National Patrols Operations Lead: Optimize Routes & Coverage

Ultimate Security; Sydney; Remote; AUD 110,000 - 150,000; Full time

Job summary

Employment Hero is seeking a Marketing Operations Specialist who is an AI-first automation expert, with deep Marketo expertise to replace manual processes with autonomous systems. You will architect our marketing engine and drive automation across campaigns and data flows.

In this remote-first role, you will manage Marketo, troubleshoot funnel issues with Salesforce integrations, optimize campaigns, and maintain clear documentation while aligning marketing and sales processes for scalable growth.

Qualifications

• 5+ years of hands-on experience managing Marketing Automation Platforms (Marketo preferred) in a fast-paced B2B environment.
• Experience integrating Marketo with Salesforce for aligned marketing and sales processes.
• Strong appetite for using AI tools to automate and optimize marketing operations.

Responsibilities

• Manage day-to-day operations of the Marketo instance to support the business and ensure uptime.
• Troubleshoot funnel leakage, routing, scoring and sync issues between Marketo and Salesforce.
• Drive continuous Marketo optimisation and reduce manual workflows with AI-enabled automation.
• Develop a deep understanding of Employment Hero’s marketing and sales processes and translate requirements into data constraints and technical solutions.
• Oversee List Operations and ensure data hygiene, segmentation, and timely execution while exploring AI automation.

Skills

Marketo

Salesforce

AI mindset

Systems thinking

Operational discipline

CRM proficiency

Tools

Marketo

Salesforce

LLMs

Job description

Marketing Operations Specialist – Remote

Employment Hero is on a mission to make employment easier and more valuable for everyone around the world. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.

Since launching in 2014, we’ve grown from startup to global scale, reaching a valuation of over $2 billion and building a presence across six countries, with even more growth ahead. We now serve over 350,000 SMEs, pay more than 3 million employees, and support a growing pool of job seekers finding their next role through our platform.

Who we are

Employment Hero is on a mission to make employment easier and more valuable for everyone around the world. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.

Since launching in 2014, we’ve grown from startup to global scale, reaching a valuation of over $2 billion and building a presence across six countries, with even more growth ahead. We now serve over 350,000 SMEs, pay more than 3 million employees, and support a growing pool of job seekers finding their next role through our platform.

The EH Way

• We are Mission First – Our Mission determines what we work on, where we invest, and where we focus. Every decision runs through a single filter: does this accelerate our Mission?
• We are Remote First – we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy
• We are AI First – we are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale
• We Live by Our Values – we role model our values 100% of the time
• We Expect High Performance – we set a high standard and we’re not satisfied with being average

This role

We are looking for a Marketing Operations Specialist who is an AI‑first automation specialist, possessing the deep Marketo expertise required to dismantle manual processes and replace them with autonomous systems.

In this role, you will be the architect of our marketing engine. You are not just a campaign executor; you are a systems orchestrator tasked with driving the transition from traditional, manual ways of working toward a future of AI‑assisted automation. Your mission is to ruthlessly eliminate human friction and technical debt, leveraging AI to build smarter, self‑sustaining workflows that redefine operational excellence.

This will include

• Platform Management & Support: Manage the day-to-day operations of our Marketo instance to support the broader business, ensuring high system uptime, flawless execution, and scalable processes.
• Lead Investigations & Troubleshooting: Act as the ultimate problem‑solver for funnel leakage. Conduct deep‑dive lead investigations to troubleshoot routing issues, scoring anomalies, and synchronisation errors between Marketo and Salesforce.
• Operational & Campaign Optimisation: Drive continuous Marketo optimisation. You will look beyond “how it’s always been done” to streamline campaign logic, apply AI to repetitive processes, and increase our speed‑to‑market.
• Cross‑Functional Business Alignment: Develop a comprehensive, solid understanding of Employment Hero’s marketing, sales, and overarching business processes. You will deconstruct these business requirements into raw data constraints and technical solutions.
• System Overhaul & Simplification: Partner with the Senior Marketing Operations Manager on high‑level, strategic projects aimed at ruthlessly overhauling and simplifying our Marketo instance. Your goal is to eliminate technical debt and build a clean, sustainable “Marketecture.”
• List Operations Management: Manage and oversee the List Operations function (2 Direct Reports). You will ensure pristine data hygiene, accurate segmentation, and timely list execution, while proactively exploring how AI and data enrichment agents can automate these historically manual tasks.
• Ruthless Documentation: Maintain comprehensive, up‑to‑date documentation for all systems and workflows. You will ensure that our marketing infrastructure is never a “black box,” making processes transparent, accessible, and easy for the broader team to understand.

Who you are

To thrive at Employment Hero, you’ll need to embody The EH Way – operating with focus, agility, and an obsession with impact. For this role, you’ll also bring

• Deep Marketo/CRM Expertise: 5+ years of hands‑on, advanced experience managing Marketing Automation Platforms (Marketo preferred) in a fast‑paced B2B environment.
• An AI‑First Mindset: You don’t just want to build workflows; you want to build agentic workflows. You have a strong appetite for using AI tools (like LLMs, automated agents, or advanced orchestration platforms) to solve traditional MarOps problems.
• Systems Thinking: You possess a “first principles” problem‑solving approach. You can see how data flows through the entire MarTech ecosystem (from initial touchpoint to Salesforce opportunity) and understand how to build solutions that scale.
• CRM Proficiency: Strong working knowledge of Salesforce, specifically how it integrates with MAPs (Marketo preferred) (custom objects, field mapping, lifecycle stage transitions, and sync mechanics).
• Operational Discipline: High autonomy with a focus on delivering value over volume. You are comfortable pushing back on scope creep to prioritize system integrity and business impact.
• Growth &amp