Pet Content Creator: Social Video & Storytelling

Expedia Group; Sydney; On-site; AUD 65,000 - 90,000; Full time

Job summary

Orchard Marketing is seeking a Content Creator who loves animals to develop social-first content for three brands. You will script, shoot, edit, and measure performance across TikTok, Instagram, Facebook, YouTube and LinkedIn, with a focus on engaging pet-owner audiences in the US while translating science into human health stories for Australians.

Collaborate with strategists, art directors, copywriters and client stakeholders to ensure on-brand, high-quality outputs.

Qualifications

• 3+ years in content creation, UGC, social media or similar creative role.
• Strong portfolio of short-form content demonstrating platform-native work.
• Hands-on knowledge of TikTok, Instagram and Facebook.
• Proficiency with video editing tools (CapCut, Edits, Premiere Pro, After Effects).
• Experience applying brand guidelines across multiple brands.
• Experience on US market accounts or global campaigns.
• Interest or experience in healthcare communications is desirable.
• Background in healthcare, animal health, or consumer pet categories.
• Agency-side work in a multi-stakeholder environment.
• Excellent written communication and ability to craft hooks and captions.

Responsibilities

• Own organic social content plans for three brands.
• Concept, script, shoot, and edit short-form video content (TikToks, Reels, Stories).
• Explore AI tools to scale up creative production.
• Film with dogs and cats as stars.
• Maintain a consistent visual aesthetic across all content within brand guidelines.
• Identify platform trends and formats to boost reach.
• Write compelling copy for social assets.
• Collaborate with influencers, vets, and brand ambassadors.
• Schedule and publish content across platforms.
• Report on performance of social content.
• Contribute to social media strategic reviews.
• Build relationships with client teams and uphold Orchard's standards.

Skills

Content creation

Social media

Video editing

Storytelling

Pet familiarity

US market experience

Healthcare communications

Brand guidelines

Agency experience

Tools

CapCut

Edits

Adobe Premiere Pro

After Effects

InDesign

Illustrator

Photoshop

Figma

Job description

Orchard Marketing is seeking a Content Creator who loves animals to develop social-first content for three brands. You will script, shoot, edit, and measure performance across TikTok, Instagram, Facebook, YouTube and LinkedIn, with a focus on engaging pet-owner audiences in the US while translating science into human health stories for Australians.

Collaborate with strategists, art directors, copywriters and client stakeholders to ensure on-brand, high-quality outputs.