Search Marketing Specialist

Co.gency; Sunshine Coast Regional, Albury City Council, City of Melbourne; Hybrid; AUD 80,000 - 100,000; Full time

Job summary

A leading marketing agency in Queensland is looking for a Paid Search Specialist to manage and optimize paid search campaigns, developing strategies across Google Ads and Microsoft Ads. The ideal candidate will have at least 5 years' experience, be analytical, and have a solid understanding of digital performance metrics. This position offers hybrid flexibility and opportunities for professional development.

Benefits

Regular Company Social Events

Hybrid Flexibility

Birthday Leave

Paid Training & Development

Qualifications

• 5+ years' experience in a paid search role.
• Proven experience managing Google Ads and Microsoft Ads campaigns.
• Ability to analyse performance data from advertising platforms.

Responsibilities

• Develop and execute paid search strategies aligned with business goals.
• Set up and manage PPC campaigns across search platforms.
• Track and analyze campaign performance using analytics tools.

Skills

PPC campaign management

Keyword research

Data analysis

Audience segmentation

Bidding strategy

Education

Google Ads certification

Tools

Google Ads

Microsoft Ads

Google Analytics

Google Tag Manager

Job description

Overview

At Co.gency, we believe that great marketing comes from a team of passionate and talented people. We\'re looking for the best and brightest to join us in creating truly integrated solutions that deliver short and long-term results. If you\'re ready to take your career to the next level, join the team at Co.gency today!

As our Paid Search Specialist, you will be responsible for managing and optimising paid search campaigns to drive performance and maximise ROI. You will develop and execute strategies across Google Ads, Microsoft Ads and SA360, ensuring best practices are applied to keyword targeting, ad copy, bidding strategies, and audience segmentation. This role requires a strong analytical mindset, hands-on experience with search platforms, and a deep understanding of consumer search behaviour to enhance digital performance and achieve business objectives.

About Co.gency

When we set out to establish Australia’s leading full service agency, we knew it was about more than services. We recognise that brands need experienced strategic and conceptual thinking to set the course. Equally, they need specialist and tactical skills to overcome challenges and seize new opportunities. While we have the most compelling set of services of any independent agency in Australia, it\'s how we blend strategic focus, with expert, agile execution that sets us apart.

Co.gency is an Independent Full Service Agency with an exciting and dynamic team with offices in Sydney and Sunshine Coast. Our five areas of expertise cover Strategy, Customer Management, Creative, Media and Data & Analytics. We are a fully accredited media agency, IMAA member, Google Premier Partner, Meta Marketing Partner and HubSpot Partner, just to name a few.

No one day is the same at Co.gency with a diverse and exciting range of clients across Fashion, Sport, Events, FMCG, Tech and more.

Our Culture

At Co.gency we not only have a great culture of amazing people. We invest in our people and believe your growth is key to the growth of the agency.

Benefits

Regular Company Social Events & Shindigs
Hybrid Flexibility. We believe in the importance of Work Life Balance.
Birthday Leave
Paid Training & Development

Key Responsibilities

• Search Strategy Development: Develop and execute paid search strategies aligned with business goals, leveraging keyword research, audience insights, and competitive analysis to drive performance.
• Campaign Management: Set up, manage, and optimise PPC campaigns across Google Ads, Microsoft Ads, and other search platforms, focusing on improving CTR, CPC, and conversion rates.
• Performance Monitoring & Analysis: Track, measure, and analyse search campaign performance using Google Analytics, Google Ads reporting, and other analytics tools. Provide actionable insights to improve campaign effectiveness and ROI.
• Budget & Bid Management: Manage daily and monthly budgets, bid strategies, and pacing to ensure optimal resource allocation and maximum return on ad spend (ROAS).
• Keyword & Ad Copy Optimisation: Conduct ongoing keyword research, refine match types, and test ad creatives to enhance relevance, quality score, and overall campaign performance.
• Audience Targeting & Retargeting: Develop and implement audience segmentation strategies, including remarketing lists, customer match, and lookalike audiences, to improve efficiency and engagement.
• Automation & Innovation: Stay updated with the latest search trends, AI-driven bidding strategies, and automation tools to enhance campaign performance and efficiency.
• Cross-Functional Collaboration: Work closely with internal stakeholders, creative teams, and external partners to align search efforts with broader digital marketing initiatives.
• Compliance & Best Practices: Ensure adherence to search advertising policies, industry standards, and data privacy regulations (e.g., GDPR, CCPA).

Work Experience Requirements

• 5+ years\' experience in a paid search role, preferably within an agency or in-house performance team.
• Proven experience in managing and optimising Google Ads and Microsoft Ads campaigns, including Search, Performance Max, and Shopping.
• Strong keyword research, bidding strategy, and audience segmentation expertise.
• Ability to analyse performance data from advertising platforms (Google Ads, Microsoft Ads) and web analytics tools (Google Analytics 4) to drive insights and optimisations.
• Hands-on experience with Google Tag Manager and tracking implementation for accurate conversion measurement.
• Experience working with performance-focused or eCommerce clients, with a strong understanding of ROAS, CPA, and LTV.
• Proficiency in A/B testing ad copy and landing pages to improve conversion rates.
• Strong budget and bid strategy management across multiple campaigns.
• Google Ads certified (current certification required).
• Familiarity with feed management for Google Shopping (e.g., Merchant Center, feed optimisation tools) is a plus

Ideal

• Experience with digital tracking, attribution modelling, analytical suites (GMP 360, DoubleClick, Google Analytics, Adobe Analytics, etc.)
• Experience working with other performance marketing platforms (e.g. Amazon, Taboola, Tableau, Domo, Data Studio)
• Strong communication skills with the ability to collaborate with client leadership teams and internal stakeholders.
• Passion for staying ahead of search marketing trends, including automation, AI-driven bidding, and evolving ad formats.
• Ability to work closely with cross-functional teams, including paid social, programmatic, and creative teams, to align search efforts with broader digital marketing objectives.
• Willingness to share and part knowledge to other team members