Public Relations Manager

Publicis Sapient; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Wholeself program

Publicis Liberté flexibility

Global Marcel AI platform access

Marcel Classes — learning programs

Career Conversations program

Diversity & Inclusion committees

Leave benefits: Birthday leave & flexi

Work Your World program

Job summary

Publicis Sapient in Australia is seeking a Public Relations Manager to lead the technology hub's communications strategy. You will elevate leadership visibility, craft compelling AI and digital transformation narratives, and shape conversations across business and technology media.

The role requires a journalist/editorial mindset, strong media relationships, and the ability to work with senior leaders in a fast-moving, global environment.

Qualifications

• 6-10 years in PR, corporate communications or journalism.
• Strong understanding of the Australian media landscape.
• Established relationships across Australian technology, business, trade or industry media.
• Exceptional writing, editing and storytelling skills, with the ability to simplify complex topics.
• Experience working with senior stakeholders and preparing executives for media engagement.
• Commercially minded with link between communications outcomes and growth/reputation.
• Comfort navigating a global, matrixed environment with local impact.
• Curiosity about AI, emerging technology and new ways of working.

Responsibilities

• Develop and execute Publicis Sapient's Australian PR strategy, aligned to global priorities and business objectives.
• Build a high-performing editorial engine that links market opportunities, campaigns and business goals.
• Lead local social media strategy, content planning and channel performance.
• Partner with leaders and technical experts to create compelling narratives across AI, digital transformation, customer experience and organizational change.
• Build strong relationships with journalists, editors, producers and industry commentators.
• Drive executive profiling opportunities through thought leadership, speaking engagements, media interviews, awards and commentary.
• Create and refine media materials, bylines, opinion pieces and executive communications.
• Localise global campaigns and announcements for Australian audiences.
• Measure impact through media coverage, message penetration, executive visibility and broader brand outcomes.

Skills

Storytelling

Media relations

Editorial mindset

Stakeholder management

Job description

• AFR BOSS Best Places to Work List – 2026
• Australia/New Zealand CSR Achievement of the Year – Publicis Groupe ANZ – Gold 2025, 2024
• Asia-Pacific Best Place to Work (Network) – Publicis Groupe APAC - Winner 2025, 2024
• Australian Business Awards - Employer of Choice 2024, 2023, 2022 & 2021
• HR Awards Excellence Awardee - Employer of Choice 2022
• AWEI Silver Accreditation 2025
• Certified family friendly workplace

Publicis Groupe is a world leader in marketing communication and digital business transformation, driven through the alchemy of data, creativity, media, and technology. Our connected platform of companies and capabilities is more than an operational framework. It’s a cultural model we've built to unite our people in a collaborative way of thinking and working. Publicis Groupe offers its clients seamless access to the expertise of its 110,000+ talents across 100 countries globally. In Australia, our powerhouse of agencies stretch across creative, media, digital, earned, production, commerce, data and digital business transformation capabilities.

Job Description

We are hiring a Public Relations Manager to lead communications for the technology hub of Publicis Groupe - Publicis Sapient. This is a rare opportunity to build and lead the Australian PR agenda for a globally recognised brand at the forefront of enterprise AI, customer transformation and digital innovation.

In this role, you will elevate our profile, amplify our leadership voice and turn complex business and technology topics into stories that shape conversations across the market. We're looking for someone who thinks like a journalist, acts like an editor and thrives in a fast-moving environment. You'll partner with senior leaders and subject matter experts to identify compelling stories, build meaningful media relationships, strengthen executive visibility and create a consistent presence across Australia's business, technology and industry media landscape.

What You'll Be Doing

Reporting to our Head of Corporate Affairs, you will:

• Develop and execute Publicis Sapient's Australian PR strategy, aligned to global priorities and business objectives.
• Build a high-performing editorial engine that links market opportunities, campaigns and business goals.
• Lead local social media strategy, content planning and channel performance.
• Partner with leaders and technical experts to create compelling narratives across AI, digital transformation, customer experience and organisational change.
• Build strong relationships with journalists, editors, producers and industry commentators.
• Drive executive profiling opportunities through thought leadership, speaking engagements, media interviews, awards and commentary.
• Create and refine media materials, bylines, opinion pieces and executive communications.
• Localise global campaigns and announcements for Australian audiences.
• Measure impact through media coverage, message penetration, executive visibility and broader brand outcomes.

About You

You may come from journalism, agency PR, corporate communications or an in‑house media relations role. What matters most is your ability to identify stories that resonate and build trusted relationships that drive results.

You’ll likely bring:

• 6-10 years' experience across public relations, corporate communications, media relations or journalism.
• Strong understanding of the Australian media landscape and what makes a story timely, relevant and newsworthy.
• Established relationships across Australian technology, business, trade or industry media.
• Exceptional writing, editing and storytelling skills, with the ability to simplify complex topics.
• Experience working with senior stakeholders and preparing executives for media engagement.
• A commercially minded approach that connects communications outcomes to organisational growth and reputation.
• Confidence navigating a global, matrixed environment while maintaining local relevance and impact.
• Curiosity about AI, emerging technology and new ways of working.
• Experience with financial services, public sector or retail sectors is advantageous, but not essential.

What we offer you:

Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn’t be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [e-mail]; your personal information will be kept confidential.