Customer Marketing Executive

Hipages Group; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Two days WFH per week

Hybrid work model

Job summary

Hipages Group is seeking a Customer Marketing professional to design and optimise lifecycle programs across email, push and in-app channels. You’ll translate briefs into customer-first campaigns, drive adoption and retention, and work with Marketing, Product, Customer Service and Creative teams.

You’ll bring 3+ years in customer marketing, strong copywriting, and hands-on experience with Braze or Salesforce Marketing Cloud.

Qualifications

• 3+ years of customer marketing experience with automation and multi-channel campaigns.
• Strong copywriting skills that drive action.
• Hands-on with marketing automation platforms (Braze or SFMC).
• Experience mapping journeys, campaigns and reporting.
• Comfort working in fast-moving squads and cross-discipline teams.

Responsibilities

• Execute and optimise lifecycle programs across channels (email, push, in-app).
• Translate briefs into action and craft customer-centric messages.
• Support GTM initiatives to drive product adoption and retention.
• Collaborate with cross-functional teams to ensure campaign effectiveness.
• Use AI to generate variants, test, and speed up builds.

Skills

Customer marketing

Copywriting

Marketing automation

AI tools

Cross-functional

Tools

Braze

Salesforce Marketing Cloud

Job description

We’re hipages, an ASX-listed tech company and Australia’s #1 digital platform connecting households with trusted home improvement businesses. We're on a mission to transform the home improvement industry to build better lives for everyone.

With teams across Australia, New Zealand, the Philippines and Vietnam, we work as one team with a shared purpose. We’re proud to be a certified Great Place to Work and WORK180’s #1 Employer for Women. At hipages, you’ll find real impact, career growth and a workplace where everyone belongs.

About the role

You’ll be empowered to re-shape how hipages engages our home improvement experts and household audiences. You won’t just execute on briefs, you’ll bring the customer voice to the table, work with our teams on strategies that activate, engage and retain, and bring those to life across critical programs of work.

This is more than just email marketing. We think bigger - and we hope you do too. From journey design to campaign optimisation, creative testing to cross-functional collaboration, you'll play a key role in building meaningful, lasting connections with our customers.

This role reports to our Customer Lifecycle Lead and offers a full-time, hybrid opportunity.

Why join our Marketing team?

• A clear company purpose and a strong, trusted brand
• Hybrid working model with two days WFH per week
• Cross-functional collaboration across Marketing, Product, Customer Service, and Creative Services
• In-house Talent Development team to support your personal and career growth
• Competitive salary, benefits and perks.

How you will add value

• Execute and optimise lifecycle programs across home improvement experts and household audiences, using an omni-channel approach (email, push, in-app).
• Translate briefs into action, craft engaging messages and customer-first experiences across our owned channels.
• Support go-to-market initiatives with clear, consistent communications that drive product adoption, customer activation and retention.
• Collaborate with cross-functional teams to ensure campaigns are aligned and effective.
• Champion the customer, bringing their needs into campaign strategy, creative execution and channel selection.
• Write copy that converts - from lifecycle comms to one-off campaigns - and help coordinate creative assets including email templates and in-app messages.
• Use a test-measure-learn approach to experiment with content, incentives, cadence and formats, always aiming for smarter performance.
• Monitor and report on campaign effectiveness, using data and insight to inform future iterations.
• Use AI tools to work smarter: generate and test more copy and creative variants, speed up journey builds and QA, and turn campaign data into insights faster.

About you:

• 3+ years of customer marketing experience - automation, lifecycle comms, multi-channel initiatives and personalised campaigns.
• A customer-first mindset and proven copywriting chops, you know how to tell a great story that drives action.
• Hands-on experience with marketing automation tools like Braze or Salesforce Marketing Cloud.
• Comfort working cross-functionally, especially in fast-moving squads or cross-discipline teams.
• Experience with customer journey mapping, campaign execution and reporting.
• An eye for detail and bonus points for basic design (Photoshop) or HTML skills but we’ll support your growth if you’re still building in these areas.
• You’re already using AI tools (e.g. Claude, ChatGPT, Braze’s AI features) in your day-to-day work, whether that’s drafting copy variants, analysing results or speeding up builds, and you know where human judgement still matters.
• A love for learning - whether you’re sharpening your existing skills or exploring new ones, you’re open, curious,and up for the challenge. Understanding of lifecycle/customer marketing and important moments within it.

Life at hipages

We’re more than just a workplace. We’re a place where you can be yourself, do great work and grow your career. Recognised as a Great Place to Work, our inclusive, supportive culture helps people thrive.

You’ll use the best tools and tech, with real impact on our products and customers. We invest in your development and lead with coaching, not micromanagement. It’s why 85% of our team say their leader is great.

And there’s more:

• Diverse, collaborative teams that love solving problems
• Agile squads, hackathons, off-sites and roadshows
• Extra leave for birthdays, volunteering and more
• Healthy snacks, continental breakfast and fresh fruit
• Sydney CBD office near Town Hall and Gadigal Stations
• Tailored growth support, mentoring and stretch projects
• A vibrant social scene - we work hard and have fun doing it

At hipages, innovation and collaboration thrive in diverse and inclusive teams. We don’t expect you to know everything - we care more about who you are as a person, a team member and a leader.

We’re proud to be endorsed by WORK180 for supporting women’s careers and we value diversity across culture, age, gender identity and sexual orientation.Research shows that men often apply when they meet just 60% of the criteria, while women and minority groups wait until they tick every box. If you think you’d be a great fit - even if you don’t meet every requirement - we’d love to hear from you.

We’re also a Circle Back Initiative Employer, which means we commit to responding to every applicant.

Our people make our hiring decisions. Our Talent team remains responsible for assessing candidates and making decisions throughout the recruitment process. We use AI-powered tools to help make that process more efficient, including identifying relevant skills and experience and helping us respond to candidates faster. AI supports our team and helps streamline the way we work, but it does not determine who we hire.