Marketing Tracking & Measurement Manager

Mable; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Parental leave

Hybrid workplace

Flexi Leave Days

Floating public holiday

Reward and Recognition program

Diversity and inclusion support

Job summary

Mable, a leading Australian healthtech platform, is seeking a Marketing Analytics expert to elevate client acquisition and retention. You’ll own tracking frameworks (GA4, GTM), CRO measurement, and full‑funnel analytics, partnering with Brand, Web, CRM, and Sales to drive growth.

Join a growth‑driven team with generous budget and a tier‑1 tech stack, supported by a 25‑strong Data Analytics function to back data architecture, engineering, and pipelines.

Qualifications

• 3–5 years’ experience in Marketing or Digital Analytics.
• Strong hands-on expertise in GA4 and GTM.
• Understanding of full-funnel marketing and attribution.

Responsibilities

• Own marketing tracking and measurement (GA4, GTM, data layers, advanced event tracking, privacy-compliant data collection).
• Lead CRO measurement and experimentation with test tracking and analysis to drive conversion and CX.
• Build full-funnel marketing analytics aligning GA4, media, CRM, web/app and sales platforms to understand acquisition and retention.
• Deliver actionable insights via ad-hoc analyses and performance reporting to identify trends and optimization opportunities.
• Partner cross-functionally with Data, Marketing, Digital, Product, Engineering and Sales to deliver analytics initiatives.
• Shape future measurement strategy toward modern frameworks (MMM, multi-touch attribution, incrementality).

Skills

GA4

GTM

Data tracking

Data analysis

Cross-functional collaboration

Insights delivery

Tools

GA4

GTM

Job description

HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:

1. We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care

2. We believe in technology as an enabler

3. We’re driven by helping customers attain better outcomes

This position is part of the Mable team.

About Mable

Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.

With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.

By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.

To find out more, visit https://mable.com.au/

About the role

This is a newly created position within the Growth team, reporting to the Head of Digital Experience, and collaborating closely with senior leaders across Brand, Performance Marketing, Web, CRM, and Sales.

We are looking for an expert to elevate and innovate our Marketing Analytics capability, with a primary focus on driving Client Acquisition and Retention. Working hand-in-hand with our Digital Experience Team, you will have a unique opportunity to shape our in-house tracking, CRO, and analytics frameworks, backed by a generous media budget and a tier-1 tech stack.

While this role sits within the Growth department rather than the centralised Data team, you aren't doing this alone, you will be fully supported by a world-class, 25-strong Data Analytics function providing data architecture, engineering, AI, and pipeline support.

Responsibilities

• Own marketing tracking& measurement, including GA4, GTM, data layers, advancedevent tracking andprivacy-compliant datacollection.
• Lead CRO measurement& experimentation, identifying opportunities, ensuring robust testtracking, and analysingresults to driveconversion and customerexperience.
• Build full-funnelmarketing analytics, connecting data acrossGA4, media channels, CRM, web/appand sales platformsto understand acquisitionand retention.
• Deliver actionable insights, using ad-hocanalysis and performancereporting to identifytrends, opportunities andareas for optimisation.
• Partner cross-functionallywith Data, Marketing, Digital, Product, Engineeringand Sales teamsto deliver high-quality analytics andmeasurement initiatives.
• Shape the futuremeasurement strategy, progressing towards amodern framework spanningmedia mix modelling, multi-touch attributionand experimentation/incrementality.

Requirements

• 3–5 years’ experience in Marketing or Digital Analytics, with strong hands‑on expertise in GA4 and GTM.
• Strong understanding of full-funnel marketing, customer journeys, attribution and performance measurement across acquisition and retention.
• Technical and analytical capability, with a passion for MarTech, tracking, experimentation and evolving privacy technologies.
• Exceptional stakeholder management skills, with the ability to translate complex data and technical concepts into clear commercial insights.
• Strong cross-functional collaboration, with experience working across Marketing, Product, Engineering and Data teams in complex environments.
• Proactive and commercially minded, comfortable owning new initiatives, navigating ambiguity and using data to improve customer experience and business growth.

We’re powered by purpose

We’re Switched On

We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.

We’re Bold

We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.

We’re One

We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.

We’re Impactful

We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.

Values we share as part of Attain Healthtech

Break New Ground

We simplify care with creativity and bold ideas.

Make It Matter

We put people at the centre and create impact that improves lives.

Own The Outcome

We aim high, deliver excellence and drive results that last.

Our benefits

Power your career

Learn from industry experts, experienced leaders, and on-the-job opportunities.

Access parental leave

Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.

Work with flexibility

We’re a hybrid workplace, balancing time in the office with remote work.

Flexi Leave Days

Get one extra paid leave day per quarter for what makes you happy.

Take a floating public holiday

Acknowledge a significant day your way with family and friends.

Be rewarded

Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.

We are one

As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.

If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless. We value diversity in experience, and you might just bring something we are looking for to our organisation!