Public Relations Manager

Publicis Groupe ANZ; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Wholeself program

Flexible working

Global Marcel AI platform access

Learning & development programs

Career conversations

Diversity & Inclusion initiatives

Extended leave options (Birthday leave

Work Your World program

Parental leave policies

Sonder wellbeing platform

Working With Cancer pledge

Diversity partners

Job summary

Publicis Groupe ANZ is hiring a Public Relations Manager to lead the Australian PR agenda for Publicis Sapient, focusing on AI, digital transformation and customer experience. The role elevates profile, shapes market conversations, and relies on strong journalist relationships and strong storytelling.

You'll work with senior leaders to identify compelling narratives and translate complex topics into accessible stories for Australia’s business and technology media.

Qualifications

• 6–10 years in PR, corporate communications, media relations or journalism.
• Strong understanding of the Australian media landscape and what makes a story timely and newsworthy.
• Established relationships across Australian technology, business, trade or industry media.
• Exceptional writing, editing and storytelling skills with the ability to simplify complex topics.
• Experience working with senior stakeholders and preparing executives for media engagement.

Responsibilities

• Develop and execute Publicis Sapient's Australian PR strategy.
• Build an editorial engine linking market opportunities, campaigns, and goals.
• Lead local social media strategy, content planning and channel performance.
• Partner with leaders and experts to create narratives across AI and digital transformation.
• Build strong journalist relationships and drive executive profiling opportunities.
• Create media materials, bylines, opinion pieces and executive communications.
• Localise global campaigns for Australian audiences.
• Measure impact through media coverage and brand outcomes.
• Localise global campaigns for Australian audiences.

Skills

Public relations

Media relations

Editorial mindset

Storytelling

Writing & editing

Stakeholder engagement

Education

Bachelor's degree in Communications

Job description

Company Description

Australia/New Zealand CSR Achievement of the Year – Publicis Groupe ANZ – Gold 2025

Asia-Pacific Best Place to Work (Network) – Publicis Groupe APAC - Winner 2025, 2024

Australian Business Awards - Employer of Choice 2024, 2023, 2022 & 2021

HR Awards Excellence Awardee - Employer of Choice 2022

AWEI Silver Accreditation 2025

Certified family friendly workplace

Welcome to Publicis Groupe ANZ.

Here you will get an inside look at life within our network, including the brilliant people working across our agency brands. Publicis Groupe is a world leader in marketing communication and digital business transformation, driven through the alchemy of data, creativity, media, and technology.

Our connected platform of companies and capabilities is more than an operational framework.

It’s a cultural model we've built to unite our people in a collaborative way of thinking and working. Publicis Groupe offers its clients seamless access to the expertise of its 110,000+ talents across 100 countries globally.

In Australia, our powerhouse of marketing capabilities stretches across creative agencies (Saatchi & Saatchi, Leo, Publicis Worldwide), media agencies (Starcom, Zenith, Spark Foundry, Performics, Atomic 212), Razorfish, Digitas, Epsilon, Arc, Prodigious, PXP, PMX, and PR (Herd MSL) and Publicis Sapient driving digital business transformation for our clients.

Overview

We are hiring a Public Relations Manager to lead communications for the digital business transformation hub of Publicis Groupe - Publicis Sapient.

This is a rare opportunity to build and lead the Australian PR agenda for a globally recognised brand at the forefront of enterprise AI, customer transformation and digital innovation.

In this role, you wiil elevate our profile, amplify our leadership voice and turn complex business and technology topics into stories that shape conversations across the market. We're looking for someone who thinks like a journalist, acts like an editor and thrives in a fast-moving environment. You'll partner with senior leaders and subject matter experts to identify compelling stories, build meaningful media relationships, strengthen executive visibility and create a consistent presence across Australia's business, technology and industry media landscape.

Responsibilities

What You'll Be Doing

Reporting To Our Head Of Corporate Affairs, You Will

• Develop and execute Publicis Sapient's Australian PR strategy, aligned to global priorities and business objectives.
• Build a high-performing editorial engine that links market opportunities, campaigns and business goals.
• Lead local social media strategy, content planning and channel performance.
• Partner with leaders and technical experts to create compelling narratives across AI, digital transformation, customer experience and organisational change.
• Build strong relationships with journalists, editors, producers and industry commentators.
• Drive executive profiling opportunities through thought leadership, speaking engagements, media interviews, awards and commentary.
• Create and refine media materials, bylines, opinion pieces and executive communications.
• Localise global campaigns and announcements for Australian audiences.
• Measure impact through media coverage, message penetration, executive visibility and broader brand outcomes.

Qualifications

About You

You may come from journalism, agency PR, corporate communications or an in-house media relations role. What matters most is your ability to identify stories that resonate and build trusted relationships that drive results.

You’ll Likely Bring

• 6-10 years' experience across public relations, corporate communications, media relations or journalism.
• Strong understanding of the Australian media landscape and what makes a story timely, relevant and newsworthy.
• Established relationships across Australian technology, business, trade or industry media.
• Exceptional writing, editing and storytelling skills, with the ability to simplify complex topics.
• Experience working with senior stakeholders and preparing executives for media engagement.
• A commercially minded approach that connects communications outcomes to organisational growth and reputation.
• Confidence navigating a global, matrixed environment while maintaining local relevance and impact.
• Curiosity about AI, emerging technology and new ways of working.
• Experience with financial services, public sector or retail sectors is advantageous, but not essential.

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [e-mail]; your personal information will be kept confidential.