Performance Marketing Executive

TFE Hotels; Council of the City of Sydney; Hybrid; AUD 70,000 - 90,000; Full time

Job summary

A leading international hotel group is seeking a Performance Marketing Executive based in Sydney. The role involves extensive analytics and reporting, campaign analysis, and stakeholder engagement. The ideal candidate will have over 2 years of experience in digital marketing and strong analytical skills. This position offers a hybrid work model and opportunities for career progression within a supportive team environment.

Benefits

Flexible working arrangements

Learning and development opportunities

Supportive team culture

Qualifications

• 2+ years’ experience in a similar role, such as Digital Marketing Executive or Digital Marketing Specialist.
• Confident in juggling multiple tasks with the ability to make sound decisions and present outcomes.
• Strong stakeholder engagement (internal and external).

Responsibilities

• Analyse, direct and improve accommodation campaigns.
• Drive hotel tactical campaigns using analysis of CRM and transactional data.
• Support execution and analysis of campaigns across various channels.

Skills

Google Analytics

Analytical skills

Google Looker Studio

Job description

We are hiring – Performance Marketing Executive, based at Ultimo

Join Australia’s only International Hotel Group, where we value people with authentic charisma, people who attract people, and have the passion to make a real difference!

About the role:

• Offered as hybrid – 4 x days in the office/1 x WFH along with Monday to Friday working hours

The key to this role is you are an analyst at heart and have an innate desire to make data meaningful. You love a good Excel pivot table, are a Google Analytics lover, are highly methodical and have a natural curiosity around discovering “the why” behind “the what”.

Reporting to the Director of Performance Marketing, key responsibilities include:

Analytics & Reporting

• Work with the marketing, revenue and digital agency leaders to analyse, direct and improve accommodation campaigns.
• Extensive involvement with the analytical and reporting function of the Performance Marketing team, focused on all aspects of marketing analysis (campaign and channel performance) with the goal of providing recommendations to achieve overall marketing objectives.
• Analysis of performance marketing channel data across programmatic, paid search, paid social, email and meta, to enhance audience targeting and drive creative optimisation.
• Gather brand data on customer interactions consolidating into actionable items, reports and presentations.
• Analysis of chain wide campaign transactional and channel data, providing commentary and recommendations to improve future campaigns.

Tactical Campaigns

• Drive hotel tactical campaigns with analysis of CRM and transactional data, providing recommendations on future packages, audience targeting and appropriate performance marketing channels.
• Support hotel tactical campaign conversion, reviewing rate, device and market parity and package availability.
• Support execution and analysis of campaigns across programmatic, paid search and meta channels including tagging and trafficking of assets.

About you:

• 2+ years’ experience in a similar role, such as Digital Marketing Executive or Digital Marketing Specialist
• Confident in juggling multiple tasks with the ability to make sound decisions and present outcomes.
• High level attention to detail, personal grooming and presentation
• Previous agency and media buying experience (desirable)
• A passion for numbers and people, with strong analytical and tactical campaign experience
• Strong stakeholder engagement (internal and external)
• A self-starter with excellent English written, verbal and listening communication skills
• Outstanding organisation and time management skills
• Technical Skills to included:
• Google Analytics
• Google Looker Studio
• Paid Search
• Unrestricted permanent full time working rights in Australia (essential)

Why TFE Hotels:

• TFE is a company that empowers its team members to shape our business and how we work.
• We support our team members to grow in every position they hold.
• We are a flexible employer and offer a range of team member benefits to suit all lifestyles.
• Supportive, friendly team and company culture
• Learning, development & career progression i.e. ACADEME, an exclusive range of programmes to give our team the support and training they need to take their career to the next level – fast

Are you ready to Find more? We’ve got a seat in Sydney HQ with your name on it!

Life at TFE is brimming with possibility. We’re the only international hotel group headquartered in Sydney, and we’re looking for passionate people ready to dive in and move with us.