Product Marketing Lead — Tracking Platform (Hybrid)

TRA; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Real ownership over brand

Collaborative culture

Hybrid work arrangement

Award-winning agency

Competitive salary package

Job summary

TRA is seeking an experienced Product Marketing Manager for TRA Tracking. You will move between insight, strategy and execution, owning positioning and messaging, and leading go-to-market activity from launch through to adoption.

You will be the sole dedicated product marketer within TRA's cross-functional marketing team, shaping enablement, education and the voice of the customer in product decisions. The role is full-time and hybrid, open to applicants in Sydney, Melbourne or Auckland.

Qualifications

• 5+ years' experience across marketing, or 3+ years across product marketing
• Ability to turn complexity into a clear, credible narrative
• Excellent written and verbal communication across audiences and channels
• Strong product and go-to-market understanding with customer perspective
• Analytical, data-informed prioritisation and impact measurement
• Collaborative working style across functions while working independently when needed

Responsibilities

• Own and evolve product positioning and messaging, translating insights into clear viewpoints and priorities
• Lead go-to-market strategy for product launches and updates from audience definition to post-launch optimisation
• Coordinate cross-functional launch activity to align internal teams and communicate value with confidence
• Build and maintain a library of sales, customer and partner collateral with proof points and narratives
• Design and deliver enablement training, measuring improvements in knowledge and confidence
• Create customer education across the lifecycle from pre-sale to onboarding, adoption and renewal
• Establish repeatable workflows and measurement to keep positioning and content current

Skills

Product marketing

Go-to-market strategy

Cross-functional collaboration

Storytelling & messaging

Analytical thinking

Job description

TRA is seeking an experienced Product Marketing Manager for TRA Tracking. You will move between insight, strategy and execution, owning positioning and messaging, and leading go-to-market activity from launch through to adoption.

You will be the sole dedicated product marketer within TRA's cross-functional marketing team, shaping enablement, education and the voice of the customer in product decisions. The role is full-time and hybrid, open to applicants in Sydney, Melbourne or Auckland.