjacent consumer goods.
• Strong agency and stakeholder management capability.

Responsibilities

• Lead brand strategy, innovation and portfolio growth.
• Deliver commercial results through planning, budgeting and execution.
• Drive integrated marketing campaigns across channels.
• Uncover growth opportunities through consumer, category and retailer insights.
• Partner with internal teams and external agencies to bring brands to life.
• Coach and inspire teams while championing high performance.
• Ensure compliance with brand, regulatory and governance standards.

Skills

Brand management

Marketing strategy

NPD leadership

Budget management

Agency management

Stakeholder management

People leadership

Education

Marketing/Business degree

Job description

At PharmaCare, we are dedicated to enriching people's lives through improved health and wellness. As an Australian born and built success story we are proud of our heritage and remain a 100% Australian owned and family operated business. We have built on our success at home and now have sales and marketing operations around the globe, where we sell and market our well-known and trusted brands.

Our success comes from our performance led culture, and we want our people to succeed. We encourage ownership and integrity with an entrepreneurial flair. Based on the Northern Beaches we live the life we promote.

This is more than a job, it’s a chance to be part of something bigger. At PharmaCare, your career can grow alongside brands that are trusted by millions.

Job Description

About the role

The Senior Brand Manager – Liquefy is responsible for leading profitable growth across assigned Liquefy brands and portfolios, with a particular focus on portfolio strategy, brand planning, innovation, commercial delivery and cross-functional leadership. The role owns key brand and category outcomes across Go Natural, SUP and Bounce, translating consumer, retailer and category insights into clear strategies, high-impact NPD pipelines, compelling go-to-market plans and measurable commercial results. The role also supports the General Manager – Liquefy by building brand capability, coaching team members, improving execution discipline and ensuring all brand activity is commercially grounded, insight-led and compliant.

The main responsibilities will include:

• Leading brand strategy, innovation and portfolio growth.
• Deliver commercial results through effective planning, budgeting and execution.
• Drive integrated marketing campaigns across multiple channels.
• Uncover growth opportunities through consumer, category and retailer insights.
• Partner with internal teams and external agencies to bring brands to life.
• Coach and inspire teams while championing high performance.
• Ensure compliance with brand, regulatory and governance standards.

This is a full-time in office role based in Warriewood on Sydney's Northern Beaches.

Desired Skills and Experience

About you

• Tertiary qualification in Marketing, Business, Commerce or a related discipline preferred.
• Typically 5+ years of relevant brand / marketing experience, including experience owning plans, budgets, campaigns and innovation delivery.
• Experience within FMCG, health and wellness, supplements, pharmacy, grocery or adjacent consumer goods categories preferred.
• Strong agency, supplier and stakeholder management capability.
• Solid NPD project leadership, with confidence working through stage-gate processes and cross-functional decision-making
• People leadership or demonstrated project leadership experience preferred.