Digital Content Lead

Supercars; North Sydney Council; On-site; AUD 140,000 - 190,000; Full time

Job summary

Supercars is seeking a Digital Content Lead to steer our digital content and social storytelling across platforms. The role focuses on growing audience reach, deepening fan engagement and increasing the value of our digital channels.

You will lead the digital content team, oversee live coverage during race weekends, and shape the creative direction in collaboration with the Head of Digital. Ideal candidates will have 5+ years’ experience in sports social media, strong editorial judgment, and a

Qualifications

• 5+ years leading social/digital content in live sports environments.
• Experience in sport and entertainment is preferred.
• Strong understanding of social platform best practices and algorithm changes.
• Ability to lead live coverage during race weekends and coordinate hub/event teams.

Responsibilities

• Lead digital content and social media storytelling to grow audience reach and fan engagement.
• Define creative direction and strategy for social/digital channels.
• Direct live social coverage during race weekends and coordinate teams.
• Own digital content calendar and production budget.

Skills

Social media leadership

Live sports content

Video editing

Content strategy

Stakeholder management

Team leadership

Editorial decision making

Creative writing

Tools

Video editing tools

Graphic design tools

Job description

Are you an experienced live sport social media leader ready to help shape how millions of fans experience Supercars?

Supercars is seeking a Digital Content Lead with at least five years’ experience leading social and digital content in live sports environments.

The successful candidate will be a proven leader in sports social media: a creative and strategic thinker with a track record of planning and executing standout content from concept to delivery. They will be as comfortable directing a digital content team under the pressure of live sport as they are planning creative content campaigns. They will be highly organised, an effective stakeholder manager and creatively ambitious. They will have a strong understanding of the best social content across sport and entertainment, stay across platform algorithm changes and ensure every piece of content reflects current social platform best practice.

A genuine love of sport is essential. An understanding of motorsport is essential.

About the role

The Digital Content Lead will lead Supercars’ digital content and social media storytelling to grow audience reach, deepen fan engagement and increase the value of Supercars’ digital channels. This is a key leadership role within the Digital team, helping define the creative direction and strategy that will expand Supercars’ audience and strengthen how fans experience the sport across social and digital platforms.

The Digital Content Lead plays a central role in growing Supercars’ audience, deepening fan engagement and strengthening the commercial value of our digital channels. By leading high‑performing content across race weekends, campaigns and always‑on storytelling, this role helps turn Supercars’ racing product into content that reaches more people, keeps fans connected and creates stronger outcomes for partners.

During race weekends, the Digital Content Lead will lead Supercars’ live social media coverage across all channels, making fast, informed editorial and creative decisions that keep fans close to the action. This hands‑on role requires strong creative judgement, clear prioritisation and the ability to coordinate both hub‑based and event‑based teams under the pressure of live sport. Some travel to events will be required.

The Digital Content Lead will help define the creative direction of Supercars’ social channels and work with the Head of Digital to refine and optimise the digital content strategy. Drawing on first‑hand experience growing sports social channels, they will identify opportunities to reach new and existing fans, improve content performance and ensure Supercars’ social storytelling reflects current platform best practice.

KEY RESPONSIBILITIES

Leadership and people management

• Lead the Digital Content team, providing clear direction, prioritisation and support across social media, video, design and commercial content production.
• Manage the workflow and output of internal content producers, ensuring resources are effectively allocated and content is delivered to a consistently high standard and within agreed deadlines.
• Manage senior internal and external stakeholders, confidently representing the Digital team and Supercars in discussions with commercial partners, production teams, agencies, media and other key stakeholders.

Creative and strategic leadership

• Own and lead Supercars’ digital content strategy, working closely with the Head of Digital to define the strategic direction, priorities and growth objectives across all digital and social channels.
• Own the Supercars social media strategy and editorial approach, ensuring all channels deliver compelling, platform‑native storytelling that grows audience reach, engagement and relevance beyond the existing Supercars fanbase.
• Provide creative direction across Supercars’ social channels, setting the creative standard for content and ensuring executions are distinctive, entertaining, culturally relevant and aligned with the Supercars brand.

