Digital Lead

Publicis Groupe; City of Melbourne; On-site; AUD 150,000 - 230,000; Full time

Benefits offered by this job

Wholeself program

Marcel AI Platform access

Learning & development

Flexible work options

Career conversations

Job summary

Publicis Groupe in Melbourne is seeking a Digital Lead to drive Digital & Performance capability across our Melbourne office and national capability. You will influence strategy, innovation, and capability development while enjoying ownership and autonomy in Melbourne; lead a high-performing team across diverse client portfolios including insurance, automotive, and entertainment.

You’ll report into the National Head of Performance & Programmatic, providing senior-level expertise and direction to

Qualifications

• 10+ years experience in Performance Media.
• Strong expertise across Google Ads, SA360, CM360, Meta, GA4, AI-driven marketing solutions.
• Deep knowledge of attribution, measurement, forecasting and channel strategy.
• Proven ability to influence senior stakeholders and build trusted client relationships.
• A passion for developing people, improving capability and driving innovation.

Responsibilities

• Lead and elevate Performance capability across Search, Social and Programmatic.
• Act as the senior technical escalation point for complex client challenges.
• Drive best practice, quality assurance, innovation, AI adoption and automation.
• Coach and mentor high-performing Performance specialists.
• Partner with Google, Meta and other key platform partners.
• Provide strategic leadership on key client relationships and initiatives.

Skills

Performance Media

Google Ads

SA360

CM360

Meta

GA4

AI-driven marketing

Attribution

Job description

Company description

Delivering Smarter, Faster, Accountable Media We exist to grow our clients businesses through Smarter, Faster, Accountable media services.

Smarter: We use our clients’ data to drive growth.

Faster: We have media, data and creative production under one roof to deliver an agile advantage.

Accountable: We demand that we are accountable to our clients’ business growth.

Born as a specialist performance media agency, we apply a performance mindset to a full range of integrated marketing solutions, from media to creative, data and technology. Our mission is to grow our clients’ revenue through regression-based media planning complemented with human insight to help determine the optimal balance between brand and performance media

Overview

Ready to shape the future of digital media for some of Australia's most recognised brands?

Atomic 212° is looking for a Digital Lead to drive Digital & Performance capability across our Melbourne office. This is a rare opportunity to step into a senior leadership role where you'll influence strategy, innovation, technical excellence, and capability development across a diverse portfolio of clients that across a varied range of categories including insurance, automotive, sports & entertainment, health plus so much more!

Reporting into the National Head of Performance & Programmatic, you will be responsible for providing senior-level expertise and technical direction to a high-performing, ambitious and genuinely passionate team of experts.

You’ll have the support and scale of a national capability, while still having real ownership and autonomy in Melbourne. It’s a team where people share knowledge, challenge each other, experiment with new technology and ideas, and importantly, enjoy working together.

What you'll do

• Lead and elevate Performance capability across Search, Social and Programmatic.
• Act as the senior technical escalation point for complex client challenges.
• Drive best practice, quality assurance, innovation, AI adoption and automation.
• Coach and mentor high-performing Performance specialists.
• Partner with Google, Meta and other key platform partners.
• Provide strategic leadership on key client, including one of Australia's most sophisticated & future-facing clients

What you'll bring

• 10+ years' experience in Performance Media, ideally within a media agency environment.
• Strong expertise across Google Ads, SA360, CM360, Meta, GA4, AI-driven marketing solutions.
• Deep knowledge of attribution, measurement, forecasting and channel strategy.
• Proven ability to influence senior stakeholders and build trusted client relationships.
• A passion for developing people, improving capability and driving innovation.

Why Atomic?

At Atomic 212°, you'll combine the agility and entrepreneurial culture of an independent agency with the scale, technology and career opportunities of Publicis Groupe. You'll have genuine autonomy to shape how Performance is delivered, contribute to national capability initiatives, and work alongside some of the industry's most talented specialists.

#LI-

Additional information

What we can offer:

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn’t be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [e-mail]; your personal information will be kept confidential.