National Live Entertainment Programming Lead

Australian Venue Co.; City of Melbourne; On-site; AUD 140,000 - 200,000; Full time

Job summary

Australian Venue Co. is seeking a commercially minded entertainment leader to shape national strategy for ticketed programming across our venues.

You will connect great content with the right venues, audiences and commercial outcomes. As Group Programming Manager, you will build influential industry relationships, identify viable live entertainment opportunities, and lead a cross‑venue team to prioritise, pursue and convert opportunities into revenue.

Qualifications

• Experience in entertainment programming, live events, venue programming, touring, promoter relations or agent management.
• Ability to build relationships and turn them into commercial opportunities.
• Demonstrated experience leading a team across multiple locations, markets or programming categories.
• Strong knowledge of ticketed entertainment and live content markets.
• Ability to assess event viability, pipeline quality, venue fit and commercial value.

Responsibilities

• Lead AVC's national ticketed entertainment programming strategy across multiple venues, cities and states.
• Position AVC as an easy-to-work-with, commercially credible touring partner.
• Build and grow relationships with promoters, booking agents, touring companies, artists and content partners.
• Identify, assess and secure commercially viable live entertainment opportunities.
• Match content to venue capacity, audience, location, production requirements and commercial potential.
• Lead and develop the Group Programming team across locations and categories.
• Own the national ticketed event pipeline, prioritising and converting opportunities.
• Collaborate with venue operations, marketing, digital, CRM, ticketing, finance and partnerships teams.
• Drive growth in ticket sales, revenue, attendance, sell-through and profitability.
• Use market insight and performance data to guide content pursuit, trials or declines.
• Improve programming processes, booking pathways, reporting and partner experience.
• Represent AVC in industry conversations, events and forums.

Skills

Entertainment programming

Team leadership

Strategic partnerships

Live events

Content partnerships

Tools

CRM tools

Ticketing platforms

Data reporting tools

Job description

Australian Venue Co. is seeking a commercially minded entertainment leader to shape national strategy for ticketed programming across our venues.

You will connect great content with the right venues, audiences and commercial outcomes. As Group Programming Manager, you will build influential industry relationships, identify viable live entertainment opportunities, and lead a cross‑venue team to prioritise, pursue and convert opportunities into revenue.