Planning Manager
INNOCEAN Australia
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Job summary
INNOCEAN Australia is seeking a seasoned media planning professional to lead day-to-day planning on a national client and work closely with a Planning Director. You will build robust media plans, own the detail, and increasingly own the thinking, collaborating across media, creative, and strategy to deliver Fearless Creativity.
In this hybrid role, you mentor account executives and media assistants, drive effective budget management, and ensure campaigns are optimized with data-driven insights.
Qualifications
- Bachelor’s degree in marketing, advertising or media studies required.
- Experience in media planning and buying preferred.
- Leadership or management experience advantageous.
Responsibilities
- Develop media strategies aligned with clients' objectives.
- Identify suitable channels to reach target audiences.
- Oversee budgets and maximize ROI.
- Lead and mentor a team of planners.
- Collaborate with creative, strategy and account management.
Skills
Education
Job description
INNOCEAN is the fastest growing agency network in the world, with 32 global offices and more than 4,100 employees in 23 countries.
At INNOCEAN Australia, we operate with the autonomy of an indie, and the scale of a multinational – all in service of our promise to clients and team members to deliver Fearless Creativity that earns an unfair share of attention.
We opened our doors in Australia in 2008 with two foundation clients: Hyundai and Kia. Since 2020 the Sydney business has been on a mission to diversify our roster which now includes FMCG, NGO, Insurance, Tourism and Technology brands, not to mention our own Gender Equality not for profit division called F*ck the Cupcakes.
We’re a proud, fearless and ambitious group of over 80 creatives, strategists, client partners, media experts, technologists, analysts, and producers who work together in a flat and highly collaborative environment. We are uniquely geared to build integrated creative solutions across all touchpoints on a consumer’s journey with a brand, and in culture.
We’re famous for our category defying work and an enviable trophy cabinet. Day to day, we dare to break the rules, make noise and embrace a curious and collaborative culture that turbochargeseverything we do – this is what allows us to punch above the competition, clear the clutter and unearth the uncomfortable truths that unlock truly attention grabbing, fearless ideas. It’s how we create bonds between brands and consumers, and between us and our clients. Think of us as an extension of the marketing team. One with all the capabilities required to deliver work that gets attention and drives cultural connection.
INNOCEAN is the fastest growing agency network in the world, with 32 global offices and more than 4,100 employees in 23 countries.
At INNOCEAN Australia, we operate with the autonomy of an indie, and the scale of a multinational – all in service of our promise to clients and team members to deliver Fearless Creativity that earns an unfair share of attention.
We opened our doors in Australia in 2008 with two foundation clients: Hyundai and Kia. Since 2020 the Sydney business has been on a mission to diversify our roster which now includes FMCG, NGO, Insurance, Tourism and Technology brands, not to mention our own Gender Equality not for profit division called F*ck the Cupcakes.
We’re a proud, fearless and ambitious group of over 80 creatives, strategists, client partners, media experts, technologists, analysts, and producers who work together in a flat and highly collaborative environment. We are uniquely geared to build integrated creative solutions across all touchpoints on a consumer’s journey with a brand, and in culture.
We’re famous for our category defying work and an enviable trophy cabinet. Day to day, we dare to break the rules, make noise and embrace a curious and collaborative culture that turbochargeseverything we do – this is what allows us to punch above the competition, clear the clutter and unearth the uncomfortable truths that unlock truly attention grabbing, fearless ideas. It’s how we create bonds between brands and consumers, and between us and our clients. Think of us as an extension of the marketing team. One with all the capabilities required to deliver work that gets attention and drives cultural connection.
You will run the day-to-day planning on our foundation automotive client, a significant national advertiser, with exposure across our wider portfolio of media clients. You will work into a Planning Director who leads the client relationship. You will build the plans, own the detail, and increasingly own the thinking.
