Sales Representative

PFD Food Services; Australia; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Discounted staff purchases

Discounted accommodation

Health insurance

Banking benefits

Incentive programs

Job summary

PFD Food Services is recruiting a Sales Representative to cover the Tasmania region. You will be out on the road visiting cafés, schools and care providers, building trusted partnerships and identifying opportunities to grow sales.

Join a leading foodservice distributor backed by strong supplier partnerships and a focus on customer success. You’ll work in a hybrid environment, balancing field visits with branch support to drive territory growth and profitability.

Qualifications

• Previous sales experience in foodservice, hospitality or customer-facing environment.
• Strong ability to read people, build rapport and tailor communication.
• Comfort working to KPIs and weekly rhythms while still running your day autonomously.
• Resilience and resourcefulness when unexpected challenges arise.
• Strong CRM discipline, planning and follow-through.

Responsibilities

• Grow and retain a diverse customer base across cafés, restaurants, schools, and care providers.
• Protect base business while driving margin, basket growth and new opportunities.
• Use data, insights and local knowledge to plan and execute territory sales activity.
• Build internal relationships with branch operations, purchasing, customer service and transport.
• Collaborate with suppliers to bring products, promotions and solutions to customers.
• Maintain CRM updates, visit planning and weekly activity rhythms.
• Develop a healthy pipeline of prospective customers through networking and referrals.
• Act as a trusted advisor by understanding business needs and recommending solutions.

Skills

Sales experience

CRM habits

Customer relationships

Territory planning

Resilience

Communication skills

Autonomy

Results driven

Tools

CRM software

Job description

• Play a key role in supporting the Australian economy.
• Discounted food, travel, entertainment, gym membership, staff parking and, + more.
• Hybrid working environment.

Company

For over 81 years, PFD Food Services has been helping feed Australia by supplying quality food and related products to businesses nationwide. Today, we're one of Australia's leading foodservice distributors, offering an extensive range of fresh, frozen, chilled and dry products, supported by strong supplier partnerships and a customer-first approach.

Now part of the Woolworths Group, PFD continues to invest in its people, systems and operations, creating exciting opportunities for growth and innovation across the business.

About this Position

As a Sales Representative for PFD, you'll be out on the road meeting café owners, chefs, school buyers and operators who keep this region’s foodservice industry moving. You'll become the trusted face they rely on for advice, support and solutions, while identifying opportunities to help their businesses grow.

No two days look the same. One morning you might be helping a customer solve an operational challenge, that afternoon uncovering a new business opportunity, and the next day working with an existing customer to expand their range and increase sales.

This is an opportunity to take ownership of your territory, grow an established customer base, win new business and build lasting relationships. Backed by Australia's leading foodservice distributor, you'll have the products, support and autonomy to make a genuine impact while contributing to the continued growth of the region.

Key Responsibilities

• Grow and retain a diverse customer base across cafés, restaurants, schools, and care providers.
• Protect base business while driving margin, basket growth, and new sales opportunities.
• Use data, insights and your local knowledge to plan and execute territory sales activity.
• Build strong internal relationships with our branch - operations, purchasing, customer service and transport.
• Work with suppliers to bring the right products, promotions and solutions to customers.
• Maintain disciplined CRM updates, visit planning, and weekly activity rhythms.
• Build and maintain a healthy pipeline of prospective customers through networking, referrals and proactive prospecting.
• Act as a trusted advisor to customers by understanding their business needs and recommending tailored solutions.

What We’re Looking For

To thrive in this role, you will bring:

• A genuine passion for food, sales and building customer relationships.
• Previous sales experience within foodservice, hospitality or a customer-facing commercial environment.
• The ability to read people, build rapport quickly and tailor your communication.
• Comfort working to weekly rhythms and KPIs while still having the autonomy to run your day.
• Resilience, resourcefulness and calm when the unexpected happens because it will
• Strong CRM habits, planning skills and follow-through.
• A flexible approach to hours
• A strong drive to achieve results, grow your territory and uncover new opportunities.

What Will Success Look Like After 6-12 Months?

• A trusted territory; customers call you first.
• Consistent rhythm of visits, CRM discipline and planning.
• Strong margin, basket and new business growth.
• Seamless collaboration with the branch.
• New business wins that contribute to territory growth and increased market share.
• Solid understanding of our products, suppliers and pricing.
• Known as someone who gets things done with calm and care.
• Customers feel the PFD experience through you.
• You live our purpose: bringing people together through food.
• A healthy pipeline of opportunities and a proactive approach to territory development.

What PFD is Offering the Successful Candidate

We are offering competitive remuneration, superannuation and other staff benefits (such as discounts on staff purchases, discounted accommodation, health insurance and banking). As part of this position, we are also offering participation in an incentive programs.

Culture & Values

Customer Focus

Know your external and internal customers. Gain and preserve their confidence because we can only be successful if our customers are successful.

Respect

Treat people at work and in the community as they would like to be treated. Act safely, responsibly, and ethically.

Passion

Share the passion of making us a successful and dynamic company. Let’s celebrate successes.

Simplicity

Let’s minimise the complications of doing business so customer services are on time, accurate and reliable. Share ideas to improve our company.

Leadership

All of us can be leaders in our day to day working lives. Bring out the best in yourself and the people around you. Do what you say you are going to do.

PFD Food Services is committed to being an Equal Employment Opportunity employer.