Marketing Strategist & Content Creator

Culinary Wonderland; Byron Bay; On-site; AUD 78,000 - 85,000; Full time

Job summary

A leading culinary digital platform in Byron Bay is seeking a Marketing Strategist & Content Creator to develop marketing strategies and create engaging content. The ideal candidate has over 3 years of experience in creative marketing and a strong passion for food and storytelling. Join a dynamic team that values creativity and collaboration. Competitive salary of $78,000 - $85,000 plus superannuation.

Qualifications

• 3+ years of experience in a creative marketing or content role.
• Strong skills in visual content creation and strategy.
• Comfortable using data for creative decisions.

Responsibilities

• Lead the development and execution of marketing strategies.
• Manage and evolve the content calendar for quality output.
• Monitor and report on campaign performance and engagement.

Skills

Creative thinking

Analytical skills

Project management

Social media strategy

Content creation

Education

Degree in Marketing or related field

Tools

Canva

Adobe Creative Suite

Mailchimp

Google Analytics

WordPress

Job description

• Title: Marketing Strategist & Content Creator
• Employment Type: Full Time
• Salary Bracket: $78,000 - $85,000 per annum (+ 12% superannuation)

About Us

Culinary Wonderland is the brilliant creation of two world-renowned, multi-hatted chefs and a tech guru who had a vision to deliver decades of passion, experience and culinary excellence for anyone, anywhere. This digital wonderland features a wealth of recipes, restaurant recommendations and wine pairings and content from our continuously growing network of over 100+ culinary experts. Check it out here if you haven’t already: https://www.culinarywonderland.com/

About the Role

We’re seeking a Marketing Strategist & Content Creator to join the CW team. In this role you’ll own the content and marketing strategy that brings Culinary Wonderland’s digital world to life — from storytelling to campaign execution, cross-channel content, and audience growth.

You will:

• Lead the development and execution of marketing strategies that reflect CW’s brand, mission, and digital ecosystem.
• Plan, design, and schedule content across social media, email newsletters, web stories, and campaigns with rich visual and narrative appeal.
• Manage and evolve the content calendar to maintain consistent, high-quality output aligned to platform goals.
• Capture and curate photo, video, and multimedia content (in studio or on location) that highlights chefs, recipes, experiences, and community.
• Collaborate with chefs, content creators, production, and editorial teams to promote new features, recipe drops, and events.
• Oversee website content updates, recipe uploads, SEO best practices and user experience content flows.
• Create and deploy marketing collateral for digital and print (e.g. in-platform banners, downloadable PDF guides, promo assets).
• Build partnerships with media, culinary brands, influencers, and creative networks to expand reach and platform authority.
• Coordinate media visits, influencer activations, and editorial partnerships ensuring alignment with CW’s quality and brand values.
• Monitor and report on campaign performance, content engagement, and growth metrics; present insights and opportunities to leadership.
• Maintain brand consistency, quality standards, and editorial voice across all content.
• Keep abreast of digital trends, algorithm changes, content formats, and audience behaviour to keep CW at the cutting edge.
• Support future product initiatives: new platform features, membership growth, e-commerce partnerships, etc.

About You

• Highly creative, visually minded, and able to tell stories through content.
• Strategic and analytical — you’re comfortable using data to guide creative decisions.
• Self-motivated, organised, and reliable — you can drive multiple projects at once without dropping the ball.
• Collaborative but independent — you engage with many teams but take full responsibility for your domain.
• Warm, inviting, and thoughtful in tone — you understand community and conversation, not just broadcasting.
• Passionate about food, chefs, storytelling, and digital culture.

Qualifications and Contemporary Knowledge

• Degree or diploma in Marketing, Communications, Social Media Marketing, or related field is advantageous
• 3+ years of experience in a creative marketing, content, or communications role (hospitality or lifestyle preferred).
• Strong skills in Canva, Adobe Creative Suite, photography/videography tools, Meta Business Suite, and Mailchimp.
• Basic website CMS editing experience (e.g., Squarespace or WordPress).
• Knowledge of SEO, Google Analytics, and digital campaign tracking (preferred).
• Commitment to inclusivity, privacy (Privacy Act 1988), and safety standards.
• Multi-skilling and adaptability are essential; willingness to learn and perform tasks across Culinary Wonderland operations is required.

About the Process

Apply now with your CV and a cover letter telling us a little about yourself, your content creation experience, and why you are the perfect fit to join Shannon and the Culinary Wonderland Team.