Digital Data & Analytics Manager

Publicis Groupe; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Wholeself program

Flexible working options

Global Marcel access

Extensive learning opportunities

Job summary

Zenith, part of Publicis Groupe ANZ, seeks an APAC Analytics Manager to lead regional analytics with autonomy, guiding stakeholders and translating complex data into actionable insights. You will drive data-driven decisions across APAC markets and partners, maintaining rigorous measurement and governance.

You will develop dashboards, automated reporting, and analytics plans using SQL, Python, Power BI, and Tableau while collaborating with data engineering and global teams to ensure data quality

Qualifications

• Established experience in analytics, digital marketing, business intelligence, or a related quantitative field.
• Strong stakeholder management experience across complex, regional, or multi-market projects.
• Proficient in SQL and Python for data analysis, validation, and automation.
• Experienced in building dashboards and reporting solutions using Power BI, Tableau, or similar tools.
• Knowledge of ETL processes, data modelling, data quality, and measurement governance.
• Familiarity with digital analytics platforms, including Adobe Analytics and Google Marketing Platform.
• Strong analytical, problem-solving, and prioritisation skills with excellent attention to detail.
• Effective communicator, able to influence both technical and non-technical stakeholders.
• Understanding of campaign trafficking, tagging, ad operations, and media measurement.
• Experience working with both online and offline media data preferred.

Responsibilities

• Build trusted relationships with Adobe, APAC market teams, global Centre of Excellence stakeholders and key media and technology partners.
• Represent APAC analytics in regular working sessions, performance reviews and planning forums, clearly communicating progress, risks, dependencies and decisions required.
• Translate stakeholder needs into prioritised, well-scoped analytics deliverables with clear objectives, timelines, owners and expected business value.
• Proactively identify issues and elevate data, delivery or resourcing risks before they affect agreed outcomes.
• Act as a regional analytics subject matter expert, promoting consistent measurement standards and best practice across APAC.
• Connect media performance with relevant business KPIs to identify drivers, risks and optimisation opportunities.
• Design analytical plans and measurement frameworks that answer clearly defined client and business questions.

Skills

SQL

Python

Power BI

Tableau

Adobe Analytics

Google Marketing Platform

Stakeholder management

Data visualization

Tools

SQL

Python

Power BI

Tableau

Adobe Analytics

Google Marketing Platform

Job description

Company description

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together.

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential.

We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values.

Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation. We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other.

About the role:

We are looking for an APAC Analytics Manager This is an opportunity to work with one of the world's finest global technology firms in a freshly formed team dedicated to delivering the greatest digital marketing in the world. It is an interesting, dynamic, and diverse workplace in which to manage significant budgets and learn from the top practitioners. We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid in the development of a successful regional requirements. Whilst the successful candidate will be well supported, it is expected that they should be able to ‘hit the ground running’, and for the most part be able to manage their team autonomously.

What you will do with us:

• Build trusted relationships with Adobe, APAC market teams, global Centre of Excellence stakeholders and key media and technology partners.
• Represent APAC analytics in regular working sessions, performance reviews and planning forums, clearly communicating progress, risks, dependencies and decisions required.
• Translate stakeholder needs into prioritised, well-scoped analytics deliverables with clear objectives, timelines, owners and expected business value.
• Proactively identify issues and elevate data, delivery or resourcing risks before they affect agreed outcomes.
• Act as a regional analytics subject matter expert, promoting consistent measurement standards and best practice across APAC.
• Connect media performance with relevant business KPIs to identify drivers, risks and optimisation opportunities.
• Design analytical plans and measurement frameworks that answer clearly defined client and business questions.
• Apply appropriate analytical methods, including statistical testing, regression, forecasting, attribution and media effectiveness analysis.
• Interpret MMM and other measurement outputs to support planning and investment decisions where relevant.
• Lead the development, enhancement and maintenance of executive dashboards, recurring reports and self-service analytics solutions.
• Use SQL, Python and modern analytics technologies to automate repeatable processes and reduce manual effort.
• Partner with data engineering and global teams to define data requirements and support scalable ingestion, transformation and reporting processes.
• Validate data quality and resolve discrepancies across Adobe Analytics, business data, reporting solutions and media platforms.
• Work with activation, ad operations and technology teams to support accurate tracking, tagging, data collection and measurement governance.
• Clarify metric definitions, sources, calculation logic and ownership so stakeholders can use reporting outputs with confidence.
• Provide analytical context for onsite experience, pricing and customer-journey factors while keeping optimisation ownership with the relevant Adobe teams.
• Translate complex analysis into concise narratives that explain what happened, why it matters and what action should follow.
• Develop presentations and reports that clearly communicate insights, implications, recommendations, assumptions and limitations.
• Ensure recommendations are practical, evidence-based and linked to measurable media or business outcomes.
• Contribute analytics perspectives to quarterly business reviews, planning cycles and strategic initiatives.
• Assist in leading, inspiring and motivating the team to work collectively on the client's vision and objectives
• Delegate and provide appropriate guidance/mentoring to enable team members to perform their roles effectively

What You’ll Bring:

• Established experience in analytics, digital marketing, business intelligence, or a related quantitative field.
• Strong stakeholder management experience across complex, regional, or multi-market projects.
• Proficient in SQL and Python for data analysis, validation, and automation.
• Experienced in building dashboards and reporting solutions using Power BI, Tableau, or similar tools.
• Knowledge of ETL processes, data modelling, data quality, and measurement governance.
• Familiarity with digital analytics platforms, including Adobe Analytics and Google Marketing Platform.
• Strong analytical, problem-solving, and prioritisation skills with excellent attention to detail.
• Effective communicator, able to influence both technical and non-technical stakeholders.
• Understanding of campaign trafficking, tagging, ad operations, and media measurement.
• Experience working with both online and offline media data preferred.

#LI-DS1

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enENABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.