Postgraduate Course Marketing Lead (Fixed-Term)

Australian Film, Television & Radio School; Sydney; Hybrid; AUD 101,000 - 124,000; Part time

Job summary

Australian Film, Television & Radio School (AFTRS) is seeking an experienced Course Marketing Manager to lead product marketing strategies for two new postgraduate award courses and support AFTRS award courses and training.

Reporting to the Head of Marketing & Communications, you will shape positioning, audience segmentation, messaging and campaigns, coordinating with internal teams and external partners to drive awareness, applicants and conversion.

Qualifications

• Relevant tertiary qualification in marketing or related field.
• Experience launching and marketing education programs or similar products.
• Strong copywriting, channel mix and analytics skills.

Responsibilities

• Develop product marketing strategies and campaign plans for AFTRS award courses and training.
• Lead integrated campaign planning across digital channels and partnerships.
• Coordinate assets and ensure brand alignment across channels and content.
• Oversee marketing operations, segmentation, automation and reporting.
• Facilitate smooth lead handoffs and reporting across applicant journey.
• Monitor performance, optimise campaigns and provide ROI insights.

Skills

Marketing strategy

Campaign planning

Cross-functional collaboration

Content creation

CRM & analytics

Education

Bachelor's in Marketing

Tools

CRM software

Email marketing tools

CMS

Job description

Australian Film, Television & Radio School (AFTRS) is seeking an experienced Course Marketing Manager to lead product marketing strategies for two new postgraduate award courses and support AFTRS award courses and training.

Reporting to the Head of Marketing & Communications, you will shape positioning, audience segmentation, messaging and campaigns, coordinating with internal teams and external partners to drive awareness, applicants and conversion.