Orchard - Content Creator

Expedia Group; Sydney; On-site; AUD 65,000 - 90,000; Full time

Job summary

Orchard Marketing is seeking a Content Creator who loves animals to develop social-first content for three brands. You will script, shoot, edit, and measure performance across TikTok, Instagram, Facebook, YouTube and LinkedIn, with a focus on engaging pet-owner audiences in the US while translating science into human health stories for Australians.

Collaborate with strategists, art directors, copywriters and client stakeholders to ensure on-brand, high-quality outputs.

Qualifications

• 3+ years in content creation, UGC, social media or similar creative role.
• Strong portfolio of short-form content demonstrating platform-native work.
• Hands-on knowledge of TikTok, Instagram and Facebook.
• Proficiency with video editing tools (CapCut, Edits, Premiere Pro, After Effects).
• Experience applying brand guidelines across multiple brands.
• Experience on US market accounts or global campaigns.
• Interest or experience in healthcare communications is desirable.
• Background in healthcare, animal health, or consumer pet categories.
• Agency-side work in a multi-stakeholder environment.
• Excellent written communication and ability to craft hooks and captions.

Responsibilities

• Own organic social content plans for three brands.
• Concept, script, shoot, and edit short-form video content (TikToks, Reels, Stories).
• Explore AI tools to scale up creative production.
• Film with dogs and cats as stars.
• Maintain a consistent visual aesthetic across all content within brand guidelines.
• Identify platform trends and formats to boost reach.
• Write compelling copy for social assets.
• Collaborate with influencers, vets, and brand ambassadors.
• Schedule and publish content across platforms.
• Report on performance of social content.
• Contribute to social media strategic reviews.
• Build relationships with client teams and uphold Orchard's standards.

Skills

Content creation

Social media

Video editing

Storytelling

Pet familiarity

US market experience

Healthcare communications

Brand guidelines

Agency experience

Tools

CapCut

Edits

Adobe Premiere Pro

After Effects

InDesign

Illustrator

Photoshop

Figma

Job description

Orchard is a creative agency built on the belief that great work happens when curiosity, craft, and strategy collide. We partner with some of the world's most ambitious brands to deliver content that doesn't just look good — it drives real business outcomes.

Job Description

We're growing our team; we're looking for a Content Creator who loves animals as much as they love making things. You'll be creating content that speaks directly to passionate pet owners — producing work that educates, entertains, and inspires action across social and digital channels.

About the Role

This is a hands-on, high-output content role embedded inour strategy team. As ourSocial MediaContent Creator,you'llown the end-to-end creation of social-first content-from ideation and scripting through to filming, editing, and performance tracking.You'llbe the creative engine behindthepresenceof three brands acrossTikTok, Instagram,Facebook,YouTubeand LinkedIn, helping connect with pet owners across the US market, andtranslatingscience into human stories todeliverimportant health messagesto Australians.

You'llwork closely with strategists, art directors,copywriters,and account managers at Orchard, as well as key stakeholders on the client side, to deliver content that's on-brand and genuinely compelling.

What You'll Do

Content Creation & Production (approx. 80%)

• Owntheorganic social media content plans for three brands
• Concept, script, shoot, and edit high-performing short-form video content (TikToks, Reels, Stories,) tailored to the brand’s voice and audience.
• Explore the integration of AI tools tohelpscale upcreativeproduction.
• Pets will often be the star of our content, so you will need to be comfortable filming with dogs and cats
• Maintain a consistent and compelling visual aesthetic across all content, including colour, typography, pacing, and brand treatments,working within established brand guidelines
• Conduct reporting toidentifyplatform trends, algorithmpriorities, emergingformatsand content topicsto keep content fresh,relevantand to drive organic reach.
• Writecompelling, punchycopy to be used across social media assets
• Collaborate with internal creative teams and external partners (influencers, vets, brand ambassadors) to diversify content output
• Scheduleand publishcontent acrosssocial mediaplatforms
• Identifyopportunities to share and engage with user generated content across TikTok and Instagram
• Report on the performance of social media content

Strategic & Account Support (approx. 20%)

• Contribute tosocial mediastrategicreviews andrecommendations
• Build andmaintainstrong relationships with the client team,representingOrchard's creative standards at every touchpoint

Qualifications

About You

You'rea natural storyteller and platform native who understands what makes people stop, watch, and share.

You'll likely have:

• 3+ years of experience in content creation, UGC, social media, or a similar creative role
• A strong portfolio of short-form contentyou'vecreated (essential-please include with your application)
• Deep, hands-on knowledge of TikTok, Instagram, andFacebook-youdon'tjust consume, you create
• Proficiencyin video editing tools (native TikTok and Instagramin-appediting toolssuch asCapcut, Edits, etc,Adobe Premiere Pro, After Effects, or equivalent mobile-first tools). Knowledge of AdobeIndesign,Illustrator,PhotoshopandFigma alsopreferred.
• Hands-on experience with AI image and content generation platformsis a plus, combined with a proactive and self-driven approach to keeping pace with emerging AI tools, trends, and best practices within the creative industry
• Confidence working independently and managing multiple deliverables simultaneously across a fast-paced account
• Excellent written communication skills with the ability to craft sharp hooks, captions, and scripts
• A genuine passion for pets and the ability to connect authentically with pet owner audiences.
• Prior experience working in healthcarecommunicationsis desirable but not essential.
• Experience working within brand guidelines and adapting your creative style to suit different brand voices
• Experience working on US market accounts or global brand campaigns
• Background in healthcare, animal health, or consumer pet categories
• Agency-side experience or working within a multi-stakeholder environment

Additional Information

Orchard Marketing is part of the Enero Group. As a Group, we proudly acknowledge the traditional custodians of the land on which we operate, the Gadigal People of the Eora Nation. Our Innovate, Level 2, RAP endorsement aims to nurture, develop, encourage, and include Aboriginal and Torres Strait Islander talent, partners, and advisors both in our own agency, and across the broader industry. As such, we encourage peoples of all backgrounds to apply.

A Little About Orchard

We offer an awesome, fun working environment full of culture and energy. We leave our egos at the door and past that door is a super cool office space filled with inspiring people and free crumpets.

We pride ourselves on our work, as well as our focus on a healthy work / life balance. We’re 100% committed to you, your career at Orchard and your continued professional and personal development. We offer a rich array of internal and external structured training and education courses as well as ongoing individual wellbeing support through our Employee Assistance Program.

Orchard Marketing is part of the Enero Group. As a Group, we proudly acknowledge the traditional custodians of the land on which we operate, the Gadigal People of the Eora Nation. Our Innovate, Level 2, RAP endorsement aims to nurture, develop, encourage, and include Aboriginal and Torres Strait Islander talent, partners, and advisors both in our own agency, and across the broader industry. As such, we encourage peoples of all backgrounds to apply.