Senior Brand Growth Lead — Ophthalmology & Optometry

Arrotex Pharmaceuticals; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Exclusive employee discounts via DBG/“

EAP wellbeing support

Leadership development programs

Autonomy to own initiatives

Job summary

Arrotex Innovations in Australia seeks a Senior Brand Manager for Ophthalmology & Optometry to drive portfolio strategy, growth, and performance across prescribers, pharmacists and key stakeholders. You will lead cross-functional teams, forecast demand, manage A&P budgets, and shape go-to-market plans leveraging digital channels and emerging AI capabilities.

The role emphasizes long-term growth, collaborative leadership, and data-driven decision making in a dynamic healthcare market.

Qualifications

• Senior brand or product management experience in pharmaceutical marketing or related healthcare category.
• Experience launching and managing products in PBS-reimbursed and private-script markets is a plus.
• Strong strategic capability with managing complex portfolios and long-term growth plans.

Responsibilities

• Lead development and execution of Ophthalmology & Optometry brand portfolio strategies to achieve 1-5 year growth objectives.
• Own end-to-end brand management including forecasting, demand planning, and A&P budget control.
• Design and implement omnichannel go-to-market strategies across prescriber and pharmacy channels.
• Partner cross-functionally, collaborate with and activate sales teams, present strategies and results to senior leadership.
• Engage KOLs to generate insights and drive product uptake.
• Monitor and optimise performance through data-driven reporting and actionable insights.

Skills

Brand management

Forecasting

Omnichannel marketing

Stakeholder engagement

Digital transformation

Healthcare familiarity

Job description

Arrotex Innovations in Australia seeks a Senior Brand Manager for Ophthalmology & Optometry to drive portfolio strategy, growth, and performance across prescribers, pharmacists and key stakeholders. You will lead cross-functional teams, forecast demand, manage A&P budgets, and shape go-to-market plans leveraging digital channels and emerging AI capabilities.

The role emphasizes long-term growth, collaborative leadership, and data-driven decision making in a dynamic healthcare market.