Senior Brand And Social Marketing Manager

Envato; Warrnambool; Remote; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Remote-first in Australia and NZ

Learning budget and study-leave

Home office allowance

Wellbeing program

Volunteer leave

Job summary

Envato is seeking a Senior Brand and Social Marketing Manager to lead global brand strategy and the organic social presence. You will shape how Envato shows up, strengthen brand presence, deepen community engagement, and drive business growth through effective brand and social programs.

As a marketing leader, you’ll balance long-term stewardship with high-quality execution, coaching a team to deliver cohesive brand storytelling across channels and platforms, aligned to Envato’s values and

Qualifications

• Extensive experience in brand marketing within a dedicated brand team environment.
• Strong strategic capability, with proven experience aligning brand strategy to business objectives and translating vision into actionable, measurable plans.
• Proven ability to develop and evolve comprehensive brand strategy, including positioning, messaging frameworks, value propositions, and tone of voice at scale.
• Demonstrated success turning brand strategy into impactful, multi-channel go-to-market campaigns that drive awareness, engagement, and commercial growth.
• Proven leadership experience managing and developing high-performing teams.
• Deep expertise in organic social media strategy and execution across major platforms, with a strong understanding of how social supports broader brand and growth objectives.
• Experience building, scaling, and engaging communities on platforms such as Reddit and other community-led channels.
• Deep understanding of creative professionals and the needs of creative communities.
• Excellent stakeholder management skills, with the ability to influence and align senior leaders across functions.
• Strong analytical capability, with experience using data and insights to inform brand and social strategy and optimise performance.

Responsibilities

• Develop and evolve Envato’s global brand strategy, ensuring clarity of positioning, voice and visual identity.
• Translate brand strategy into clear frameworks, guidelines and campaigns that empower teams to deliver consistent and high-quality outputs.
• Champion a deep understanding of creative professionals, ensuring brand and social activity resonates authentically with Envato’s core audience.
• Partner with Marketing, Product and Tech teams to ensure integrated and cohesive brand storytelling.
• Guide the planning and delivery of brand and social campaigns, ensuring alignment to company objectives and measurable outcomes.
• Establish and track brand and social performance metrics, using insights to inform optimisation and future strategy.
• Lead, coach and develop a team, fostering high performance, collaboration and professional growth.
• Lead the strategic direction of organic social media across priority platforms, driving audience growth, engagement and brand advocacy.
• Oversee community strategy across channels such as Reddit and other relevant platforms, strengthening relationships with creative professionals.
• Stay informed on cultural, creative and technology trends to keep Envato’s brand relevant and future-focused.

Skills

Strategic capability

Brand leadership

Organic social strategy

Community engagement

Stakeholder management

Data-driven optimization

Tools

Social analytics tools

Job description

Job Description

About Envato At Envato, everything we do is about empowering creatives to thrive. We're here to help creatives bring their ideas to life, supercharge their workflows, and equip them with an unparalleled toolkit they can use anywhere. With unlimited access to world-class assets, innovative AI tools, and hands-on tutorials, we deliver what creatives need today – and are continually evolving our offering. As AI transforms the creative landscape, we’re committed to building what's next for the future. We’re a purpose-driven company and we’ve long embraced flexible, inclusive ways of working. We’re proud of the connected culture we’ve built across our global team. Our values: Community Spirit, Build Our Future, Embrace Diversity, Make It Happen, and Make Envato Proud, guide everything we do, shaping how we work, grow, and succeed. You can read more about us on our blog, including news of our acquisition by Shutterstock Inc in 2024.

About the role The Senior Brand and Social Marketing Manager leads Envato’s brand strategy and organic social presence, ensuring a cohesive, compelling and differentiated brand experience across all touchpoints. This role is responsible for shaping how Envato shows up in the world. Strengthening brand presence in the market, deepening community engagement, and supporting business growth through effective brand and social strategies.

As a leader within the Marketing division, the role balances long-term brand stewardship with high-quality execution across organic social and community channels. Leading a team, the role fosters a culture of creativity, clarity and impact aligned to Envato’s purpose and values.

What you’ll be doing

• Develop and evolve Envato’s global brand strategy, ensuring clarity of positioning, voice and visual identity.
• Translate brand strategy into clear frameworks, guidelines and campaigns that empower teams to deliver consistent and high-quality outputs.
• Champion a deep understanding of creative professionals, ensuring brand and social activity resonates authentically with Envato’s core audience.
• Partner with Marketing, Product and Tech teams to ensure integrated and cohesive brand storytelling.
• Guide the planning and delivery of brand and social campaigns, ensuring alignment to company objectives and measurable outcomes.
• Establish and track brand and social performance metrics, using insights to inform optimisation and future strategy.
• Lead, coach and develop a team, fostering high performance, collaboration and professional growth.
• Lead the strategic direction of organic social media across priority platforms, driving audience growth, engagement and brand advocacy.
• Oversee community strategy across channels such as Reddit and other relevant platforms, strengthening relationships with creative professionals.
• Stay informed on cultural, creative and technology trends to keep Envato’s brand relevant and future-focused.

About you

Essential

• Extensive experience in brand marketing within a dedicated brand team environment.
• Strong strategic capability, with proven experience aligning brand strategy to business objectives and translating vision into actionable, measurable plans.
• Proven ability to develop and evolve comprehensive brand strategy, including positioning, messaging frameworks, value propositions, and tone of voice at scale.
• Demonstrated success turning brand strategy into impactful, multi-channel go-to-market campaigns that drive awareness, engagement, and commercial growth.
• Proven leadership experience managing and developing high-performing teams.
• Deep expertise in organic social media strategy and execution across major platforms, with a strong understanding of how social supports broader brand and growth objectives.
• Experience building, scaling, and engaging communities on platforms such as Reddit and other community-led channels.
• Deep understanding of creative professionals and the needs of creative communities.
• Excellent stakeholder management skills, with the ability to influence and align senior leaders across functions.
• Strong analytical capability, with experience using data and insights to inform brand and social strategy and optimise performance.

Desirable

• Lived experience as a creative professional or hands-on creative background.
• Experience working within a technology or digital subscription business.
• Experience in global brand management.
• Familiarity with social analytics, community management and content planning tools.

Life at Envato

• Flexible Working: remote-first across Australia or New Zealand with flexibility for you to manage work and life as you need
• Work from Anywhere: apply to work in another location for up to 3 months per calendar year
• Connection Budget: an annual budget to connect with the team IRL where and when possible
• Learning Budget: study leave and an annual budget for you to put towards your learning and development
• Home Office Allowance: a contribution towards your set-up and a monthly allowance to support work from home costs
• Wellbeing: access to a holistic assistance program that provides support in many areas of life and health
• Volunteer Leave: 2 days per calendar year to volunteer and give back to the community
• Parental Leave:20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave

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