Regional Media & Strategy Manager (Public Sector)

Department of Primary Industries and Regional Development NSW; Orange City Council; On-site; AUD 154,000 - 178,000; Full time

Job summary

Department of Primary Industries and Regional Development NSW in Orange NSW is seeking a Media Manager within the Strategy, Media & Ministerial Services branch. You will promote the department’s achievements, manage media issues and develop messaging for diverse audiences across regional NSW.

Proven experience in media content development, stakeholder engagement and clear written communication is essential.

Qualifications

• Appropriate tertiary qualifications and/or demonstrated relevant or professional experience and training in media/communications/engagement (essential).
• Solid track record of developing and delivering media content across various channels and responding to contentious issues.
• Excellent interpersonal skills to build strong connections with stakeholders and media representatives.
• Strong command of the written word and the ability to translate complex information into clear, concise messages.

Responsibilities

• Develop engaging media strategies that promote the Department’s position, achievements, programs and responsibilities.
• Develop high-quality media releases, media responses, holding statements, media strategies and pitches, ensuring clear and concise messaging that resonates with target audiences.
• Proactively identify media opportunities and respond to inquiries, keeping the Department at the forefront of the conversation, ensuring consistency in messaging and alignment with the Government’s strategic position on identified issues.
• Monitor and report on media channels, keeping across emerging issues, media trends impacting regional NSW.
• Work effectively with diverse stakeholders across the state and maintain strong relationships with subject matter experts to develop impactful media materials.
• Organize and support events that foster community engagement and stakeholder collaboration.

Skills

Media relations

Stakeholder engagement

Written communication

Interpersonal skills

Multichannel content

Education

Tertiary qualifications in media/communications/engagement

Job description

Department of Primary Industries and Regional Development NSW in Orange NSW is seeking a Media Manager within the Strategy, Media & Ministerial Services branch. You will promote the department’s achievements, manage media issues and develop messaging for diverse audiences across regional NSW.

Proven experience in media content development, stakeholder engagement and clear written communication is essential.