Planning Director: Lead Multichannel Media Strategy

Zenith Media Australia; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Flexible working options

Global AI Platform Marcel access

Extensive learning & development

Job summary

Zenith Media Australia is seeking a Planning Director to lead the planning craft across a diverse portfolio including entertainment, streaming, ecommerce and healthcare. You will own the end-to-end planning process for major briefs, collaborating with strategy, analytics, digital and investment teams to deliver measurable, connected work.

You will also mentor planning teams and build strong client relationships, delivering case-worthy work and striving for industry recognition within a

Qualifications

• 6+ years’ experience in a planning role, ideally within a media agency or in-house marketing team, or related industry with transferable skills.
• Strong planning craft with experience across online and offline channels.
• A clear understanding of audiences, channel roles and the Australian media landscape.
• Confidence leading complex responses to briefs from strategy through to delivery.
• Strong client leadership, presentation and storytelling skills.
• Experience developing campaign measurement frameworks and performance benchmarks.
• The ability to collaborate across multiple specialist disciplines.
• A genuine passion for mentoring people and raising the standard of the work.
• Experience in strategy, analytics, marketing mix modelling, digital planning or buying will be highly regarded.

Responsibilities

• Lead communications and channel planning across paid, owned and earned media.
• Translate client briefs into clear, compelling and well-connected media strategies.
• Develop measurement frameworks that support smarter investment decisions.
• Bring together strategy, research, analytics, digital, activation and investment specialists.
• Build trusted senior client and media relationships.
• Elevate the quality of storytelling, presentations and responses to briefs.
• Coach and inspire Planning Managers and Executives.
• Identify opportunities for innovation, organic growth and award-worthy work.

Skills

Planning

Client leadership

Storytelling

Mentoring

Cross-functional collaboration

Strategy

Analytics

Marketing mix modelling

Digital planning/buying

Job description

Zenith Media Australia is seeking a Planning Director to lead the planning craft across a diverse portfolio including entertainment, streaming, ecommerce and healthcare. You will own the end-to-end planning process for major briefs, collaborating with strategy, analytics, digital and investment teams to deliver measurable, connected work.

You will also mentor planning teams and build strong client relationships, delivering case-worthy work and striving for industry recognition within a