PR Senior Account Executive

Burson; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Burson, part of WPP, is seeking a Senior Account Executive to join a portfolio of corporate clients and deliver integrated communications across earned, paid and social channels with a focus on strengthening paid and social to amplify corporate narratives and drive performance.

You'll work closely with Account Managers and senior leaders, support content development, campaign coordination and measurement, and employ AI tools to improve speed and quality of outputs in a hybrid Sydney-based role.

Qualifications

• 3+ years experience in corporate communications or PR.
• Hands-on experience across paid and social channels within a corporate or brand context.
• Strong writing skills across media and digital content.
• Understanding of how integrated campaigns come together across earned, paid and social.
• Confidence building media relationships and pitching stories.

Responsibilities

• Support delivery of integrated campaigns across earned, paid and social channels.
• Develop high quality content including press releases, pitches, social content and campaign materials.
• Support paid and social activity, helping shape briefs, coordinate delivery and track performance.
• Apply a digital and performance mindset to amplify corporate communications outcomes.
• Build and maintain relationships with media and key stakeholders.
• Use AI tools to support drafting, research and content production.

Skills

Corporate comms

PR writing

Media relations

AI drafting

Campaign coordination

Tools

AI platforms

Job description

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More AboutTheRole

We’relooking for a Senior Account Executiveto join Burson, supporting a portfolio of corporate clients and delivering integrated communications that drive real impact.

Working closely with Account Managers and senior leaders,you’llsupport the delivery of campaigns across earned, paid and social channels, with a particular focus on strengthening how paid and social are used to amplify corporate narratives and drive performance.You’llbuild your capability across corporate communications, mediaengagementand content development, while bringing a digital-first mindset to campaign delivery.

This is a fast paced,hands onrole with strong exposure across corporate work, offering the opportunity to take on more responsibility and continue growing your skillset across integrated campaigns and strategic delivery.

WhatYou’llDo

• Support the delivery of integrated campaigns across earned, paid and social channels
• Develop high quality content including press releases, pitches, social content and campaign materials
• Support paid and social activity, helping shape briefs, coordinate delivery and track performance
• Apply a digital and performance mindset, understanding how paid and social can amplify corporate communications outcomes
• Build and maintain strong relationships with media and key stakeholders
• Use proprietary AI tools to support drafting, research and content production, lifting the speed and quality of day-to-day outputs
• Apply AI-assisted approaches to media monitoring, social listening and reporting tasks
• Assist with campaign coordination, including events, activations and content rollouts
• Track and report on campaign performance, ensuring outputs are accurate and insight led
• Manage day to day account tasks, timelines and deliverables with strong attention to detail
• Support senior team members on issues and corporate communications workstreams
• Contribute ideas and proactively identify opportunities to strengthen campaigns

Experience That ContributesToSuccess

• 3+years experiencein corporate communications or PR
• Hands on experience across paid and social channels within a corporate or brand context
• Strong writing skills across media and digital content
• Understanding of how integrated campaigns come together across earned, paid and social
• Confidence building media relationships and pitching stories
• Comfortable using AI tools (e.g. generative AI for drafting, research and content) as part of everyday workflows
• A genuine interest in how emerging technology can improve communications delivery and campaign performance
• Highly organised, with the ability to manage multiple priorities
• A proactive, curious mindset with a strong interest in current affairs and the media landscape

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.