Regional Manager - Central Reg

Ford; Perth; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Discounted lease car options

Ford Pride, Women of Ford and Ford Emp

Flexible Work Arrangements

Growth and training opportunities

Paid parental leave from day 1

Employee Assist Program

Wellness programs including health and

Paid volunteer days

Job summary

Ford Australia is seeking a Regional Manager to lead the Central & Western Region across WA, SA, and the Northern Territory, driving Sales, Service, Customer Satisfaction and Parts through our dealer network. You will report to the Director of Sales & CX and base at the Perth Regional Office, with interstate travel essential.

Own regional performance, shape market representation, appoint and motivate dealers, ensure brand standards, and build strong Ford relationships while delivering growth and

Qualifications

• Bachelor's degree or equivalent, with solid automotive industry knowledge.
• Proven leadership experience in a dealer/network environment.
• Strong influencing skills and business acumen.
• Passion for automotive industry and results-driven.
• Experience working in a global environment.
• Creative mindset and resilience.

Responsibilities

• Own the performance of the Central & Western Region in Sales, Service, and Parts.
• Secure dealer support and participate in Ford programs.
• Shape market representation and manage dealer footprint.
• Provide Face of Ford to dealers, business, public and press.

Skills

Leadership

Influencing skills

Business acumen

Creative mindset

Education

Bachelor's degree or equivalent

Job description

About Us

Ford Australia is constantly evolving and innovating, committed to delivering smarter, more connected vehicles for all Australians, now and for generations to come.

Looking ahead, we are excited about the future. With an expanding vehicle lineup, growing digital services, and a strong dealer network, we are well-positioned to support Australian businesses in new ways.

Australia is a key global development hub for Ford: our local design and engineering team leads the creation of vehicles including the Ranger, Ranger Raptor, and Everest – models sold in around 180 markets worldwide. As Australia’s largest automotive OEM employer, we proudly have around 1,500 talented engineers, designers, and specialists working across five Victorian sites.

Complementing this technical network is Ford Australia’s National Sales Company (NSC) – and this is where you’ll make your mark. With a Head Office located in Richmond, Victoria and regional offices in Perth, Adelaide, Sydney and Brisbane, the NSC leads commercial and customer engagement activities across the country.

Lead. Grow. Transform.

Why Ford?

For a century, we’ve been a driving force across Australia, building a legacy that speaks for itself. The Ranger continues its reign as Australia’s No. 1 Selling Vehicle, and our iconic Mustang proudly holds its position as Australia’s No. 1 Sports Car.

These achievements are a testament to our commitment to innovation and a customer-focused approach that has delivered success across our entire lineup. We do more than build award-winning vehicles – we build careers. Here’s what you can expect as part of the Ford team:

• Discounted lease car options.
• Multiple Employee Resource Groups – Ford Pride, Women of Ford and Ford Empowering Diverse Abilities.
• Flexible Work Arrangements.
• Growth and development opportunities via internal and external training.
• Paid parental leave from day 1.
• Comprehensive Employee Assist Program.
• Wellness Programs including Free Flu Vaccinations and Health Checks.
• Paid volunteer days.

About the Role

As Regional Manager, you will be the vital link between Ford Australia and our dealer partners across South Australia, Western Australia and the Northern Territory. You will drive regional performance across Sales, Service, Customer Satisfaction & Parts, supporting our dealers drive customer demand. Your impact will be visible at both dealership and corporate level, through increased sales and customer satisfaction that directly shape the profitability and growth of the company.

This field-based role reports directly to the Director of Sales & CX and is based at our Perth Regional Office (Stirling Highway, Nedlands, WA). Interstate travel is an essential requirement of the role.

• Own the performance of the Central & Western Region across Sales, Service, Customer Satisfaction & Parts, including:

  • Sales and Parts performance vs. objectives
  • Customer Satisfaction (Sales and Service)
  • Consumer Experience (program implementation and management)
  • Building a strong Company-to-Dealer relationship – appointing, managing and motivating the Central & Western Region Dealer Network

• Securing dealer support for, and participation in, all Ford programs

  • Shape Market Representation in the region
  • Responsibility for the Ford Dealer footprint on Central & Western Region, ensuring the right number of Dealers in the right locations – including Parts and Service representation.
  • New Dealer appointments, successful planning, performance management
  • Dealer facility outcomes consistent with Ford Facility Programs
  • Adherence to Ford Brand Standards
  • Dealer Agreements and digressions of policies
  • 5-year Business Plan for Region
  • Dealer profitability

• Provide ‘Face of Ford’ to Ford Dealers / business / public / press

• Relevant Bachelor's Degree OR equivalent
• Solid experience within the automotive industry in a similar role and sound knowledge of automotive dealerships
• Proven leadership experience
• Strong influencing skills
• Passion for the automotive industry
• Experience working in a global environment
• Business acumen with drive for delivering results
• A creative mindset and resilience to find solutions

Equal Opportunity

Ford Australia is inclusive employer, and all qualified applicants will receive consideration for employment.

To be considered for this role, you must be legally authorised to work in Australia (verification required upon hire). Please note that the successful candidate will also be required to complete a pre-employment background and national police check.

---Applications will close on Saturday 31 October 2026---

Please note due to the high numbers of applications we will only be able to contact shortlisted candidates.

*Ford Motor Company of Australia Pty Limited ACN 004 116 223 (Ford) is collecting your personal information in order to consider you for a role at Ford. Ford may also collect personal information about you from third parties such as referees and recruitment agencies for this purpose. Ford may disclose your personal information to its related companies and third-party service providers for purposes such as screening and background checks, aptitude testing and health and safety and human resources management activities. Ford’s privacy policy (available at www.ford.com.au) states how you can seek to access or correct any personal information Ford holds about you, how to complain about a privacy breach by Ford and how Ford will deal with a privacy complaint. You can contact Ford at 13 FORD (13 36 73) or via the contact details set out in Ford’s privacy policy.