Performance Marketing Manager

Infinity Group Finance; Gold Coast City; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

WFH after probation

Gold Coast HQ

Job summary

Infinity Group Finance is seeking an experienced Performance Marketing Manager to own paid social and performance marketing. You will manage campaigns across Google, Microsoft, Meta, TikTok and emerging channels, focusing on high-quality leads and measurable outcomes.

You’ll work with our Head of Marketing & Creative to test, optimize and scale spend, turning data insights into stronger creative and lead generation strategies.

Qualifications

• Proven hands-on experience in performance marketing and paid media with direct responsibility for campaign performance.
• Proven experience managing large paid media budgets, ideally $100k to $1m+ per month, with decisions on investment, scaling or pullback.
• Experience across Google Ads, Microsoft Ads, Meta and TikTok, exposure to emerging paid media channels is highly regarded.
• Strong background in lead generation and/or eCommerce.
• Strong analytical and commercial judgement with a data-led approach to decision-making.
• Confident working autonomously and taking ownership of performance.
• Ability and willingness to travel as required for team, business or marketing activities.

Responsibilities

• Take ownership of paid social and performance marketing, managing campaigns from launch through to optimisation.
• Drive quality leads, improve performance and deliver strong commercial outcomes.
• Manage seven-figure monthly campaign spend and adjust budgets to back strong performance.
• Execute campaigns across Google Ads, Microsoft Ads, Meta (Facebook/Instagram), TikTok and emerging channels.
• Plan, build, launch and optimise campaigns across multiple platforms.
• Monitor CPL, CPA, ROAS, CTR and lead quality; identify improvements.
• Test and refine audiences, creative, messaging, placements and structures.
• Work with the marketing team to translate insights into stronger creative and lead generation.
• Share performance insights with marketing leadership and identify new opportunities as growth continues.

Skills

Performance marketing

Paid media

Lead generation

Analytics

Budget management

Travel-ready

Autonomy

Tools

Google Ads

Microsoft Ads

Meta Ads

TikTok

Job description

Southport (QLD) | Full-time | 1 WFH day post probationary period | We’re seeking the best and will remunerate accordingly

We’re looking for an experienced Performance Marketing Manager who loves getting into the numbers, knows what makes a campaign work and is ready to take real ownership of our paid social performance.

Reporting into our Head of Marketing & Creative, you won’t just launch ads and watch the results roll in. You’ll dig into what’s working, spot what needs to change and make the call on what happens next. This is a hands-on role for an experienced performance marketer, not a general social media or content role.

You’ll turn campaign data into clear decisions across creative, audiences and spend, taking greater ownership of our performance marketing alongside our marketing leadership. From Google Ads and Microsoft Ads to Meta, TikTok and emerging channels, you’ll be hands-on with campaign execution and performance. With significant monthly spend and strong lead generation activity, you’ll have plenty of opportunity to test, optimise, scale and make your mark here at Infinity.

What you'll be doing

You’ll take ownership of our paid social and performance marketing, managing campaigns from launch through to optimisation. Your focus will be on driving quality leads, improving performance and delivering strong commercial outcomes.

Day to day, you’ll:

• Manage seven-figure monthly campaign spend, adjusting budgets to back strong performance and knowing when to scale or change direction
• Manage hands-on campaign execution across Google Ads, Microsoft Ads, Meta (Facebook and Instagram), TikTok and emerging paid media channels
• Plan, build, launch and optimise campaigns across multiple platforms
• Monitor CPL, CPA, ROAS, CTR, conversion rates and lead quality, identifying what’s working and where performance can improve
• Test and refine audiences, creative, messaging, placements and campaign structures to continually improve results
• Work closely with the wider marketing team, turning campaign insights into stronger creative and better-performing lead generation activity
• Share clear performance insights and recommendations with marketing leadership
• Identify new opportunities, channels and approaches as our performance marketing function continues to scale

What we're looking for

Our ideal candidate will bring:

• Strong hands-on experience in performance marketing and paid media, with direct responsibility for campaign performance
• Proven experience personally managing large paid media budgets, ideally $100k to $1m+ per month, with the confidence to make decisions on where to invest, when to scale and when to pull back based on performance
• Proven experience across Google Ads, Microsoft Ads, Meta and TikTok, with exposure to emerging paid media channels highly regarded
• A strong background in lead generation and/or eCommerce
• Strong analytical and commercial judgement, with a data-led approach to decision-making
• Confidence working autonomously and taking ownership of performance
• The ability and willingness to travel as required for team, business or marketing activities

Most importantly, you’re the person who sees a campaign performing well and asks: How do we make it perform even better?

About Infinity Group

At Infinity Group, we help everyday Australians build stronger financial futures through property, finance and wealth strategies. As the business grows, so does the opportunity for our marketing team to think bigger, test smarter and continue raising the bar. We’re not looking for someone to simply follow an existing playbook. We want your ideas, your judgement and your experience. You’ll have the freedom to challenge what we’re doing, test new approaches and use the results to shape what comes next. If you’re used to managing significant paid media budgets and want real ownership over the decisions that drive performance, you’ll have plenty of opportunity to do your best work here.

Why Join Infinity?

At Infinity, we don’t just change our clients’ lives, we invest in our people too. You’ll join a fast-growing business where marketing plays a critical role in what comes next.

• Make a real impact – Work with significant paid media budgets, real autonomy and the opportunity to directly influence performance and growth.
• Career Growth – Infinity is growing rapidly, and with growth comes opportunity to develop your career and grow alongside the marketing function.
• Financial Empowerment – Access the same support available to our clients, including our mortgage brokers, strategists and relationship managers, helping you build a stronger financial future too.
• Competitive Remuneration – We’re seeking the best and will remunerate accordingly.
• First-Class Onboarding – From a company iPhone and laptop to a full induction at our Gold Coast headquarters and an all-expenses-paid trip to our Real Estate Mastery event, we’ll immerse you in everything Infinity from the beginning.