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CAPS Australia in Sydney seeks a Sales Engineer to act as the frontline representative, engaging customers, understanding requirements, and delivering technical presentations that align with business needs. You will bridge technical products and sales, supporting revenue growth and long-term relationships across industrial compressors and related equipment.
The role emphasizes collaboration with the branch team, responsive customer service, and effective use of CRM systems to track leads and
The Sales Engineer is the frontline representative of CAPS Australia, responsible for engaging with customers for the purpose of addressing enquiries, determining appropriate solutions and for sales of the companies’ complete range of products in order to generate profitable revenue. Sales engineers focus on driving revenue growth by aligning customer needs with technical solutions, often bridging the gap between technical products and sales. This is achieved through a variety of initiatives, including understanding customer requirements, delivering technical presentations, and collaborating with the wider sales teams. Ultimately, sales engineers aim to increase sales, build strong customer relationships, and contribute to the overall success of the company.
Sales Engineer
Sales
Sydney
Branch Manager
N/A
18/06/2025
The Sales Engineer is the frontline representative of CAPS Australia, responsible for engaging with customers for the purpose of addressing enquiries, determining appropriate solutions and for sales of the companies’ complete range of products in order to generate profitable revenue. Sales engineers focus on driving revenue growth by aligning customer needs with technical solutions, often bridging the gap between technical products and sales. This is achieved through a variety of initiatives, including understanding customer requirements, delivering technical presentations, and collaborating with the wider sales teams. Ultimately, sales engineers aim to increase sales, build strong customer relationships, and contribute to the overall success of the company.
This role is accountable for generating revenue by delivering excellent customer service to clients and by contributing to the efficient operation of their respective branch. Sales Engineer are required to engage with a wide range of industrial compressed air and power generation applications and collaborate closely with the branch team to support the company’s sales and service objectives.
Revenue Growth
Work collaboratively with the branch team to increase revenue across complete equipment sales, parts sales, wholesale, hire, and service categories.
Identify and implement improvements to increase customer satisfaction and sales outcomes.
Manage and respond to enquiries related to spare parts, tools, generators and air and gas compressors via telephone, email, and face to face interactions.
Prepare and manage quotations in response to customer enquiries and follow through to successful outcome.
Meet or exceed assigned sales objectives for revenue, gross margins, or other key performance indicators (KPIs).
Provide responsive support to internal customers across Sales, Parts, and Service functions, including inter-branch collaboration.
Maintain and strengthen relationships with existing customers to encourage repeat business and loyalty.
Effectively use customer relationship management (CRM) systems to track leads, manage customer interactions, and analyse sales data.
Take proactive steps to improve customer experience and modify practices as needed to exceed expectations.
Ensure all transactions and interactions are documented and comply with internal policies and procedures.
Internal: Branch Manager
Sales Team
Service Coordinators and Technicians
Parts Interpreters
National Sales and Product Teams
Administration and Finance Teams
External: Existing and prospective clients
Vendors and suppliers (as required for quotes or technical support)
Efficiently managing time and workload to maximise productivity and meet deadlines.
Drive to meet or exceed sales targets and customer service goals.
Demonstrated commitment to delivering quality service and building customer relationships.
Proactively identify opportunities for improvement and take action to resolve issues without prompting.
Professional Associations: ‘C’ class driver’s license
As per DOA