Premium Guest Relations Lead
Crown Resorts
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Job summary
Crown Resorts is seeking a results-driven Senior Premium Marketing Manager to lead a portfolio of premium guests and drive loyalty, visitation and revenue. You will collaborate with marketing, VIP services, gaming, hotels and food & beverage to deliver tailored experiences that exceed guest expectations.
This role requires a proven track record in relationship management, premium sales and business development within luxury environments, with strong negotiation and CRM skills, including
Qualifications
- Experience in Relationship Management, Business Development, Premium Sales or VIP Account Management.
- Proven ability to meet sales and revenue targets.
- Strong commercial acumen and ability to interpret performance data.
- Excellent relationship-building, communication and negotiation skills; culturally diverse clientele.
- Customer-first mindset delivering personalised experiences.
- Attention to detail and ability to manage multiple priorities.
- Knowledge of CRM and systems including Salesforce and SYCO.
- Bachelor's degree in Business Administration or related discipline.
- Additional language skills are highly regarded.
Responsibilities
- Build, manage and grow a portfolio of premium guest relationships.
- Identify strategies to increase guest engagement, loyalty and visitation.
- Host premium guests at events, entertainment experiences, functions and dinners.
- Proactively identify new business development opportunities and grow premium revenue.
- Partner with internal teams to deliver exceptional end-to-end guest experiences.
- Develop detailed guest profiles and maintain accurate customer information within Salesforce and related systems.
- Support the execution of targeted marketing initiatives, promotions and loyalty programs.
- Monitor portfolio performance and provide recommendations to drive revenue growth.
- Promote Premium Player Rebate Programs and other key business initiatives.
- Ensure the highest levels of guest confidentiality, professionalism and service excellence.
- Maintain compliance with all regulatory, responsible gaming, AML/CTF and company requirements.
Skills
Education
Tools
Job description
Crown Resorts is seeking a results-driven Senior Premium Marketing Manager to lead a portfolio of premium guests and drive loyalty, visitation and revenue. You will collaborate with marketing, VIP services, gaming, hotels and food & beverage to deliver tailored experiences that exceed guest expectations.
This role requires a proven track record in relationship management, premium sales and business development within luxury environments, with strong negotiation and CRM skills, including
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