Search Engine Optimization Expert

Recooty; Sydney; Remote; AUD 80,000 - 100,000; Full time

Job summary

Join a fast-growing startup in the Cryptocurrency Trading Education space as an SEO Wizard / Growth Hacker. This role involves leading an SEO team, developing strategies to enhance search rankings, and optimizing data analytics. You'll work in a fully remote environment that values passion and integrity. If you're ready to make a significant impact and thrive in a dynamic setting, this is the perfect opportunity for you. Bring your expertise in SEO, analytics, and team leadership to help propel our innovative projects forward and shape the future of our online presence.

Qualifications

• At least 2 years of SEO experience, with strong analytical and creative skills.
• Deep understanding of GA, GTM, GSC, and SEO best practices.

Responsibilities

• Outline strategies to improve SEO rankings and optimize traffic conversion.
• Monitor competitors and stay updated with Google algorithms.

Skills

SEO

Google Analytics

Data Studio

Google Ads

Conversion Copywriting

A/B Testing

Analytical Skills

Time Management

Creative Thinking

Team Leadership

Tools

Google Tag Manager

Google Search Console

HotJar

Lighthouse

Ubersuggest

Job description

Job Brief:

Tradercobb is looking for a SEO Wizard / Growth Hacker!

We are a fast-growing start up in the Cryptocurrency Trading Education space. We are scaling up fast, and have a new, updated site about to launch. Our team also works on a number of other sites. So far all fall under Google’s YMYL and News sites. We currently have one experienced SEO on the team and we are looking for someone who can lead an entire SEO team as we scale up.

So you will need skills to do it all now, but also lead into the future others!!

Our dedicated team is 100% remote and we value passion and integrity highly. If you feel this would be a good fit for you, please keep reading to see if you tick the boxes!

Responsibilities:

1. Outlining detailed strategies and subsequent action plans to help propel rankings
2. Optimizing Google Analytics & Data Studio data and traffic conversion
3. Working hard and ongoing on white hat inbound link building and interlinking
4. SERP & SEO ranking climber / improvement expert
5. Setting up and tweaking GA, GTM, GSC, and HotJar or similar heatmap.
6. Reviewing the site for CRO possibilities on a regular basis
7. Keeping keyword analysis updated in a way that the team can easily make use of it for content creation on podcast, video, socials & written format/articles
8. Constantly monitoring old and new competitors and work to outrank them
9. Keeping up with Google’s algorithms to always stay on top of our game

Other Main Responsibilities:

1. Work with the team to ensure strategies are being used and constantly referred to.
2. Defining crucial KPI’s to make and use a measuring plan
3. Set up custom reports in Data Studio using live data, targeting reports to different departments such as marketing and stakeholders.
4. Present progress on a regular basis via video conference

Bonus Qualifiers:

1. Experienced in implementing advanced ecommerce settings in GA, including User ID set up, Multi Funnel Channels etc
2. Experienced in running Google Ads Search, Display, and YouTube ads with good ROAS
3. Conversion Copywriting skills
4. Writing effective SEO content for blogs, websites and social media accounts
5. Experienced in doing SEO for News Sites

Skills Required:

1. At least 2 years experience in SEO, if you have less, impress us!
2. Strong analytical skills
3. Deep understanding of GA, GTM, GSC and SEO best practices
4. Experienced in setting up A/B testing and optimizing accordingly in Optimize or similar software
5. Experienced in performing audits in Lighthouse, Ubersuggest and similar services.
6. Outstanding ability to think creatively, strategically, and identify and resolve problems
7. Excellent verbal and written English communication skills
8. Comfortable with giving presentations in video conferences
9. Comfortable with arguing for your strategies as well as being open-minded towards other theories, always relying on test results rather than opinion.
10. Ability to work independently
11. Ability to work in a team and willing to become a team leader in time
12. Strong time management skills and always being on time, both in deadlines and to meetings

To Apply: Send previous results you have attained for review for a meeting.