Membership & Fan Engagement Lead

Supercars; North Sydney Council; On-site; AUD 90,000 - 130,000; Full time

Job summary

Supercars is seeking a Fan Engagement Manager to grow and strengthen our fan base across Australia and New Zealand. You will lead membership, grassroots and education programs, working with Marketing, CRM, digital, partnerships and events to deliver engaging experiences year-round.

You will develop data-driven fan growth strategies, manage on-site activities, and nurture relationships with clubs, schools and partner organisations to maximise audience reach and loyalty.

Qualifications

• Degree-level qualifications in Marketing, Communications or Sport.
• Experience in fan engagement, community programs or membership management within sport, entertainment or events.
• Strong stakeholder management and relationship-building abilities.
• Ability to grow fan and engaged audiences through insight-led strategies and measurable initiatives.

Responsibilities

• Develop and manage membership, grassroots and education programs to grow fans.
• Strengthen community links with clubs, schools and local organisations.
• Drive cross-functional fan growth initiatives with Marketing, CRM and Digital teams.
• Oversee Students on Track and Girls in Motorsport collaborations and on-site activities.
• Create and update membership and event communications and content.
• Manage budgets and supplier relationships for programs and events.

Skills

Fan engagement

Stakeholder management

Event coordination

Data-driven decisions

Communication

Education

Marketing degree

Communications degree

Sport management degree

Tools

Microsoft Office

Job description

Supercars is seeking a Fan Engagement Manager to grow and strengthen our fan base across Australia and New Zealand. You will lead membership, grassroots and education programs, working with Marketing, CRM, digital, partnerships and events to deliver engaging experiences year-round.

You will develop data-driven fan growth strategies, manage on-site activities, and nurture relationships with clubs, schools and partner organisations to maximise audience reach and loyalty.