Segment Manager - Primary (Australia)

Twinkl Educational Publishing; Australia; Remote; AUD 62,000 - 66,000; Full time

Job summary

Twinkl Australia is seeking an exceptional educational leader to take strategic ownership of our Australian Primary Teacher audience as the Primary Segment Manager. You will serve as the internal advocate for primary teachers, ensuring their evolving needs shape Twinkl’s strategy, product offerings, and brand positioning.

You will own the segment strategy, gather teacher insights through visits and surveys, identify curriculum trends, and collaborate with marketing to craft relevant messaging.

Qualifications

• Significant experience in the Australian Primary education sector.
• Strong knowledge of the Australian Curriculum (v9.0).
• Ability to translate customer insights into strategic actions.
• Proven strategic thinking with commercial acumen.
• Cross-functional leadership across teams.
• Passion for improving outcomes for Australian Primary Teachers.
• Desirable: Hands-on experience as a Primary School Teacher in Australia.
• Desirable: EdTech, educational publishing, product/curriculum development, or marketing strategy.
• Desirable: Experience conducting user research, focus groups, or interviews.

Responsibilities

• Segment Strategy & Ownership: Develop and own the Primary Teacher segment strategy to drive customer acquisition, engagement, and retention.
• Voice of the Teacher: Gather insights through school visits, teacher interviews, and surveys to represent needs in decisions.
• Content & Educational Resource Strategy: Identify curriculum coverage gaps to guide resource creation.
• Brand Positioning & Messaging: Partner with marketing and brand teams to deliver teacher-centric messages.
• External Representation: Represent Twinkl at conferences and events within Australian primary education.

Skills

Australian education sector experience

Curriculum knowledge v9.0

Insights to strategy

Strategic thinking

Cross-functional leadership

Passion for improving outcomes

Job description

Location: Australia - 100% Remote / Home Working (Must permanently live in Australia & have the right to work without restrictions to apply for this role)

Pay Rate: $45 - $48 AUD per hour

Contract: 12-month contract - Self-employed contractor. Responsible for own taxes.

Hours of work: 37.5 hours per week

Hiring Manager: Leigh Redman

Twinkl Australia is seeking an exceptional educational leader to take strategic ownership of our Australian Primary Teacher audience. As the Primary Segment Manager, you will serve as the internal advocate for Primary Teachers, ensuring their evolving needs, classroom challenges, and curriculum expectations shape Twinkl’s strategic direction, product offerings, and brand positioning.

Key Responsibilities

• Segment Strategy & Ownership: Develop and own the Primary Teacher segment strategy to drive customer acquisition, engagement, and retention.
• Voice of the Teacher: Gather qualitative and quantitative insights through school visits, teacher interviews, and survey panels to represent teacher needs in strategic decision-making.
• Content & Educational Resource Strategy: Identify curriculum coverage gaps and emerging classroom trends (e.g., AI adaptation, explicit instruction, STEM) to guide resource creation.
• Brand Positioning & Messaging: Partner with marketing and brand teams to deliver relevant messages and propositions grounded in teacher insight.
• External Representation: Represent Twinkl at conferences, workshops, and events to build strong relationships within the Australian Primary education community.

Key Requirements

• [Essential] Significant experience within the Australian Primary education sector.
• [Essential] Strong understanding of the Australian Curriculum (v9.0) and state/territory syllabus requirements.
• [Essential] Proven ability to translate customer insight into strategic action.
• [Essential] Strong strategic thinking, commercial acumen, and cross-functional leadership skills.
• [Essential]A genuine passion for improving outcomes and experiences for Australian Primary Teachers.
• [Desirable] Hands-on experience as a Primary School Teacher in Australia.
• [Desirable] Experience in EdTech, educational publishing, product/curriculum development, or marketing strategy.
• [Desirable] Experience conducting user research, focus groups, or interviews.