PPC & SEO Specialist Local Lead Generation Optimization

Scope:

Part-Time / Project-Based

Rate:

Candidate to propose their own rate

Job Description:

We are seeking a performance-driven PPC & SEO Specialist to optimize lead generation campaigns for a local service-based business. The ideal candidate will audit, rebuild, and manage existing Google Ads (Performance Max) and SEO strategies to significantly reduce Cost Per Acquisition (CPA) while targeting a hyper-local audience (15-20 km radius, aged 20+). This is a results-based engagement with high accountability and clear ROI expectations.

Key Goals:

• Reduce CPA from $35-$40 to $20-$22
• Rebuild or optimize Google Performance Max campaigns
• Increase qualified lead volume within 15-20 km radius
• Improve local SEO rankings and organic visibility

Roles & Responsibilities:

PPC Management

• Audit current Google Ads (PMax) campaigns and past performance
• Build optimized campaigns targeting local keywords and geographic areas
• Set up conversion tracking, budget limits, ad scheduling, and retargeting
• Conduct A/B testing on creatives and keyword strategies
• Continuously optimize to achieve CPA and lead targets

SEO Optimization

• Conduct local SEO audits and competitor analysis
• Optimize on-page content, metadata, and Google Business Profile
• Build local backlinks, citations, and directory listings
• Recommend blog topics and content strategies (if needed)
• Enhance mobile-friendliness, page speed, and technical SEO

Communication & Reporting

• Share daily performance updates on CPA, ad spend, and conversions
• Attend weekly check-ins for campaign review and strategy adjustments
• Document and explain campaign changes and test strategies
• Deliver clear reports with actionable insights

Ideal Candidate Profile:

• 2+ years of hands-on experience in PPC (especially Google PMax) and local SEO
• Proven success in lead generation for service-based or local businesses
• Strong grasp of digital marketing KPIs: CPA, CTR, ROAS, etc.
• Proficient in tools like Google Ads, Google Analytics, SEMrush/Ahrefs, and GMB
• Excellent English communication, proactive, and data-driven
• Able to provide samples of past campaigns and performance-based results