Sales Representative — On & Off-Premise

Barnes & Brown Distilling Pty Ltd; Sydney; On-site; AUD 60,000 - 85,000; Full time

Job summary

BARNES & BROWN DISTILLING PTY LTD in Sydney is seeking a dynamic field sales representative to drive growth across both on-premise and off-premise channels. You will open new doors, run activations, and nurture relationships that turn first orders into repeat stockists.

This role requires a proven field sales background, a passion for non-alcoholic beverages, and the drive to work independently in a fast-growing brand.

Qualifications

• Proven field sales experience in FMCG/beverages or hospitality.
• Knowledge of Sydney's on- and off-premise landscape and current trade relationships.
• Self-motivated, results-driven and enjoys being out in the market.
• Strong relationship-building with ability to open doors and close deals.
• Valid driving licence and ability to work independently.
• Interest in non-alcoholic beverages and mission-driven work.
• Fully maintained company vehicle and tools of trade provided.

Responsibilities

• Drive field sales for both on-premise (bars, restaurants, venues) and off-premise (bottle shops, retailers) channels across Sydney.
• Win new stockists — identifying, pitching and onboarding new venues and retailers to carry the Barnes & Brown range.
• Plan and run activation events — tastings, launches and in-venue promotions that bring the brand to life and build demand at the point of sale.
• Build and manage relationships with existing accounts to grow repeat orders, secure prime placement and gather market feedback.
• Own your territory — tracking pipeline, coverage and results, and reporting on market trends and competitor activity.
• Collaborate with the wider team to shape range, pricing and promotional strategy for the Sydney market.

Skills

Field sales

Job description

Barnes & Brown Distilling Pty Ltd – Sydney CBD NSW

This is a boots-on-the-ground field sales role covering both on-premise (bars, restaurants, venues) and off-premise (bottle shops, independent retailers, grocery) channels across Sydney. You'll be the face of Barnes & Brown in the market — opening new doors, running activations, and building the relationships that turn first orders into loyal, repeat stockists.

Key responsibilities

Drive field sales for both on-premise (bars, restaurants, venues) and off-premise (bottle shops, retailers) channels across Sydney.

Win new stockists — identifying, pitching and onboarding new venues and retailers to carry the Barnes & Brown range.

Plan and run activation events — tastings, launches and in-venue promotions that bring the brand to life and build demand at the point of sale.

Build and manage relationships with existing accounts to grow repeat orders, secure prime placement and gather market feedback.

Own your territory — tracking pipeline, coverage and results, and reporting on market trends and competitor activity.

Collaborate with the wider team to shape range, pricing and promotional strategy for the Sydney market.

About you

Proven field sales experience — FMCG, beverage, hospitality or a related field preferred.

Working knowledge of Sydney's on- and off-premise landscape and existing trade relationships are a strong plus.

Self-motivated and results-driven — you love being out in the market, not behind a desk.

A natural relationship-builder with the confidence to open doors and the follow-through to close them.

A current driver's licence and comfortable working independently.

Passion for the non-alcoholic and better-for-you beverage movement — genuine enthusiasm for what we're building.

A fully maintained company vehicle — plus all standard tools of trade to set you up for success in the field.

The chance to build something with a distinctive, fast-growing Australian brand in the booming non-alc category.

Genuine ownership of your patch — flexibility, autonomy and support from a close-knit, founder-led team.

About us

We're a boutique non-alcoholic beverage producer based on the Gold Coast, on a mission to give drinkers the freedom to drink their way. Our range of lovingly crafted, vegan and cruelty-free spirit alternatives — plus ready-to-drink canned cocktails — is Australian made and gaining real momentum across bars, restaurants, retailers and bottle shops nationwide.