Senior Product Manager – Data Products | AdTech

The Onset; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

The Onset is seeking a Senior Product Manager – Data Products to lead data product strategy in AdTech and retail media, turning complex datasets into scalable products. You will own the roadmap across measurement, insights and audience targeting, collaborate with Engineering, Data Science, Analytics and Sales, and ensure privacy, security, and governance standards.

If you thrive at the intersection of product, data and advertising, this is your opportunity to shape the next generation of data

Qualifications

• 8+ years' Product Management experience.
• Strong experience owning Data Products, measurement or analytics Products.
• Experience across media measurement, advertising insights, AdTech, MarTech, retail media or a closely related environment.
• Knowledge of attribution, incrementality, media mix modelling (MMM) and audience segmentation.
• Strong understanding of digital advertising, retail media or data-driven media planning.
• Experience working closely with Data Science, Data/Engineering and Analytics teams.
• Strong customer discovery, roadmap and prioritisation skills.
• The ability to translate complex technical and analytical concepts into clear Product decisions.
• Strong commercial thinking and an understanding of how data Products ultimately create customer and business value.
• Experience operating across complex stakeholder environments and influencing without direct authority.

Responsibilities

• Own and prioritise the Data Product roadmap across measurement, insights and audience targeting.
• Build capabilities across pre-planning insights, incrementality measurement and reporting.
• Work closely with Engineering, Data Science, Analytics, Sales and Marketing to turn complex business and customer needs into scalable data Products.
• Help advertisers better understand campaign effectiveness and optimise their media investment.
• Develop data capabilities that are accurate, scalable and reusable across multiple Products and teams.
• Bring the voice of the customer into Product discovery, prioritisation and development.
• Balance technical and scientific rigour with commercial outcomes and customer experience.
• Help shape future capabilities as retail media, AdTech and measurement continue to evolve.
• Ensure Products meet appropriate privacy, security and data governance standards.

Skills

PM experience

Data products

AdTech knowledge

Measurement analytics

Stakeholder influence

DS collaboration

Job description

Senior Product Manager – Data Products | AdTech

Senior Product Manager – Data Products | AdTech

Join a leading AdTech / retail media business and own data products spanning advertising measurement, audience insights and media effectiveness.

The Opportunity

We’re looking for an experienced Senior Product Manager – Data Products to help shape the next generation of data and measurement capabilities within a sophisticated advertising ecosystem.

Sitting at the intersection of Product, Data, AdTech and Analytics, you’ll own and prioritise a roadmap spanning measurement, insights and audience targeting — turning complex data capabilities into scalable Products that deliver genuine value for advertisers.

This isn’t a Data Analyst or Data Engineering role. You’ll be the Product person connecting customer and commercial problems with Data Science, Engineering and Analytics, determining what should be built, why it matters and how it creates value.

What You’ll Be Doing

• Own and prioritise the Data Product roadmap across measurement, insights and audience targeting.
• Build capabilities across pre-planning insights, incrementality measurement and reporting.
• Work closely with Engineering, Data Science, Analytics, Sales and Marketing to turn complex business and customer needs into scalable data Products.
• Help advertisers better understand campaign effectiveness and optimise their media investment.
• Develop data capabilities that are accurate, scalable and reusable across multiple Products and teams.
• Bring the voice of the customer into Product discovery, prioritisation and development.
• Balance technical and scientific rigour with commercial outcomes and customer experience.
• Help shape future capabilities as retail media, AdTech and measurement continue to evolve.
• Ensure Products meet appropriate privacy, security and data governance standards.

What We’re Looking For

You’ll be a strong Data Product Manager who can comfortably operate between technical teams and commercial/customer stakeholders.

Ideally, you’ll bring:

• 8+ years' Product Management experience
• Strong experience owning Data Products, measurement or analytics Products
• Experience across media measurement, advertising insights, AdTech, MarTech, retail media or a closely related environment
• Knowledge of attribution, incrementality, media mix modelling (MMM) and audience segmentation
• Strong understanding of digital advertising, retail media or data-driven media planning
• Experience working closely with Data Science, Data/Engineering and Analytics teams
• Strong customer discovery, roadmap and prioritisation skills
• The ability to translate complex technical and analytical concepts into clear Product decisions
• Strong commercial thinking and an understanding of how data Products ultimately create customer and business value
• Experience operating across complex stakeholder environments and influencing without direct authority.

Experience in retail media, eCommerce, complex SaaS platforms or enterprise software would be highly regarded.

Why This Role?

You’ll be joining a leading business at the forefront of retail media and digital advertising, working with sophisticated data and a Product ecosystem where measurement and audience intelligence have direct commercial impact.

If you’re a Data Product Manager who enjoys getting into the complexity of data, measurement and advertising, while still owning the customer problem and Product outcome, we’d love to hear from you.

For more information please contact *******@theonset.com.au