Omnichannel Digital Marketing Lead

PharmaCare Laboratories; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

PharmaCare is seeking an experienced digital marketer to lead end‑to‑end campaigns across channels from SEO to paid search and social. You will coordinate with brand, content, and agency partners to deliver campaigns on‑time and aligned to strategy.

The role focuses on improving brand visibility, performance analytics, and omnichannel execution, based in Warriewood, Sydney’s Northern Beaches. A strong background in health/wellness marketing is preferred.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications or related field.
• 4+ years’ experience in digital marketing, preferably in health and wellness industry or related field.
• Demonstrated previous management experience essential
• In‑depth knowledge of digital marketing channels, including AI discovery, SEO, SEM, organic social, email marketing and content marketing
• Excellent communication and interpersonal skills to collaborate with cross functional teams and external agency partners in a fast‑paced environment
• Strong project management skills with ability to multi‑task and prioritise to ensure quality delivery & meeting deadlines
• Proactive, can‑do attitude and passion for digital marketing
• Proficiency in using digital marketing tools and platforms such as GA4, GSC, Google Ads, Facebook Business Manager, email marketing software, and CMS.

Responsibilities

• Manage digital marketing activity across campaigns, always‑on activity and key brand priorities.
• Support SEO and content strategies that improve brand visibility, ranking and discoverability across Google, AI‑powered search, answer engines and emerging digital discovery platforms.
• Support the delivery of digital plans through an omnichannel approach across website, SEO, content, Google Ads, organic social, eDM, Amazon content and other key digital touchpoints.
• Coordinate website updates, landing pages, content requirements and campaign assets.
• Work with media agencies and internal teams to brief, review and optimise Google Ads activity.
• Support the optimisation of product content across Amazon platforms, including product titles, descriptions, imagery, A+ content and keyword alignment.
• Managing organic social content strategy and mentoring brand with planning, community engagement and performance review.
• Review digital performance across GA4, Google Ads, organic social, eDM, website and reporting.
• Turn data into clear insights and practical recommendations.
• Support test‑and‑learn activity across creative, content, landing pages, audience targeting, organic social, eDM and content.
• Manage timelines, briefs, approvals and stakeholder communication.
• Ensure all digital activity is accurate, compliant, on‑brand and aligned to campaign objectives.
• Help improve digital processes, reporting standards and campaign delivery.

Skills

Digital marketing

Campaign management

SEO/SEM

Analytics

Content marketing

Omnichannel marketing

Stakeholder coordination

Leadership/management

Social media marketing

Education

Bachelor's degree in Marketing or related field

Tools

GA4

GSC

Google Ads

Facebook Business Manager

CMS

Email marketing software

Job description

PharmaCare is seeking an experienced digital marketer to lead end‑to‑end campaigns across channels from SEO to paid search and social. You will coordinate with brand, content, and agency partners to deliver campaigns on‑time and aligned to strategy.

The role focuses on improving brand visibility, performance analytics, and omnichannel execution, based in Warriewood, Sydney’s Northern Beaches. A strong background in health/wellness marketing is preferred.