Manager - Performance Marketing

AIA; City of Melbourne; On-site; AUD 100,000 - 160,000; Full time

Benefits offered by this job

Training and development

Internal mobility

Health and wellbeing initiatives

Inclusive managers

Job summary

AIA Australia is seeking a Performance Marketing Manager to drive customer acquisition and growth across Life and Health Insurance portfolios. You will work with cross-functional teams to plan, execute and optimize campaigns, using analytics to improve lead quality and conversion across channels.

The role emphasises data-driven decision making, performance optimization and collaboration with CRM and marketing automation platforms to achieve commercial outcomes.

Qualifications

• Proven experience in performance, digital and direct marketing in a regulated industry.
• Ability to translate data into actionable insights and measurable results.
• Experience with CRM, marketing automation and customer data platforms.

Responsibilities

• Support the Senior Performance Marketing Manager to deliver lead generation, acquisition and growth outcomes.
• Execute campaigns across direct and partner channels from planning to measurement.
• Optimize customer journeys and conversion funnels using data-driven insights.
• Collaborate with Distribution, Digital, Data and Product teams to drive growth.

Skills

Performance marketing

Digital marketing

CRM platforms

Marketing automation

Data analytics

Education

Tertiary qualification in Marketing/Business

Job description

BE THE DIFFERENCE At AIA we don’t simply believe in being ‘the best’. We believe in better – because there’s no limit to how far ‘better’ can take us. Everything we do is driven by our purpose to make a difference by helping people embrace Healthier, Longer, Better Lives. And every one of our people has an important role to play. If you want to make a difference by helping shape a healthier, better-protected Australia, read on.

The opportunity: The Performance Marketing Manager plays a key role in delivering customer acquisition, new business growth and marketing performance outcomes across AIA Australia’s Life and Health Insurance portfolios. Working closely with the Senior Performance Marketing Manager, the role executes data-driven performance marketing strategies that optimise demand generation, lead management, customer journeys and conversion across direct and partner channels. Leveraging customer insights, analytics and cross-functional collaboration, the Performance Marketing Manager drives continuous improvement in full-funnel performance, marketing investment efficiency and commercial outcomes. The role also contributes to broader customer engagement and retention initiatives that support AIA’s growth strategy and purpose of helping people live Healthier, Longer, Better Lives.

To do this successfully you will:

• Support the Senior Performance Marketing Manager to deliver agreed lead generation, acquisition, new business and marketing investment efficiency outcomes across Life Insurance and Health Insurance.
• Execute performance marketing strategies that drive customer acquisition, lead generation and new business growth across AIA’s Life and Health Insurance portfolios.
• Manage end-to-end marketing campaigns across direct and partner channels, from planning and execution through to optimisation and performance measurement.
• Optimise customer journeys and conversion funnels by identifying opportunities to improve lead quality, conversion rates and marketing investment efficiency.
• Collaborate with cross-functional stakeholders across Distribution, Partnerships, Digital, Data, Product and Operations to deliver integrated growth initiatives.
• Use customer, campaign and commercial insights to inform decision‑making, develop recommendations and drive continuous improvement.
• Lead testing and experimentation programs to enhance campaign effectiveness, customer engagement and business outcomes.
• Monitor performance, provide actionable reporting and ensure all marketing activity aligns with brand standards, customer outcomes, regulatory requirements and risk frameworks.

Successful applications will demonstrate:

• Proven experience in performance, digital and direct marketing, ideally within insurance, financial services or another highly regulated, customer‑focused industry.
• Demonstrated success delivering integrated marketing campaigns across digital, traditional and partner channels that drive acquisition, conversion and commercial outcomes.
• Strong understanding of customer acquisition funnels, including demand generation, lead management, nurture strategies and conversion optimisation.
• Highly analytical, with the ability to translate customer, campaign and commercial data into actionable insights and measurable business results.
• Experience working with CRM platforms, marketing automation, customer data platforms, digital journeys and performance measurement frameworks.
• Strong stakeholder and project management skills, with the ability to collaborate effectively across cross‑functional teams and manage competing priorities.
• Tertiary qualification in Marketing, Business or a related discipline, with knowledge of media planning, channel optimisation and data‑driven marketing practices highly regarded.

Why choose AIA:

At AIA, we’ve made a promise to help people live healthier, longer, better lives. And it starts with our own people.

Access our training and development to build on your current skills Career development through internal mobility opportunities Work for a business helping millions of Australians and make a difference to someone’s life everyday Access additional leave days a year to recharge and refresh yourself Enjoy wonderful Health and Wellbeing initiatives that support you Work with supportive and inclusive managers

At AIA Australia, we’re proud to help guide, support and protect the wellbeing of over 3.5 million Australians.

As part of the AIA Group - the largest independent publicly listed pan-Asian life insurance group – it is our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030.

Lots of companies like to say they’re different. What makes us truly different at AIA, is the difference we make in people’s lives.

We are proud that this difference has been recognised in the 2024 ANZIIF awards by being named Life Insurance Company of the Year. AIA is different. Are you?

"Better" starts with people who reimagine what is possible and turn ideas into meaningful action.

At AIA, you will contribute in your own way, help shape outcomes that matter and collaborate with colleagues across disciplines, teams, markets and levels.

We will support you to broaden your perspective, strengthen your capabilities and grow your impact. Together, we challenge assumptions, learn from one another and find better ways forward.

Bring your ambition, experience and ideas to AIA, and help shape what “better” looks like. View our AIA LinkedIn page Bring your difference to AIA