Planning Director (Digital)

Zenith; Sydney; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Wholeself program

Flexible working options

Global Marcel AI platform access

Job summary

Zenith is seeking a Planning Director for the Adobe.pub team to deliver end-to-end, full-funnel digital media strategies across APAC, with ANZ focus. You will lead the planning product, elevating maturity by uniting channels, data and insights into cohesive strategies that drive measurable business outcomes.

You will mentor talent, collaborate with global teams, and shape the planning framework to scale, with emphasis on test‑and‑learn and continuous improvement.

Qualifications

• 5+ years delivering media strategies across multiple digital channels.
• Strong understanding of full-funnel planning across programmatic, social and search.
• Ability to translate data into actionable insights and recommendations.
• Experience leading end-to-end campaign planning and coordinating with activation teams.
• Proven ability to manage stakeholders and present to senior partners.
• Experience with test-and-learn and data-led planning environments.

Responsibilities

• Lead end-to-end strategic and tactical digital planning across APAC markets (ANZ focus).
• Develop innovative, full-funnel media strategies that drive brand impact and measurable outcomes.
• Own the campaign lifecycle from strategic direction to planning, activation, and performance delivery.
• Partner with activation teams to translate strategy into high-quality execution.
• Build relationships with senior client partners and media vendors.
• Drive test-and-learn initiatives and continuous optimisation to improve media effectiveness.
• Leverage data and insights to inform planning and performance-driven strategies.
• Analyse campaign performance to inform future planning approaches.

Skills

Media strategy

Full-funnel planning

Stakeholder management

Team leadership

Data-driven planning

Strategic thinking

Job description

Company Description

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight. Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together. We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential. We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values. Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation. We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other.

Overview

About Adobe.pubThe Adobe.pub team act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure, and culture of one of the best global agencies. The APAC team, with members across Australia, Korea, Singapore & India, covers all APAC activity - from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe's business success.

About the role

As a Planning Director within the Adobe.pub team, you’ll partner with one of the world’s most sophisticated digital marketers to deliver best‑class, full-funnel digital media strategies across APAC. This is a pivotal role where you’ll own the ANZ planning product - setting the standard for how digital planning is structured, connected and delivered. You’ll elevate planning maturity by bringing together channels, data, audiences and insights into cohesive strategies that drive measurable business outcomes. Acting as the strategic lead across the account, you’ll guide planning direction, influence client and stakeholders, and ensure strategies translate seamlessly into high-quality execution. You’ll champion more integrated, data‑led approaches while embedding a culture of test‑and‑learn, innovation and continuous improvement. Working across an APAC network of specialists, you’ll bridge planning and execution to deliver consistent, high-quality outcomes at scale. You’ll also mentor and develop talent, helping to strengthen capability and uplift the overall standard of digital planning within the team. This is a unique opportunity to step into a high-impact role at scale - where your leadership, strategic thinking and ability to elevate digital planning will directly shape client outcomes, team capability, and the future of the planning product.

What you will do with us:

• Lead and deliver end‑to‑end strategic and tactical digital planning across APAC markets (predominately within ANZ), ensuring alignment to business and marketing objectives.
• Develop innovative, full‑funnel media strategies that drive brand impact, digital engagement, and measurable business outcomes.
• Own the campaign lifecycle - from strategic direction through to planning, activation alignment, and performance delivery.
• Partner closely with digital activation teams to translate strategy into seamless, high‑quality campaign execution.
• Build and maintain strong relationships with key stakeholders, including senior client partners and media vendors.
• Drive test‑and‑learn programmes and continuous optimisation to improve media effectiveness and performance.
• Leverage data and audience insights to inform planning, ensuring strategies are actionable and performance‑driven.
• Analyse campaign performance to generate insights and inform future planning approaches.
• Continuously evolve planning frameworks, tools, and ways of working to elevate output quality and innovation.
• Mentor and develop team members, fostering a culture of collaboration, learning and excellence.
• Act as a digital planning subject matter expert, contributing to capability uplift through coaching, collaboration, and hands on problem solving.

What You’ll Bring:

• 5+ years’ experience delivering innovative media strategies across multiple digital channels, ideally in a multi‑market environment.
• Strong understanding of full‑funnel planning across channels such as programmatic, social and search, with the ability to connect strategy to execution.
• Ability to translate complex data into compelling insights, stories and recommendations that influence stakeholders.
• Experience leading end‑to‑end campaign planning and bridging strategy with activation teams.
• Strong stakeholder management skills, with confidence presenting to and influencing senior client partners.
• Demonstrated ability to prioritise, manage multiple workstreams, and operate effectively in fast‑paced environments.
• Experience working with global or large‑scale technology clients (desirable, though not essential).
• Exposure to test‑and‑learn frameworks, innovation programmes, or advanced data‑led planning environments.
• Experience managing teams, coaching talent, or contributing to capability building within an agency environment.
• A clear sense of planning rigour and governance, including budget stewardship, risk awareness, and accountability.

You are:

• Strategic, curious and solutions focused.
• Commercially minded, with a focus on delivering measurable business outcomes and continuous improvement.
• A confident communicator who can simplify complexity.
• Collaborative, inclusive and team oriented.
• Adaptable and comfortable navigating change.
• Detail‑oriented, organised, and accountable.

What you’re looking for:

• A supportive and collaborative culture.
• Clients who are encourage innovative thinking and are open to be challenged.
• An opportunity to deepen your digital channel expertise and grow into an omnichannel activation and planning expert.
• Ambition to fulfil your career goals in a business large enough to accommodate them.

Additional Information

Publicis Groupe benefits

Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses.

You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us".
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enENABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery‑forward culture for all employees with life‑threatening illnesses.
• Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research says that women and other people in under‑represented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity.

More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.