Product Planner

Great Wall Motors; City of Monash; On-site; AUD 90,000 - 110,000; Full time

Benefits offered by this job

Mulgrave Office

Work-from-home flexibility

Counselling services

Parental leave 12 weeks primary / 6-6?

Vehicle lease program

Job summary

GWM Australia in Mulgrave is seeking a Product Marketing professional to support the development, launch and lifecycle management of automotive products, ensuring alignment with market needs and company strategy.

The role involves competitive analysis, gathering customer insights, and collaborating with sales, marketing and dealer networks to shape product messaging, positioning and go-to-market initiatives. Strong analytical and cross-functional skills are essential.

Qualifications

• Bachelor’s degree in Marketing, Engineering, Business Administration, or a related field.
• Minimum 2 years in product marketing, ideally in automotive or OEM.
• Proficiency in MS Office (Excel, PowerPoint) and CRM systems (Salesforce).
• Experience with data analysis and reporting tools to optimize marketing efforts.
• Excellent written and verbal communication with stakeholder influence.
• Ability to work in a fast-paced, cross-functional environment.

Responsibilities

• Assist in developing and executing product strategies based on market trends and customer needs.
• Support product lifecycle planning with feature enhancements.
• Analyse industry trends, feedback and competitor strategies for insights.
• Gather and interpret sales data to assess product performance and opportunities.
• Collaborate with sales, marketing and dealers to support product positioning and training.
• Develop product messaging, promotional materials and sales tools.
• Assist in launching new products and go-to-market initiatives.
• Track KPIs like sales performance and market share.
• Provide insights to optimize product success.

Skills

Excel

PowerPoint

Salesforce CRM

CMS/Web

Photoshop

Jato knowledge

Data analysis

Communication

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Engineering, Business Administration, or related field

Job description

Are you ready to join one of Australia’s most innovative automotive manufacturers? Do you thrive in a fast-paced, dynamic environment where your contributions have a real impact? If so, we have an exciting opportunity for you!

About GWM Australia:

GWM is the powerhouse behind the renowned Chinese automaker’s local presence. We specialise in importing, distributing, and marketing a diverse range of vehicles, including petrol, hybrid, and cutting-edge electric models. Our lineup features the popular Haval SUVs, the robust Cannon Ute, the rugged Tank 4x4 SUV, the bold H7 and the innovative Ora EV.

With a commitment to excellence and customer satisfaction, GWM is transforming the automotive landscape by offering high-quality vehicles tailored to the evolving needs of Australian consumers.

About the Role:

Located in Mulgrave and reporting to the Manager, Product Planning, this role supports the development, launch and lifecycle management of automotive products, ensuring alignment with market demands and company strategy. This role involves conducting competitive analysis, gathering customer insights, and assisting in product positioning. The ideal candidate is analytical, detail-oriented, and skilled in cross-functional collaboration.

Key Responsibilities:

• Assist in the development and execution of product strategies based on market trends and customer needs.
• Support product lifecycle planning, including feature enhancements and updates.
• Analyse industry trends, customer feedback, and competitor strategies to provide actionable insights.
• Gather and interpret sales data to assess product performance and opportunities.
• Work with sales, marketing, and dealer networks to support product positioning and training.
• Assist in developing product messaging, promotional materials, and sales tools.
• Support the execution of new product launches and go-to-market initiatives.
• Track key performance indicators (KPIs) such as sales performance and market share.
• Provide insights and recommendations to optimize product success.

Skills and Experience:

• Bachelor’s degree in Marketing, Engineering, Business Administration, or a related field.
• Minimum of 2+ years in product marketing, or a related field, with at least 2 years in an automotive or OEM environment.
• Proficient in Microsoft Office including Excel and PowerPoint, CRM systems (Salesforce), CMS/ web and photoshop. Working knowledge of Jato is advantageous.
• Experience with data analysis and reporting tools to optimise marketing efforts.
• Excellent communication skills, both written and verbal, with the ability to influence stakeholders and drive initiatives.
• Ability to work in a fast-paced, dynamic environment with cross-functional teams.

Why Join Us?

GWM is quickly becoming one of the leading automotive brands in Australia and New Zealand. With ambitious plans to introduce even more groundbreaking products, there’s no better time to join our team and accelerate your career to new heights!

What We Offer:

• A beautiful custom designed, new & light filled office space in Mulgrave (from November 2026)
• Be part of a supportive and high performing team and brand with big ambitions in ANZ
• Work in a role with real ownership, influence and visibility
• A strong work-life balance, including work-from-home flexibility
• A culture driven by innovation, collaboration, and success
• Access to 24/7 counselling services for you and your family
• 12 weeks paid parental leave for primary care givers and 6 weeks for secondary care givers
• Access to our vehicle lease program

Become a vital part of a dynamic team representing one of ANZ’s fastest-growing automotive brands! If you’re passionate about product, obsessed with detail and ready to make your mark — we’d love to hear from you.