Production management

• Direct Supercars’ social media coverage during live events, making fast, informed editorial and creative decisions while coordinating the Sydney Hub and event‑based teams to deliver timely, engaging and high‑quality coverage across all channels.
• Responsible for the digital streaming strategy and execution for SuperView and Supercars’ digital streaming channels, working with relevant internal and external stakeholders to maximise audience engagement, subscriber value and digital consumption.
• Own and manage the digital content production budget, ensuring expenditure is strategically prioritised, commercially responsible and aligned with Supercars’ content objectives.
• Lead the development and management of the digital content calendar, ensuring content is strategically planned, prioritised and delivered across social, digital and relevant commercial channels.

Collaboration and stakeholder management

• Ensure commercial content is integrated effectively into the broader digital content strategy, balancing partner requirements with audience‑first storytelling and platform best practice.

Creative excellence and benchmarking

• Act as a thought leader within Supercars on digital content and social media, sharing insights, identifying opportunities and educating stakeholders on emerging trends, platform developments and best practice.
• Maintain a high standard of operational excellence, ensuring content is delivered accurately, efficiently and consistently, including during the high‑pressure and extended working hours associated with live sporting events.
• Champion a culture of creativity, accountability and continuous improvement, developing the capability of the Digital Content team and ensuring the team consistently strives for excellence.Maintain a deep understanding of social media platforms, algorithms, emerging formats and industry best practice, continually identifying opportunities to improve Supercars’ content performance and audience growth.
• Monitor and analyse content performance across all digital and social channels, using data and audience insights to identify trends, optimise content strategy and inform future creative decisions.
• Champion innovation and experimentation, proactively identifying new content formats, platforms, technologies, trends and storytelling opportunities that can strengthen Supercars’ digital presence.

KEY REQUIREMENTS

• 5+ years’ proven experience as a Social Media Manager, Head of Content, or similar role
• Experience in sport and entertainment is preferred
• Outstanding knowledge of digital marketing concepts and social media best practice
• Experience managing social platforms for organisations, with the ability to create and optimise content across major social and video channels.
• High proficiency in video editing and content production tools, with the ability to produce fast, platform‑ready content in live and campaign environments.
• High proficiency in Adobe Photoshop
• Excels in the following areas and attributes:
• Creative content writing
• Strong communication, presentation and interpersonal skills
• Highly organised and process‑driven
• Resilient and adaptable in an agile, high‑paced and high‑pressure environment
• Innovative mindset with a passion to test and learn new approaches
• Genuine passion for shaping the ultimate fan experience
• Self‑motivated and driven to achieve high standards for quality and performance

ABOUT SUPERCARS

Supercars is Australia and New Zealand's motorsport legacy. For decades, we've been the proving ground where legends are made—from Brock and Moffat to Lowndes and Whincup. We've created iconic rivalries, unforgettable moments, and a distinct brand of racing that's captured the hearts of generations. Our history is woven into the fabric of sport and culture across both nations.

Today, the Repco Supercars Championship stands as the premier touring car category in Australasia and one of the most competitive motorsport series globally. With close racing, diverse circuits from street tracks to legendary permanent venues, and a commitment to parity that ensures anyone can win on any given day, we've built a championship that's recognised worldwide for its entertainment value and sporting integrity. We're one of the most watched and attended sports in the region.

Our ambition is to be part of every household across Australia and New Zealand—delivering unmissable racing, creating new heroes, and bringing people together through the thrill of motorsport. As we grow our reach and deepen our connection with fans, we're ensuring that the next generation experiences the same passion, drama, and excitement that has defined Supercars for decades.

WORKING AT SUPERCARS

It's an exciting time to join Supercars as we build on our legacy and shape the future of Sport across Australia and New Zealand. Be part of a team that's creating unforgettable moments, growing the sport people love, and bringing the thrill of racing to millions of fans across the region.

Our culture supports high performance and is characterised by our values:

• Respect
• Teamwork
• Passion