Senior Brand Copywriter

Sketch Corp.; City of Brisbane; Hybrid; AUD 100,000 - 140,000; Part time

Job summary

Sketch Corp is seeking an experienced Senior Brand Copywriter to own communications for a portfolio of B2B brands. You will craft engaging copy across social, email, websites and sales collateral while aligning with brand voice and SEO strategy.

With a minimum of seven years in B2B writing, you’ll deliver high-quality, deadline-driven work and collaborate with designers and clients to sharpen messaging. This role is remote with required in-person meetings across the region.

Qualifications

• Minimum 7 years’ experience writing for B2B brands.
• Portfolio demonstrating breadth of B2B writing across formats and channels.
• Ability to adapt tone and voice to diverse brands and audiences.

Responsibilities

• Write across channels: organic social, EDMs, brochures, and website copy.
• Develop capability statements and sales collateral.
• Create editorial, advertorial and promotional campaign copy.

Skills

B2B copywriting

Brand storytelling

SEO content writing

Editing & proofreading

Client collaboration

Tools

Google Workspace

HubSpot

Job description

Join a growing agency and take ownership of communications across a dedicated portfolio of B2B brands

Sketch Corp is looking for an experienced Senior Brand Copywriter with a minimum of seven years’ experience writing for B2B brands.

We’re looking for someone who loves writing and business in equal measure. Someone who can find an engaging angle in commercial equipment and technology, understand what matters to the people buying it, and turn that understanding into intelligent, compelling communications.

A deep respect for language is essential. The right person notices when a headline could work harder, when a sentence has one word too many, or when copy is technically correct but gives the reader no reason to keep going. They can move comfortably between an eye-catching five-word headline and a beautifully structured long‑form narrative.

This is a creative, high-output role spanning multiple brands, channels and formats. It calls for an experienced writer who can maintain quality, accuracy and sharp thinking while working efficiently and to deadlines.

The role

Sketch Corp is a specialist agribusiness marketing agency that also supports B2B brands across Australian health, food and beverage manufacturing, facility hygiene and aged care.

This role has been created to lead day-to-day brand and marketing communications for a portfolio of interconnected Australian businesses outside agribusiness. The portfolio includes established national brands and new entrants, each with distinct audiences and business models.

Many share an integrated supply chain, creating opportunities for collaboration and cross‑selling. You’ll need to understand how these businesses operate, where they connect and what makes each valuable to its customers.

We don’t expect you to know these businesses on day one. We do expect you to want to. The best B2B writing comes from understanding the business behind the words.

On any given week, you might be:

Writing organic social copy across multiple channels.

Creating EDMs for mapped customer journeys.

Drafting capability statements, product and service brochures, and other sales collateral.

Writing website copy aligned with brand, audience and SEO strategy, alongside content developed from SEO briefs.

Developing editorial, advertorial and promotional campaign copy.

Identifying thought leadership angles and building these narratives over time.

Contributing to content planning across the portfolio.

Working with designers to refine copy, hierarchy and messaging within layouts through to final delivery.

Reviewing monthly content performance to identify opportunities to improve communications.

Attending client meetings and contributing your communications expertise.

About you

Your work experience and portfolio demonstrates the quality and breadth of your B2B writing across different formats and channels. Your attention to detail is exceptional, and you bring sound judgement to both the words on the page and the thinking behind them.

You also:

Adapt confidently to different audiences and brand voices, working within established communication guidelines and content strategies.

Manage competing deadlines and multiple pieces of work in a busy agency environment.

Collaborate effectively with designers and respect the expertise of others.

Speak confidently with clients and contribute thoughtfully to discussions.

Respond constructively to feedback and recognise when to challenge an approach or suggest a stronger idea.

Take ownership of your work, from the initial brief through to final review.

Working at Sketch Corp

We’re a small, female‑led agency with a close‑knit team of specialists. We take our respective crafts seriously and value working alongside people who are excellent at what they do.

We care about producing exceptional work, honouring our commitments to clients and supporting each other when things get busy. You’ll thrive here if you share those standards and enjoy being part of a team where everyone’s contribution matters.

The practical stuff

This is a permanent, three-day-per-week role, working Monday, Tuesday and Wednesday.

The position is remote, working from home, with attendance required at all in-person meetings in South East Queensland and Northern New South Wales.

Experience with the following will be highly regarded:

Multi‑brand organisations or interconnected business portfolios.

Technical or complex B2B industries with considered purchasing journeys.

SEO content and contemporary search requirements.

Google Workspace.

HubSpot, particularly marketing communications, EDMs and automation.