What sets this role apart is where you sit. Innocean is a genuine full service agency, so media works side by side with creative rather than down the hall from it. Paid and owned digital, technology and data are embedded inside the media team rather than sitting in a separate unit you brief. You plan it, you buy it, you optimise it, and the analyst who proves it worked sits next to you.
Our agency positioning is Fearless Creativity, and in media we have translated that into Media without Fear or Favour: recommendations built on what is right for the client, not what is easy, familiar, or convenient for anyone else. If you have ever had to defend a plan you did not believe in, you will understand why that matters.
You will play a role in the development of our account executive’s and media assistants, playing a lead role in facilitating their career development plan’s as well as management of their day-to-day.
- Develop Media Strategies: Create comprehensive media strategies that align with clients' marketing objectives and brand goals. Utilise data and insights to craft effective media plans.
- Channel Selection: Identify and recommend the most suitable media channels (e.g., digital, print, TV, radio) to achieve campaign goals and reach target audiences effectively.
- Budget Management: Oversee media budgets, ensuring efficient allocation of resources and maximizing return on investment. Monitor and control expenditures to stay within budget.
- Team Oversight: Lead and mentor a team of media planners, providing guidance and support to ensure high-quality planning and execution.
- Performance Reviews: Conduct regular performance reviews, set goals, and provide feedback to team members to foster professional development and growth.
- Collaboration: Work closely with other departments, including creative, strategy, and account management, to ensure media plans are integrated with overall campaign strategies.
- Client Liaison: Serve as the primary point of contact for clients regarding media planning and strategy. Build and maintain strong relationships with clients to understand their needs and objectives.
- Presentation and Reporting: Prepare and deliver media presentations, reports, and recommendations to clients. Provide regular updates on campaign performance and suggest optimisations as needed.
- Implementation Oversight: Oversee the execution of media plans, ensuring that all placements are made according to the approved strategy and schedule.
- Performance Analysis: Monitor campaign performance, analyse results, and make data-driven recommendations for optimization and improvement.
- Problem Resolution: Address and resolve any issues that arise during campaign execution, ensuring smooth operations and client satisfaction.
- Conduct Research: Stay updated on industry trends, market conditions, and audience behaviours. Utilize research to inform media strategies and adapt to changing market dynamics.
- Competitive Analysis: Analyse competitors’ media activities to identify opportunities and threats and adjust strategies accordingly.
- Stay up to date on industry trends and advancements.
- Lead and actively participate in team meetings and share ideas and feedback.
- It’s on you to ensure your work environment is safe, whether you’re WFH or in the office.
- Follow and ensure your team follows company policies and procedures.
- Bachelor’s degree in marketing, Advertising, Media Studies, or a related field. Master’s degree or relevant certifications (e.g., media planning) is a plus.
- Minimum of 5-7 years of experience in media planning and buying, with at least 2-3 years in a managerial or leadership role.
- Strategic Thinking: Proven ability to develop and execute effective media strategies.
- Leadership: Strong leadership skills with experience in managing and mentoring a team.
- Analytical Skills: Excellent analytical skills with the ability to interpret data and make informed decisions.
- Communication: Exceptional verbal and written communication skills, with the ability to present and articulate ideas clearly.
- Budget Management: Experience in managing media budgets and optimising expenditures.
- Innovative: Creative and forward-thinking with a passion for exploring new media opportunities and trends.
- Client-Focused: Dedicated to delivering exceptional client service and building lasting relationships.
- Detail-Oriented: Meticulous attention to detail with a focus on accuracy and quality.
- Collaborative: Strong team player with the ability to work effectively across departments and with clients.
- Fearless.
- Proactivity.
- Humility.
- Agility.
- Daring.
There are a whole range of reasons you would consider working for us – check out the list below:
- Competitive salary.
- Individual Professional development.
- Regular appraisals and 360 feedback.
- Hybrid working.
- Client sponsored benefits.
- Progressive parental leave policies.
- Floating leave.
- Pet friendly environment.
We are committed to offering an equal opportunity for all employees and applicants.
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