Planning Manager - Strategic Media & Growth Lead

Publicis Groupe; Sydney; Hybride; AUD 120 000 - 160 000; Plein temps

Avantages offerts par ce poste

Wholeself program

Publicis Liberté flexibility

Marcel AI platform access

Learning & Development programs

Diversity & Inclusion initiatives

Generous leave policies

Work Your World program

Parental leave

Résumé du poste

Starcom in Sydney is seeking a Planning Manager on a 12-month fixed contract. You will sit at the center of client partnerships, leading day‑to‑day planning conversations, developing strategic media recommendations, and ensuring campaigns deliver meaningful business outcomes.

You’ll manage multiple FMCG brands, lead weekly client meetings, and coordinate budgets, timelines and stakeholders across digital, TV, audio and more.

Qualifications

• 3+ years’ experience in media planning, ideally within a media agency environment.
• Strong communications planning experience across digital and traditional media channels.
• Confidence managing client relationships and presenting strategic recommendations.
• Strong commercial awareness, including budget management, forecasting and campaign finance processes.
• An understanding of campaign implementation, reporting, analytics and optimisation.
• Experience using media planning, audience research or consumer insight tools.
• Confidence working with Excel and PowerPoint.
• Exceptional organisation, attention to detail and follow-through.
• A collaborative approach and an interest in supporting the development of junior colleagues.
• Experience FMCG, retail or other large national brands would be valuable, as would exposure to retail media, programmatic, search and social.
• Familiarity with platforms and tools such as GWI, Roy Morgan, Nielsen, Spectra, Meta Planner, YouTube Planner or BVOD planning tools would be beneficial

Responsabilités

• Build trusted relationships with clients and become a valued day-to-day media partner.
• Take client briefs and translate them into clear, insight-led communications and channel plans.
• Lead planning across multiple FMCG brands, balancing competing priorities, budgets and campaign timelines.
• Analyse audience, consumer and competitor data to identify opportunities and inform recommendations.
• Develop integrated plans across channels including social, online video, audio and other digital platforms, as well as TV and OOH.
• Brief media and activation specialists, evaluate proposals and bring recommendations together into a cohesive plan.
• Lead regular client work-in-progress meetings, including updates, actions and follow‑ups.
• Present strategic recommendations and media plans confidently to clients and internal stakeholders.
• Maintain high standards of accuracy, quality control, financial management and process compliance.
• Partner with cross-functional planning, activation, search, ecommerce and finance specialists.
• Support, mentor and upskill junior team members while contributing to a collaborative learning culture.
• Maintain a strong understanding of account commercial frameworks, scopes of work and resource planning.
• Collaborate with senior leadership to support forecasting, planning and sustainable business performance.
• Balance commercial outcomes with exceptional client service and team success.

Connaissances

Media planning

Client management

Budget management

Strategic thinking

Presentation skills

Mentoring juniors

Outils

GWI

Roy Morgan

Nielsen

Spectra

Meta Planner

YouTube Planner

BVOD planning tools

Description du poste

Starcom in Sydney is seeking a Planning Manager on a 12-month fixed contract. You will sit at the center of client partnerships, leading day‑to‑day planning conversations, developing strategic media recommendations, and ensuring campaigns deliver meaningful business outcomes.

You’ll manage multiple FMCG brands, lead weekly client meetings, and coordinate budgets, timelines and stakeholders across digital, TV, audio and more.