Marketing Strategy & Launch Specialist

IDEXX; Sydney; On-site; AUD 140,000 - 210,000; Full time

Job summary

IDEXX is seeking a Global Program Launch Manager for Asia Pacific. Based in Australia or Singapore, you will drive end-to-end marketing programs, promotions, and pricing initiatives across the APAC region, partnering with regional teams and global stakeholders to deliver successful launches.

You will coordinate cross-functional partners, manage project plans, and streamline processes to accelerate time-to-market while supporting commercial initiatives and product commercialization efforts.

Qualifications

• Tertiary qualification in Marketing, Business, or related discipline.
• Extensive experience in project management within a commercial, marketing, or product launch environment.
• Demonstrated experience managing complex, cross-functional projects with multiple stakeholders.
• Excellent verbal and written communication skills with the ability to influence and build relationships.
• Strong commercial and financial acumen and understanding of pricing and promotions.
• Highly organized, detail-oriented, able to manage multiple priorities.
• Proactive self-starter with a process-driven approach and problem-solving capabilities.
• Experience supporting product commercialization, marketing programs, or go-to-market initiatives.
• Enjoy working collaboratively across marketing, finance, legal, IT, and commercial teams.
• Customer-centric and strategic thinker with a results-oriented mindset.

Responsibilities

• Manage the execution of marketing programs, promotions, and pricing launches across the Asia Pacific region.
• Lead the end-to-end program launch process for CAG Marketing Programs with regional and global stakeholders.
• Coordinate with finance, legal, IT, and other cross-functional partners to ensure viability and compliance.
• Develop and maintain project plans, timelines, and governance to hit milestones.
• Identify opportunities to streamline processes and improve launch efficiency.
• Support commercial initiatives, sales programs, and promotional activities aligned to market needs.
• Facilitate project meetings and communicate status, risks, and dependencies to stakeholders.
• Manage multiple concurrent initiatives with focus on quality and execution.
• Contribute to strategy development and commercialization of new products and key marketing activities.

Skills

Project management

Cross-functional collaboration

Communication

Stakeholder management

Pricing & promotions

Go-to-market

Problem solving

Process improvement

Commercial acumen

Strategic thinking

Education

Marketing or Business degree

Job description

Based in Australia or Singapore, with applications also welcomed from across the Asia Pacific region, this is an exciting opportunity to join IDEXX as a Global Program Launch Manager supporting our Companion Animal Group (CAG) business. In this highly visible role, you will be responsible for driving the successful implementation of marketing programs, promotions, pricing strategies, and commercial initiatives across the Asia Pacific region. You will partner with regional and global stakeholders to ensure seamless program launches that support the continued growth of IDEXX's products and services portfolio. This role is ideal for a commercially minded project management professional who thrives in a fast-paced, collaborative environment and enjoys bringing complex initiatives to life.

Why this role matters:

At IDEXX, successful program launches are critical to delivering value to customers and supporting business growth across diverse markets. As the Global Program Launch Manager for Asia Pacific, you will play a key role in ensuring marketing programs, promotions, and pricing initiatives are executed effectively and efficiently. Your ability to coordinate cross-functional teams, improve processes, and deliver projects on time will directly contribute to commercial success and help strengthen IDEXX's position as an industry leader.

In this role:

• You will manage the execution of marketing programs, promotions, and pricing launches across the Asia Pacific region.
• You will lead the end-to-end program launch process for CAG Marketing Programs, partnering closely with regional marketing teams and global stakeholders.
• You will coordinate with finance, legal, IT, and other cross-functional partners to ensure program viability, compliance, and successful delivery.
• You will develop and maintain project plans, timelines, and governance processes to ensure critical milestones are achieved.
• You will identify opportunities to streamline internal processes and improve launch efficiency, reducing time-to-market.
• You will support commercial initiatives, sales programs, and promotional activities aligned to business and market needs.
• You will facilitate project meetings and provide clear communication to stakeholders on project status, risks, and dependencies.
• You will manage multiple concurrent initiatives while maintaining a strong focus on quality, accuracy, and execution excellence.
• You will contribute to the strategy development and commercialization of new products and key marketing activities.

What you need to succeed:

• You will hold a tertiary qualification in Marketing, Business, or a related discipline, or have an equivalent combination of education and experience.
• You will bring extensive experience in project management, ideally within a commercial, marketing, or product launch environment.
• You will have demonstrated experience managing complex, cross-functional projects with multiple stakeholders.
• You will possess excellent verbal and written communication skills with the ability to influence and build strong relationships.
• You will have strong commercial and financial acumen and understand the impact of pricing and promotional strategies.
• You will be highly organized, detail-oriented, and capable of managing multiple priorities simultaneously.
• You will be a proactive self-starter with a process-driven approach and strong problem-solving capabilities.
• You will have experience supporting product commercialization, marketing programs, or go-to-market initiatives.
• You will enjoy working collaboratively across marketing, finance, legal, IT, and commercial teams.
• You will be customer-centric, strategic in your thinking, and passionate about delivering impactful outcomes.
• You will bring a positive attitude, strong resilience, and a desire to have fun while achieving great results.

What you can expect from us:

• Competitive compensation package, incentive opportunities, and comprehensive benefits.
• Flexible and supportive work environment that promotes work-life balance.
• Wellbeing benefits to support you through all stages of life.
• A culture that values innovation, continuous improvement, and employee wellbeing.
• The opportunity to work across a diverse and dynamic Asia Pacific region.
• Exposure to global teams and meaningful cross-functional collaboration.
• Ongoing professional development and career growth opportunities.
• The chance to contribute to work that positively impacts animal health and customer outcomes worldwide.
• Supportive leadership and a highly engaged team environment where your contributions are recognized and valued.

Why IDEXX

We’re proud of the work we do, because our work matters. An innovation leader in every industry we serve since 1983, our team members help pet owners worldwide keep their companion animals healthy and happy, ensure safe drinking water for billions, and help farmers protect livestock and poultry from disease. We have customers in over 175 countries and a collaborative global workforce. Our culture embraces challenges and encourages learning and discovery. At IDEXX, you’ll be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement. If meaningful work and a sense of purpose are at the top of your list, you’ll find it here. Let’s pursue what matters together.

IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.