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Prophet is seeking a Measurement Lead to own Enterprise accounts across APAC, chairing the measurement practice and guiding the team. You will sit with CMOs and CFOs, challenge plans, design geo lift tests, and coach analysts to scale the practice.
You will lead the measurement function, ensuring model quality and governance while driving client renewals and expansions. This is a player‑coach role with broad regional impact.
Prophet is an award-winning Australian SaaS platform that helps marketing and commercial leaders understand what’s actually driving their business. Our marketing mix modelling and decision science platform is used by some of the most recognisable brands in the region, giving them the rigour and confidence to make better investment decisions.
We were recognised as the AFR Most Innovative Company for Media & Marketing in 2025, and we’re scaling fast: 45+ enterprise customers and growing.
The Measurement Lead is accountable for whether Prophet’s Enterprise customers [across APAC..] trust their measurement, act on it, and grow with us. You will own our most strategic accounts end to end and lead the measurement practice that serves them.
As we scale our Marketing Science team, our largest customers need a senior leader who can sit with a CMO and CFO, challenge media plans, design a geo lift test, and coach a team to do the same.
This is a player-coach role. You will carry a portfolio of Enterprise accounts while setting the standards, playbooks and operating rhythm the wider Customer Success team works to.
Enterprise account leadership
Insight and decision advisory
Measurement strategy and experimentation
Model quality and governance
Lead and build the measurement practice
Customer lifecycle and continuity
Voice of the customer in product
Are trusted in the room by CMOs and CFOs, and can explain a posterior distribution to an engineer and a budget shift to a board.
Turn messy data and competing stakeholder views into a clear recommendation people act on.
Care as much about the decision a customer makes as the model behind it.
Like building the way a team works, not just doing the work yourself.
Are energised by the pace and ambiguity of a fast scaling and global business.
8+ years in marketing science, econometrics, decision science or measurement, on the agency, brand, consultancy or platform side.
A track record of owning senior client relationships at large brands, including renewals or expansion.
Hands-on experience with MMM, ideally Bayesian (for example PyMC-Marketing, Stan, Meridian or Robyn).
Deep working knowledge of incrementality testing: geo lift, synthetic control, conversion and search lift, A/B testing, and power analysis.
Experience calibrating or validating MMM with experiment results.
Knowledge of media landscapes across our markets (ANZ, Southeast Asia and North America) and key verticals such as retail, QSR, telco and financial services.
Experience leading, coaching or reviewing the work of other analysts or consultants.
Comfort with SQL and Python or R, enough to interrogate data and models yourself.
Experience building or scaling a Customer Success, analytics or consulting practice.
Familiarity with cloud data platforms such as Snowflake, BigQuery or Databricks.
Experience turning customer feedback into clear product requirements and influencing a roadmap alongside Product teams.
Market Impact: Be part of an ambitious team defining a new category of marketing decision tech, and help open an entire region.
Innovation Leadership: Work alongside experienced platform, data, and decision science professionals.
Real Impact: This role has direct, visible impact on customer outcomes and company growth.
Ground-Floor Regional Opportunity: Shape Prophet’s presence in Singapore and APAC from day one.
Growth Trajectory: Scale your impact as Prophet expands globally.
Prophet is a world-first predictive intelligence platform revolutionising how businesses understand and optimise their entire marketing and commercial ecosystem. Built as the antithesis to traditional Market and Media Mix Modelling (MMM), Prophet delivers unprecedented speed, clarity, and precision, enabling brands to measure, forecast, and simulate the impact of every investment across every channel, online and offline.
Powered by world-leading mathematics and AI, Prophet builds a digital clone of an organisation’s ecosystem, ingesting organisational, media, macroeconomic, and behavioural data to identify true performance drivers and guide strategy in real time.
We work with some of the region’s most progressive enterprise brands helping them reduce inefficiencies, improve media ROI, and make confident decisions in rapidly evolving environments.
Prophet emerged from four years of intensive stealth development, grounded in statistical rigour and built by a founding team with experience from SpaceX, Deloitte, Meta, WPP and NAB. Backed by leading investors and scaling fast, we’re redefining what’s possible in marketing and commercial intelligence.