Product Marketing Manager — Tracking Platform (Hybrid)

TRA; Collingwood; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Real ownership and influence over the–

Smart, collaborative people

Work that blends creativity, data and

Culture of learning and impact

Competitive salary package

Award-winning agency credentials

Job summary

TRA is seeking an experienced Product Marketing Manager to own and evolve positioning and messaging for TRA Tracking, leading go-to-market activity from launch through adoption while partnering with Product, Design and Sales. You will build enablement and education, translating customer voice into market-relevant narratives and strategies.

As TRA grows its Product Marketing discipline, you’ll expand foundations, iterate, and become the sole dedicated product marketer within the business, driving

Qualifications

• 5+ years' experience across marketing, or 3+ years across product marketing.
• Ability to turn complexity into a clear, credible and engaging narrative.
• Excellent written and verbal communication skills, with experience adapting content for different audiences and channels.
• Strong product and go-to-market understanding, with commercial acumen and confidence representing the customer perspective.
• An analytical, data-informed approach to prioritisation and measuring impact.
• A collaborative working style, comfortable building trust across functions while working independently when needed.

Responsibilities

• Own and evolve product positioning and messaging, translating customer and market insight into clear, defensible points of view and product priorities.
• Test and measure how positioning lands across the funnel, refining the story and prioritising where to invest next.
• Lead go-to-market strategy for product launches and updates - from audience definition and positioning through content, rollout and post-launch optimisation.
• Coordinate cross-functional launch activity so internal teams are aligned and equipped to communicate value with confidence.
• Build and maintain a practical library of sales, customer and partner collateral, including proof points, technical narratives and objection-handling tools.
• Design and deliver enablement training with subject-matter experts, measuring improvements in knowledge and confidence.
• Create customer education across the lifecycle - from pre-sale through onboarding, adoption, renewal and advocacy.
• Establish repeatable workflows and measurement so positioning, launches and enablement content stay current and effective

Skills

Years of experience across marketing

Product marketing

Storytelling & narrative

Go-to-market understanding

Analytical prioritisation

Collaborative working style

Job description

TRA is seeking an experienced Product Marketing Manager to own and evolve positioning and messaging for TRA Tracking, leading go-to-market activity from launch through adoption while partnering with Product, Design and Sales. You will build enablement and education, translating customer voice into market-relevant narratives and strategies.

As TRA grows its Product Marketing discipline, you’ll expand foundations, iterate, and become the sole dedicated product marketer within the business, driving