National Account Manager - Petrol & Convenience

Red Bull; Sydney; On-site; AUD 120,000 - 150,000; Full time

Job summary

Red Bull Australia is seeking a National Account Manager for Petrol & Convenience to lead volume growth, boost market share and profitability across key accounts in Sydney. You will manage promotions, forecasts, trade investments and planograms, ensuring perfect store execution and strong cross-functional collaboration with Category, Finance and Brand teams.

Join a fast-paced business with energetic culture where you will shape national account plans and activation across the Impulse channel.

Qualifications

• Experience in national account management and key account planning.
• Strong commercial acumen and ability to drive store execution.

Responsibilities

• EXECUTION OF PROMOTIONAL PROGRAMS: Develop and execute national promotional programs across key accounts; provide accurate promotional forecasts, manage related financial claims, and oversee account investment; deliver promotional activity in line with Impulse channel objectives and annual business plan targets; discuss and negotiate promotional space in line with your key activation months; analyse promotional performance and deliver insights and recommendations to maximise ROI and sales effectiveness.
• VOLUME, FORECAST & TRADE INVESTMENT DELIVERY: Deliver the monthly business plan financial sales volume in serving units across all key accounts; manage account forecasts and contribute to the S&OP process for accurate demand planning; manage trade investment in line with budgets, including permanent discounts and joint advertising commitments; communicate account performance, forecasts and key initiatives to stakeholders and field teams.
• DEVELOP AND EXECUTE NATIONAL ACCOUNT PLANS, ACHIEVING REDBULL'S KEY SUCCESS MEASURES: Drive distribution growth by delivering range targets and maximise product availability across key accounts and states; increase brand visibility through ambient and chilled space targets; define and communicate pricing strategy by channel and pack type; identify and optimise promotional mechanics to drive account performance and sales growth.
• CROSS-FUNCTIONAL ENGAGEMENT: Partner with Category Management to translate sales and shopper insights into actionable strategies; collaborate with Finance to monitor customer P&L performance; manage customer investment and spend including forecasting, accruals and budget reconciliation; work cross-functionally to identify risks and opportunities through S&OP; support State Account teams with communication and regional briefings.
• ACTIVATION OF THE WORLD OF REDBULL IN SELECTED KEY ACCOUNTS: Partner with Brand team to deliver impactful customer and brand activations; activate off-location displays and improve visibility through field teams at major events.
• SUPPORT CATEGORY RANGE REVIEWS: Support Category Management with account data; communicate ranging gains/losses and changes; support launch and sell-in of new products within customer portfolios; contribute to planogram development and range optimisation strategies.

Job description

National Account Manager - Petrol & Convenience

In 1987, RedBull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today RedBull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of RedBull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

The National Account Manager of P&C is responsible for driving volume growth, market share and profitability across key accounts, while effectively managing approved permanent discounts andjoint advertising targets. The role plays a critical part in the execution of RedBull Australia’s Impulse channel business plan strategies, and also the delivery against ‘perfect store’ targets for the responsible accounts.

RESPONSIBILITIESAreas that play to your strengths

All the responsibilities we'll trust you with:

• EXECUTION OF PROMOTIONAL PROGRAMS
  • Develop and execute national promotional programs across key accounts.
  • Provide accurate promotional forecasts, manage related financial claims, and oversee account investment.
  • Deliver promotional activity in line with Impulse channel objectives and annual business plan targets.
  • Discuss and negotiate promotional space in line with your key activation months.
  • Analyse promotional performance and deliver insights and recommendations to maximise future ROI and sales effectiveness.
• VOLUME, FORECAST & TRADE INVESTMENT DELIVERY
  • Deliver the monthly business plan financial sales volume in serving units across all key accounts.
  • Manage account forecasts and actively contribute to the S&OP process to ensure accurate demand planning.
  • Manage trade investment in line with approved budgets, including permanent discounts and joint advertising commitments.
  • Communicate account performance, forecasts and key initiatives to relevant stakeholders and field teams in a timely manner.
• DEVELOP AND EXECUTE NATIONAL ACCOUNT PLANS, ACHIEVING REDBULL'S KEY SUCCESS MEASURES
  • Drive distribution growth by delivering range targets and maximising product availability across key accounts and states.
  • Increase brand visibility through the achievement of ambient and chilled space targets across the portfolio.
  • Define and communicate pricing strategy by channel and by pack type.
  • Identify, implement and continuously optimise promotional mechanics to drive account performance and sales growth.
• CROSS-FUNCTIONAL ENGAGEMENT
  • Partner with Category Management to translate sales and shopper insights into actionable strategies.
  • Collaborate with Finance to monitor customer P&L performance and ensure delivery against business plan objectives.
  • Manage customer investment and spend effectively, including forecasting, accruals and budget reconciliation.
  • Work cross-functionally to identify risks, opportunities and corrective actions through the S&OP process.
  • Support State Account teams with clear communication, guidance and effective regional operations briefings.
• ACTIVATION OF THE WORLD OF REDBULL IN SELECTED KEY ACCOUNTS
  • Partner with the Brand team to deliver impactful customer and brand activations that bring the RedBull brand to life in line with company standards.
  • Activate off-location displays, and improve visibility through the field teams of these major events.
• SUPPORT CATEGORY RANGE REVIEWS
  • Support the Category Management team with account-specific data.
  • Communicate ranging gains, losses and changes effectively across the business to ensure stakeholder alignment.
  • Support the successful launch and sell-in of new products, packs and innovations within customer portfolios.
  • Contribute to planogram development and range optimisation strategies that enhance distribution, visibility and sales performance.

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

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