PR & ICONIC Events Lead

THE ICONIC; Council of the City of Sydney; Hybrid; AUD 85,000 - 105,000; Full time

Job summary

A leading fashion e-commerce brand in New South Wales is seeking a PR & ICONIC Events Lead to manage consumer PR strategies and execute key brand events. The ideal candidate should have at least 5 years of experience in PR and events management, with strong media relationships and a passion for storytelling. Enjoy flexible working arrangements and various employee perks including a generous staff discount and well-being programs.

Benefits

Flexible working

Birthday leave

Employee Assistance Program

Discounted gym memberships

Volunteer days

Qualifications

• 5+ years’ PR & Events experience (mid/big agency or in-house).
• Strong industry connections and reliable media relationships.
• Deep consumer PR knowledge across news, lifestyle, fashion, beauty and trade.

Responsibilities

• Own and execute consumer PR strategy across various channels.
• Lead and plan key brand events to drive customer engagement.
• Draft and refine PR materials: briefs, key messages, and press releases.

Skills

Consumer PR knowledge

Media relations

Event planning

Storytelling

Social media pitching

Job description

Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce & lifestyle destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations.

Got You Looking? Are you ready to shape the narrative of one of Australia and New Zealand’s most loved brands? Do you thrive in a fast-paced, creative environment where your ideas can spark conversations and set trends? At THE ICONIC, we don’t just follow the latest in fashion, lifestyle, and culture—we lead it.

We are a passionate, curious and creative team and we are all about building community and fostering meaningful engagement with our customers, our ICONITES and our partners.

Reporting to our Senior Manager PR & Communications - The PR & ICONIC Events Lead is an integral part of our Customer team. This role is responsible for leading consumer PR and our most ICONIC brand events. If “front‑page feature” and “packed‑out activation” are your love language, then this is the role for you.

Your Day-to-Day Responsibilities:

Drive Consumer Press (incl. organic social)

• Own and execute consumer PR strategy across print, digital, social and influencers.
• Run day‑to‑day of the consumer PR agency (EVH) to deliver against goals.
• Own the PR calendar and keep an always‑on press office for TI.

Corporate Comms

• Support Senior Communications & PR Managers on corporate and business storytelling.
• Lead LinkedIn comms in partnership with cross‑functional teams.
• Stay across industry/trade and competitor news; flag opportunities and risks.

Media Relations

• Build and nurture priority media relationships to secure quality coverage.
• Draft and refine PR materials: briefs, key messages and press releases

Event Planning & Execution

• Lead, plan and execute the 4 x key ICONIC’ Brand / GTM and relevant Partner events to drive customer engagement and BP revenue
• Collaborate with internal teams and external agencies to organise and ensure successful execution and cohesive campaign approaches.
• Support on additional events delivered across other functions

Media Monitoring & Reporting

• Track and report on PR and event metrics to evaluate effectiveness and inform future strategies.
• Remain vigilant in media monitoring for both TI and competitor news.
• Draft monthly PR reports in collaboration with agency.
• Share monthly reports to wider business and cross functional customer team (build education)

Requirements:

• 5+ years’ PR & Events experience (mid/big agency or in‑house).
• Daily interaction with Australian and New Zealand media; you love pitching.
• Deep consumer PR knowledge across news, lifestyle, fashion, beauty and trade; strong on brand and data‑driven storytelling.
• Track record in socially led campaigns: impactful event activations and strategic influencer concepts that earn coverage.
• Strong industry connections and reliable media relationships.
• Insatiably curious about media, social and influencer culture; always on top of trends, events and personalities.
• Able to work autonomously, multi‑task and problem‑solve.
• Genuine love for all things THE ICONIC and ICONIC events

Life at THE ICONIC

Here’s what to expect when you join THE ICONIC:

• Flexible working. We offer a hybrid and flexible working model so you can do your best work in a way that works for you
• The learning collective. Get your knowledge fix with our learning days & hackathons
• Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids' first day of school every year
• Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself
• Curate your style. No matter what your style is, we have got you covered with our Amazing staff discount and our famous sample sales
• Wellbeing. Access to our discounted gym memberships and wellbeing programs
• People first. Access to our Employee Assistance Program for you and your family
• Volunteer days. Work as a Charity Partner with Thread Together for society and environmental change
• Refer a friend. Enjoy a referral reward for successfully placing a referral

At THE ICONIC, diversity, inclusion, and belonging are integral to our culture, fostering an environment of respect and dignity. We aim to empower self-expression and ensure our workforce reflects our diverse communities. By embracing diverse perspectives and experiences, we strive to create a genuine sense of belonging for our employees, customers, and partners, promoting equal opportunities and a better shopping experience for all

We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Acquisition team directly: [e-mail]