Partnerships & Growth Lead

AFL; Melbourne; On-site; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Gym facility

Professional development

Match tickets

Exclusive partner offers

Community outreach

Backstage access at events

Gifted leave days

Job summary

Collingwood Football Club is seeking a Partnerships Lead to grow commercial partnerships for AFL Men’s and AFLW programs. You will manage partner relationships, coordinate activations and reporting, and drive revenue through innovative assets and digital opportunities.

Reporting to the Group Account Director, you will oversee budgets, deliver contracted assets, and collaborate across departments to achieve season objectives while embedding the Club’s values and community focus.

Qualifications

• Minimum 2 years experience in partnership, account or campaign management within a related industry.
• Experience managing partner contracts, budgets, and reporting.
• Excellent relationship-building and stakeholder engagement skills.
• Strong communication and multi-project management abilities.
• Creative, proactive, and results-driven mindset.

Responsibilities

• Provide high level account management and end-to-end servicing of a portfolio of club commercial partners across the AFL Men's & AFLW programs including:
• Build and nurture deep relationships with current partners to maximise partnership value, satisfaction and retention.
• Serve as the primary day-to-day contact for allocated partners, including regular communication and work-in-progress (WIP) reporting.
• Coordinate and deliver contractual assets, activations, promotions, programs and sponsorship obligations across match day and non-match day environments.
• Work collaboratively with all departments of the Club to ensure the successful delivery of partnership outcomes and commercial commitments.
• Prepare partnership reports, proposals and evaluations for Partners.
• Manage and track allocated commercial partners budgets, ensuring accurate forecasting and financial accountability.
• Deliver partner activations throughout the AFL and AFLW seasons, including match days, open training sessions and Club events.
• Host and engage Commercial Partners at Club events including official club functions, networking events and other stakeholder experiences.
• Prepare and deliver Mid, Post-season and adhoc reporting.
• In consultation with the Group Account Director, manage the renewal process of allocated Commercial Partners.
• Identify opportunities to enhance existing partnerships and generate new revenue through innovative assets, activations and digital opportunities.
• Manage allocated projects, ensuring effective stakeholder coordination and the successful delivery of agreed outcomes within required timeframes.
• Support commercial initiatives by assisting with the development of partnership proposals.
• Provide administrative and operational support to the Executive General Manager Commercial and Membership & Group Account Director – Partnerships & Growth as required.
• Attend and support Club match days, events and activations as required.
• Undertake other duties as directed.

Skills

Partnership management

Accounts & budgets

Stakeholder engagement

Account management reporting

Commercial partnerships growth

Communication & presentation

Cross-functional collaboration

Problem solving

Job description

Collingwood Football Club is seeking a Partnerships Lead to grow commercial partnerships for AFL Men’s and AFLW programs. You will manage partner relationships, coordinate activations and reporting, and drive revenue through innovative assets and digital opportunities.

Reporting to the Group Account Director, you will oversee budgets, deliver contracted assets, and collaborate across departments to achieve season objectives while embedding the Club’s values and community focus.